SMAZ 2010 - Social Media Resourcing - How to contract the right type of help

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This presentation was given at the SMAZ 2010 event 1/25 in Tempe, Arizona at Madcap Theaters. It details considerations for organizations who need social media help - consultant v. agency v. in-house hire. Given by Mike Corak and Chris Sietsema of Off Madison Ave/Mighty Interactive #smaz social media for business

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SMAZ 2010 - Social Media Resourcing - How to contract the right type of help

  1. 1. Uncovering
the
Right
 
Social
Media
Resources
 Presented
by:

 Mike
Corak
 Chris
Sietsema

  2. 2. Quick
Intro
 •  Mike
Corak
 •  Chris
Sietsema

  3. 3. Why
Are
You
Here?

  4. 4. The
OpGons
are
Many
and
Varied
 •  Self‐Employed
Consultants
 •  Agencies
 •  Internal
Resources

  5. 5. Levels
of
Service
 Show Do Tell
 Show
 Do

  6. 6. YOU’RE HIRED!
  7. 7. Where
Did
They
Come
From?
 SEO
 PR
 Customer
 Tech
 Service
 …and
which
is
right
for
me?

  8. 8. Well,
It
Depends
(sorry) 
 •  Why
do
you
need
help?
 •  What
resources
are
you
willing
to
invest?
 –  Budget
 –  Time
(Sanity)
 •  Who
can
you
trust?
 –  Message
/
Tone
 –  Blocking
&
Tackling

  9. 9. Finding
Resources 
 Your

 Friends’
 Résumés
 Contacts
 &
 Your
 Links
 Contacts
 Expert
 Contacts
 Agency
 RFP

  10. 10. The
Social
Media
RFP
 •  The
Social
Media
Group
 •  Download
the
Sample
 SocialMediaGroup.com

  11. 11. Key
QuesGons 

  12. 12. Process 
 1.  Research
 2.  Planning
 3.  Setup
/
AlteraGons
 4.  Management
/
Monitoring
 5.  Campaigns
/
PromoGons
 6.  Measurement

  13. 13. A
Word
on
“Experts” 

  14. 14. Experience
 • 

Results
Achieved
 • 

Similar
Scenarios
/
Goals
 • 

For
Whom?

  15. 15. Other
QuesGons 
 •  Who
do
you
follow?

Who
influences
you?
 •  What
tools
do
you
use?

Who
pays
for
those?
 •  Is
all
this
easy?
What
challenges
do
you
face?
 •  Have
you
had
success
“selling”
your
ideas?
 •  How
do
you
approach
conGnuing
educaGon
and
how
 much
Gme
do
you
dedicate
to
it?

 •  How
much
Gme
will
you
need?
Time
from
us?
 –  At
what
point
will
we
see
results?

  16. 16. Contracts 
 What is needed? What is fair? Time Measurement
  17. 17. QuesGons?
 •  Mike
Corak
 –  mikec@offmadisonave.com
 –  480.505.4553
 •  Chris
Sietsema
 –  chriss@offmadisonave.com
 –  480.389.5435

  18. 18. Slide‐ography
 •  Slide
3:
Stefan
Baudy
from
flickr
CreaGve
Commons
 •  Slide
5:
joiseyshowaa
from
flickr
CreaGve
Commons
 •  Slide
6:
idan586
from
flickr
CreaGve
Commons
 •  Slide
7:
luxamart
from
flickr
CreaGve
Commons
 •  Slide
11:
RickC
from
flickr
CreaGve
Commons
 •  Slide
14:
somegeekintn
from
flickr
CreaGve
Commons
 •  Slide
16:
aresauburn
from
flickr
CreaGve
Commons
 •  Slide
17:
pedrosimoes7
from
flickr
CreaGve
Commons
 •  Slide
18:
norwichnuts
from
flickr
CreaGve
Commons
 •  Slide
19:
ewedistrict
from
flickr
CreaGve
Commons


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