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SMAZ 2010 - Social Media Resourcing - How to contract the right type of help
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SMAZ 2010 - Social Media Resourcing - How to contract the right type of help

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This presentation was given at the SMAZ 2010 event 1/25 in Tempe, Arizona at Madcap Theaters. It details considerations for organizations who need social media help - consultant v. agency v. in-house …

This presentation was given at the SMAZ 2010 event 1/25 in Tempe, Arizona at Madcap Theaters. It details considerations for organizations who need social media help - consultant v. agency v. in-house hire. Given by Mike Corak and Chris Sietsema of Off Madison Ave/Mighty Interactive #smaz social media for business

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Transcript

  • 1. Uncovering
the
Right
 
Social
Media
Resources
 Presented
by:

 Mike
Corak
 Chris
Sietsema

  • 2. Quick
Intro
 •  Mike
Corak
 •  Chris
Sietsema

  • 3. Why
Are
You
Here?

  • 4. The
OpGons
are
Many
and
Varied
 •  Self‐Employed
Consultants
 •  Agencies
 •  Internal
Resources

  • 5. Levels
of
Service
 Show Do Tell
 Show
 Do

  • 6. YOU’RE HIRED!
  • 7. Where
Did
They
Come
From?
 SEO
 PR
 Customer
 Tech
 Service
 …and
which
is
right
for
me?

  • 8. Well,
It
Depends
(sorry) 
 •  Why
do
you
need
help?
 •  What
resources
are
you
willing
to
invest?
 –  Budget
 –  Time
(Sanity)
 •  Who
can
you
trust?
 –  Message
/
Tone
 –  Blocking
&
Tackling

  • 9. Finding
Resources 
 Your

 Friends’
 Résumés
 Contacts
 &
 Your
 Links
 Contacts
 Expert
 Contacts
 Agency
 RFP

  • 10. The
Social
Media
RFP
 •  The
Social
Media
Group
 •  Download
the
Sample
 SocialMediaGroup.com

  • 11. Key
QuesGons 

  • 12. Process 
 1.  Research
 2.  Planning
 3.  Setup
/
AlteraGons
 4.  Management
/
Monitoring
 5.  Campaigns
/
PromoGons
 6.  Measurement

  • 13. A
Word
on
“Experts” 

  • 14. Experience
 • 

Results
Achieved
 • 

Similar
Scenarios
/
Goals
 • 

For
Whom?

  • 15. Other
QuesGons 
 •  Who
do
you
follow?

Who
influences
you?
 •  What
tools
do
you
use?

Who
pays
for
those?
 •  Is
all
this
easy?
What
challenges
do
you
face?
 •  Have
you
had
success
“selling”
your
ideas?
 •  How
do
you
approach
conGnuing
educaGon
and
how
 much
Gme
do
you
dedicate
to
it?

 •  How
much
Gme
will
you
need?
Time
from
us?
 –  At
what
point
will
we
see
results?

  • 16. Contracts 
 What is needed? What is fair? Time Measurement
  • 17. QuesGons?
 •  Mike
Corak
 –  mikec@offmadisonave.com
 –  480.505.4553
 •  Chris
Sietsema
 –  chriss@offmadisonave.com
 –  480.389.5435

  • 18. Slide‐ography
 •  Slide
3:
Stefan
Baudy
from
flickr
CreaGve
Commons
 •  Slide
5:
joiseyshowaa
from
flickr
CreaGve
Commons
 •  Slide
6:
idan586
from
flickr
CreaGve
Commons
 •  Slide
7:
luxamart
from
flickr
CreaGve
Commons
 •  Slide
11:
RickC
from
flickr
CreaGve
Commons
 •  Slide
14:
somegeekintn
from
flickr
CreaGve
Commons
 •  Slide
16:
aresauburn
from
flickr
CreaGve
Commons
 •  Slide
17:
pedrosimoes7
from
flickr
CreaGve
Commons
 •  Slide
18:
norwichnuts
from
flickr
CreaGve
Commons
 •  Slide
19:
ewedistrict
from
flickr
CreaGve
Commons