2013 Webinar Series
December 17, 2013

The Top 8 Trends In Social Media
Opportunities For 2014
Today’s Moderator
DAVID ST. JOHN TRADEWELL – ECONSULTANCY
David has been an advertising, marketing and media professional ...
Today’s Speakers
Gary Vaynerchuk – New York Times Best Selling Author
Gary Vaynerchuk is a talented entrepreneur, video bl...
The Top 8 Trends In Social Media
Opportunities For 2014
Thank you for joining Gary Vaynerchuk, NY Times Best Selling Autho...
What We Hope You Learn Today!
1. What are the leading trends in social media marketing to
consider for 2014.
2. How to bui...
Jab, Jab, Jab, Right Hook
New York Times bestselling author and social media expert Gary
Vaynerchuk shares hard-won advice...
Marketers spend millions on:

Billboards

Direct mail

Print

WHY?
| 7

#SocialTrends2014

Radio

TV
| 8

#SocialTrends2014
Every single marketer out there is a

STORYTELLER

| 9

#SocialTrends2014

*
It is our job to tell our

value proposition

| 10

#SocialTrends2014

*
to customers along the path of
purchase.

| 11

#SocialTrends2014

*
You need the ATTENTION of the
customer to even get a chance.

| 12

#SocialTrends2014

*
And their attention is shifting, my
friends, and it is shifting FAST.

| 13

#SocialTrends2014

*
Marketers miss the fact that social
networks are the first platforms ever
that are actually a two-way
conversation.

| 14
...
Learn to natively
storytell on each platform.

| 15

#SocialTrends2014

*
Respect the psychology of what
makes a Facebook user

| 16

#SocialTrends2014

*
different from a Pinterest user

| 17

#SocialTrends2014

*
and more different still from
an Instagram user.

| 18

#SocialTrends2014

*
Our Philosophy for Success on Social
The Jab, Jab, Jab, Right Hook Approach

JAB
Content &
community
management
provides v...
#6secondscience
Vine Sparks GE Campaign

66,759 followers
189K likes
2,833 comments
156.2K re-vines

| 20

#SocialTrends20...
Riding Hashtags on Twitter
Leveraging trending topics in real-time tweets (as
compared to pre-scheduled tweets) led to hig...
Leveraging Native Actions on Instagram
nyjets

Experimenting with calls to
action, especially the “double
tap,” regularly ...
And discuss…

8 Social media trends for 2014

| 23

#SocialTrends2014
#0 Trends we hope come true in 2014
Marketers stop ruining
cool social stuff
The top X number of
various tip posts, and th...
Speaking of Jabs..the Jets do Alright

| 25

#SocialTrends2014
#1 Full Content Strategy Integration

content
strategy

lenses: local + mobile

| 26

#SocialTrends2014
#2 Content is King, But Context Rules

| 27

#SocialTrends2014
#3 Image/Video Network Growth

| 28

#SocialTrends2014
#4 Continued Growth of the
Collaborative Economy

| 29

#SocialTrends2014
#5 Google+ Grows, Sort of Socially

| 30

#SocialTrends2014
#6 Current Networks Struggle to Keep
Youth, While New Networks Grow

| 31

#SocialTrends2014
#7 User Privacy Improves, But Does it
Really Matter? Did it Ever?

http://www.craveonline.com/images/stories/2011/2012/Aug...
#8 Don’t Forget the Niche (+Forums)
Auto

News

Music

Technology

Human Interest

Sports

Politics

Everything!

| 33

#S...
Debate: Checking Out – Could it Be?

| 34

#SocialTrends2014
What’s on Your List?

| 35

#SocialTrends2014
About ethology

ethology is an integrated full-service digital marketing agency
for evolving brands. The agency offers con...
Thanks for your time
Econsultancy is the world’s leading resource for best practice on digital
marketing and ecommerce.
Wi...
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Top 8 Social Media Trends for 2014

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Webinar presentation with Gary Vaynerchuk, NY Times Best Selling Author of Jab Jab Jab, Right Hook , and Mike Corak, EVP of Strategy with ethology for a discussion on the Top 8 social media trends for 2014. #SocialTrends2014

You will hear from Gary who will highlight how it takes more than just planning for the next sale or promotion with a single “right hook” to be successful in today’s marketplace. You’ll learn how to build relationships – the jab, jab, jab – with customers, before that punch to drive them to convert, and knock the competition out of the ring.

You’ll hear from Mike who will discuss how to tie social media across your earned, paid and owned digital media efforts to accelerate your impact and deliver knock-down results.  

Both speakers will tradeoff sharing their top social media marketing trend for 2014, so that you can hit the New Year with a powerful punch.

Published in: Social Media, Business, Technology
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  • @SoumitraChand Thanks for the question. Both of these points come from Gary Vaynerchuk who I did the webinar with. I suggest picking up his newest book Jab, Jab, Jab, Right Hook for more detail on question 1. To your questions 1) refers to making sure your content is relevant to the audience it's meant for and their needs, and also to the destination it will appear on. 2) the collaborative economy refers to disruptive digital business models like Uber and AirBnB that are changing entire industries. There's lots to read on this topic, this is a good start - http://www.slideshare.net/Altimeter/the-collaborative-economy
       Reply 
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  • Hey Mike, I am really impressed with the trends that you have highlighted. Have couple of doubts on few..
    1)when you say content is king but context rules,,what do you mean?
    2)Continued growth of collaborative economy?
    Can you explain it further pls?Look forward..
       Reply 
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  • Hi Mike, do you guys have the audio on a podcast somewhere? I would love to hear Gary on trends for 2014.
       Reply 
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  • Social Media is getting more complex and more necessary everyday, very cool stuff to help sort through the what's next question.
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  • Some great stats and information presented in this Webinar.
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    Your message goes here
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  • Top 8 Social Media Trends for 2014

    1. 1. 2013 Webinar Series December 17, 2013 The Top 8 Trends In Social Media Opportunities For 2014
    2. 2. Today’s Moderator DAVID ST. JOHN TRADEWELL – ECONSULTANCY David has been an advertising, marketing and media professional since the early 1990’s and has more than 17 years experience in digital. He founded the first online advertising team for the Times Supplements Group at News International before joining the original global search engine, AltaVista in 1999. He was part of the founding team of Europe’s leading search and social media specialists, Spannerworks and stayed with the firm after its sale to iCrossing. During his tenure the company became the largest independent digital marketing firm in the world, before being sold to Hearst Media in 2010. David has worked with dozens of global brands and Fortune 500 business such as Coca-Cola, Bank of America, Toyota, eBay, Dell, Pfizer and Unilever. | 2 #SocialTrends2014
    3. 3. Today’s Speakers Gary Vaynerchuk – New York Times Best Selling Author Gary Vaynerchuk is a talented entrepreneur, video blogger, self-trained social media expert, and a best-selling author. Recognizing the importance of e-commerce in 1997, Gary launched Winelibrary.com and helped grow his family business significantly from $3 million to $45 million by 2005. In the spring of 2009, Gary and his brother AJ launched VaynerMedia, a new breed of agency that helps Fortune 500 companies like GE, PepsiCo, Hasbro and the New York Jets find their social media voices and build their digital brands. With over 1 million followers on Twitter, Gary is recognized internationally as one of the top people every entrepreneur should follow and a social media trailblazer. twitter @garyvee, snapchat “Gary Vayner” Mike Corak – EVP, Strategy, ethology Mike Corak is the Executive Vice President of Strategy at ethology, leading the strategic planning and agency services teams. An agency veteran, Corak has developed and implemented winning digital and integrated strategies for hundreds of companies over his 12-year career, including CocaCola, ConAgra Foods, ConocoPhillips, FedEx, Fujitsu, Nike, Office Depot, and Walt Disney. Prior to ethology, Corak led the interactive services, strategy and client management teams at Off Madison Avenue and iCrossing. Corak serves on the board of SEMPO (Search Engine Marketing Professional Organization), helping drive the search industry’s trade group initiatives in research and best practices education. Twitter @mikecorak, snapchat “Mike Corak ” | 3 #SocialTrends2014
    4. 4. The Top 8 Trends In Social Media Opportunities For 2014 Thank you for joining Gary Vaynerchuk, NY Times Best Selling Author of Jab Jab Jab, Right Hook , and Mike Corak, EVP of Strategy with ethology for a discussion on the Top 8 social media trends for 2014. You will hear from Gary who will highlight how it takes more than just planning for the next sale or promotion with a single “right hook” to be successful in today’s marketplace. You’ll learn how to build relationships – the jab, jab, jab – with customers, before that punch to drive them to convert, and knock the competition out of the ring. You’ll hear from Mike who will discuss how to tie social media across your earned, paid and owned digital media efforts to accelerate your impact and deliver knock-down results. Both speakers will tradeoff sharing their top social media marketing trend for 2014, so that you can hit the New Year with a powerful punch. | 4 #SocialTrends2014
    5. 5. What We Hope You Learn Today! 1. What are the leading trends in social media marketing to consider for 2014. 2. How to build stronger customer relationships across social media tools, and when to send the final punch to deliver improved ROI. 3. Where to integrate social media efforts across earned, owned and paid media to grow brand awareness, drive sales and improve customer service. | 5 #SocialTrends2014
    6. 6. Jab, Jab, Jab, Right Hook New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing— patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailormade for Facebook, Instagram, Pinterest, Twitter, and Tumblr. | 6 #SocialTrends2014
    7. 7. Marketers spend millions on: Billboards Direct mail Print WHY? | 7 #SocialTrends2014 Radio TV
    8. 8. | 8 #SocialTrends2014
    9. 9. Every single marketer out there is a STORYTELLER | 9 #SocialTrends2014 *
    10. 10. It is our job to tell our value proposition | 10 #SocialTrends2014 *
    11. 11. to customers along the path of purchase. | 11 #SocialTrends2014 *
    12. 12. You need the ATTENTION of the customer to even get a chance. | 12 #SocialTrends2014 *
    13. 13. And their attention is shifting, my friends, and it is shifting FAST. | 13 #SocialTrends2014 *
    14. 14. Marketers miss the fact that social networks are the first platforms ever that are actually a two-way conversation. | 14 #SocialTrends2014 *
    15. 15. Learn to natively storytell on each platform. | 15 #SocialTrends2014 *
    16. 16. Respect the psychology of what makes a Facebook user | 16 #SocialTrends2014 *
    17. 17. different from a Pinterest user | 17 #SocialTrends2014 *
    18. 18. and more different still from an Instagram user. | 18 #SocialTrends2014 *
    19. 19. Our Philosophy for Success on Social The Jab, Jab, Jab, Right Hook Approach JAB Content & community management provides value and deepens the relationship with the consumer. | 19 #SocialTrends2014 RIGHT HOOK Content that asks the community to take an action on behalf of the brand, geared towards your business objectives. Once this relationship is established, we use “right hooks” which are clear CTAs that drive to a specific business objective.
    20. 20. #6secondscience Vine Sparks GE Campaign 66,759 followers 189K likes 2,833 comments 156.2K re-vines | 20 #SocialTrends2014
    21. 21. Riding Hashtags on Twitter Leveraging trending topics in real-time tweets (as compared to pre-scheduled tweets) led to higher engagement levels within the existing Dove community and increased potential to reach would-be fans. In July 2013, Dove tweets with trending hashtags received 64.6% more engagement than non-trending tweets | 21 #SocialTrends2014
    22. 22. Leveraging Native Actions on Instagram nyjets Experimenting with calls to action, especially the “double tap,” regularly results in the top liked photos across our brands. 83,015 followers 7,097 likes 785 comments | 22 #SocialTrends2014
    23. 23. And discuss… 8 Social media trends for 2014 | 23 #SocialTrends2014
    24. 24. #0 Trends we hope come true in 2014 Marketers stop ruining cool social stuff The top X number of various tip posts, and the desire for their tactical focus, ends Brands realize social is a marathon not a sprint Way more Jabs!!! | 24 #SocialTrends2014 http://cdn.bleacherreport.net/images_root/slides/photos/000/729/238/1788470_display_image.jpg?1297879881 By the way, Larry Holmes – best jab of all time
    25. 25. Speaking of Jabs..the Jets do Alright | 25 #SocialTrends2014
    26. 26. #1 Full Content Strategy Integration content strategy lenses: local + mobile | 26 #SocialTrends2014
    27. 27. #2 Content is King, But Context Rules | 27 #SocialTrends2014
    28. 28. #3 Image/Video Network Growth | 28 #SocialTrends2014
    29. 29. #4 Continued Growth of the Collaborative Economy | 29 #SocialTrends2014
    30. 30. #5 Google+ Grows, Sort of Socially | 30 #SocialTrends2014
    31. 31. #6 Current Networks Struggle to Keep Youth, While New Networks Grow | 31 #SocialTrends2014
    32. 32. #7 User Privacy Improves, But Does it Really Matter? Did it Ever? http://www.craveonline.com/images/stories/2011/2012/August/Film/Who_Cares_Batman_Begins.jpg | 32 #SocialTrends2014
    33. 33. #8 Don’t Forget the Niche (+Forums) Auto News Music Technology Human Interest Sports Politics Everything! | 33 #SocialTrends2014
    34. 34. Debate: Checking Out – Could it Be? | 34 #SocialTrends2014
    35. 35. What’s on Your List? | 35 #SocialTrends2014
    36. 36. About ethology ethology is an integrated full-service digital marketing agency for evolving brands. The agency offers consumer research, strategy, planning, search, display and social media, email, content and web development, creative and analytic services. www.ethology.com | 36 #SocialTrends2014
    37. 37. Thanks for your time Econsultancy is the world’s leading resource for best practice on digital marketing and ecommerce. With over 200,000 subscribers, we help global businesses build internal capabilities via a combination of research reports and how-to guides, training and development, face-to-face conferences, forums and professional networking events. Since 1999 our resources have helped subscribers learn, make better decisions, build business cases, find the best suppliers, accelerate their careers and lead the way in best practices and innovation. www.econsultancy.com All rights reserved. No part of this presentation may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without prior permission in writing from the publisher. Copyright © Econsulancy LLC | 37 #SocialTrends2014

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