Key Internet Trends For 2008 Beyond Mc

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All business is personal. Social networks spawn social commerce--what may well become the most important outcome of 2008 as we see 2009 unfold. This and other trends discussed.

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Key Internet Trends For 2008 Beyond Mc

  1. 1. Internet Trends for 2008 and Beyond mike.compeau@muralconsulting.com Copyright 2008, Mural Ventures Corporation 1
  2. 2. 2008 – What‟s It All About? TECHNOLOGY Customers Their Associates Their Friends 2 Copyright 2008, Mural Ventures Corporation
  3. 3. “Social commerce may actually become the dominant development in 2008 and subsequently turn business models upside down and inside out.” Jay Deragon “Will 2008 Be the Year of Social Commerce” Copyright 2008, Mural Ventures Corporation 3
  4. 4. Internet Commerce is Social Commerce New Customers Discover Support Customer Interactions Evaluate Purchase Social Commerce 4 Copyright 2008, Mural Ventures Corporation
  5. 5. The Common Man Has a Bigger DISCOVER Voice than Ever ONLINE OFFLINE 1 Person 1 Person Satisfied Will Dissatisfied Will Tell 8 Tell 8 Million Friends Friends 5 Copyright 2008, Mural Ventures Corporation
  6. 6. The Web Has Given Us All ADD DISCOVER The Web Site The Microsite Only <1 2 Clicks Read 12 Minute or Die Words Per Page 6 Copyright 2008, Mural Ventures Corporation
  7. 7. Strong Web 2.0 Metrics DISCOVER The Times They Are a Changin‟ – Hello Social Networking 2005 (1) 2007 (2) Rank Web Site Rank Web Site 1 yahoo.com 1 yahoo.com 2 msn.com 2 msn.com 3 google.com 3 google.com Alexa Global 4 ebay.com 4 youtube.com Traffic Ratings 5 amazon.com 5 live.com 6 microsoft.com 6 microsoft.com 7 myspace.com 7 facebook.com 8 google.co.uk 8 orkut.com 9 aol.com 9 wikipedia.org 10 go.com 10 hi5.com Traffic rank is based on three months of aggregated historical traffic data from Alexa Toolbar users and is a combined measure of page views/users (geometric mean of the two quantities averaged over time) 7 Copyright 2008, Mural Ventures Corporation
  8. 8. Google is the New Account Rep EVALUATE • Feb 2006 – 48.5% market share – 2.5 billion searches • Nov 2007 – 57.7% market share – 4.2 billion searches • Increase – 9.2% market share increase – 168% increase in number of searches performed 8 Copyright 2008, Mural Ventures Corporation
  9. 9. Ratings and Reviews Mean More than EVALUATE Features and Benefits 9 Copyright 2008, Mural Ventures Corporation
  10. 10. There is No More Vaporware PURCHASE 10 Copyright 2008, Mural Ventures Corporation
  11. 11. „Freemium‟ Products are the Norm PURCHASE 11 Copyright 2008, Mural Ventures Corporation
  12. 12. Customer Service is The New Marketing SUPPORT White Glove Customer service is your best bet for getting current customers to buy more „stuff‟ from you. Don‟t think about investing more in tele-marketing, think about investing more in high-touch tele-support. White Glove Support 12 Copyright 2008, Mural Ventures Corporation
  13. 13. Customer Service is The New Marketing SUPPORT White Glove Customer service is your best bet for getting current customers to kick off the „shout it out‟ behavior that compels more discovery from new customers. White Glove Support = 13 Copyright 2008, Mural Ventures Corporation
  14. 14. WHAT’S IT ALL MEAN? 14 Copyright 2008, Mural Ventures Corporation
  15. 15. Rich Business Profile Online MarketingTools Social Networking Tools Tradespace Tradespace Tradespace Business Listings Marketplace Communities Tradespace Seller Site Store Amazon Marketplace Amazon WebStore Fulfillment Services Payment Services Other Amazon Services Copyright 2008, Mural Ventures Corporation
  16. 16. APPENDIX 16 Copyright 2008, Mural Ventures Corporation
  17. 17. Our client-base is global, but our approach is tailored to specific geographies & languages Mural has developed, enhanced, actively managed, and/or provided guidance for SUCCESSFULonline marketing campaigns for many leading communications corporations Copyright 2008, Mural Ventures Corporation
  18. 18. Mural‟s Approach to Online Marketing is Successful because it is comprehensive, measurable, and highly targeted. Choose a Find that Answer 1 Speak How Engage in a Position a Single Customer Burning the Customer Web Single Call- Customer Online Question Listens Conversation to-Action Measure, Refine, Repeat Copyright 2008, Mural Ventures Corporation
  19. 19. Step 1: Choose a Single Customer Choose a Single Customer We work with our clients to develop detailed demographic, psychographic, and persona maps of specific customer profiles. Copyright 2008, Mural Ventures Corporation
  20. 20. Steps 2-4: Target and Reach the Customer Find that Customer Online Answer 1 Burning Question Speak How the Customer Listens • In a recent example, for CSC, we advertised prominently on websites that IT managers at ISVs would visit. • We created a bold campaign ad that would stand-out off the page and would be attractive to the mostly male, tech-savvy audience. Copyright 2008, Mural Ventures Corporation
  21. 21. Steps 5 and 6: Keep the customer interested and close the sale. To this… From this… Copyright 2008, Mural Ventures Corporation
  22. 22. Steps 5 and 6: Targeted landing pages work! Copyright 2008, Mural Ventures Corporation
  23. 23. Sample Work: Campaigns TELUS Online Marketing FastHosts Online Marketing Swisscom Online Marketing Copyright 2008, Mural Ventures Corporation Slide 23
  24. 24. Sample Work: Campaigns Network Solutions Online Marketing Copyright 2008, Mural Ventures Corporation Slide 24

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