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Websites, Search, Online Directory, Video and Social Media

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From online video to Facebook and Twitter, people are using the web in a variety of ways to buy products and services. Your customer are online, are you engaging them on the web? ...

From online video to Facebook and Twitter, people are using the web in a variety of ways to buy products and services. Your customer are online, are you engaging them on the web?

Berry, your Local Leads ExpertSM, will give you the latest strategies to promote your business online with our seminar and simplify it with our comprehensive, ROI-driven solutions. We will show you how to successfully gain leads online – not just any leads, but qualified LOCAL leads!

In this Webinar we will cover such topics as:

* Websites – The importance of an online business presence
* Online Directories & Local Search
* Paid Search on Google, Yahoo & Bing
* Online Video and sharing with YouTube
* Search Engine Optimization (SEO) & Website Analytics
* Social Networking on Facebook, Twitter & LinkedIn

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    Websites, Search, Online Directory, Video and Social Media Websites, Search, Online Directory, Video and Social Media Presentation Transcript

    • Websites, Directories, Paid Search, Online Video & Social Media for Small Business
    • WHAT ARE YOU DOING TO GET LEADS?
    • WHAT ARE YOUR COMPETITORS DOING? HOW ARE YOU DIFFERENTIATING YOURSELF?
    • YOUR CUSTOMERS ARE ONLINE …
    • 6 of 10 small business owners turn to the I nte r n et f i rst for information about local companies [1.]
    • 92% of Internet users have researched a product or service online, then purchased offline from a local business at least once [2.]
    • 85% of consumers agree that the quality of a business’s website is an important factor in earning a customer’s trust [3.]
    • 40% Online 8% Online U.S. Media U.S. Advertising Consumption [4.] Spend
    • For your business to remain competitive in today's economy it is imperative you have a website to promote your products and services.
    • NOT JUST ANY WEBSITE …
    • you need a site that converts visitors into customers …
    • Call Tracking Prominent Number Logo Site Search Navigation E-mail Sign-up Large Credibility & Pictures Trust Social Media RSS
    • Search Engine Optimization Page Title URL Structure Heading Tags Image ALT Tag Keyword Rich Content
    • WHAT ARE YOU DOING TO GET FOUND?
    • TRAFFIC DRIVERS • Search Engines • Local Search • Online Directories
    • [5.]
    • Search
    • PAID SEARCH Budget-based, query-specific, geo-targeted ads delivered to consumers at their moment of relevance when they are ready to buy
    • In Q3 2009, the small business search advertiser spent an average of $1,658 on search advertising [6.]
    • Connecting businesses and consumers, l o c a l l y
    • 65% of online searchers expect local business results to be within 20 miles of them[7.]
    • • Maps keyword - relevant local results • Local reviews from others build trust • Comparing products and services
    • ONLINE DIRECTORIES The “new Yellow Pages” where people are actively searching for your business
    • • 40 Million users each month • Over 1 Million Mobile Apps downloaded • 74% of YELLOWPAGES.COM Visitors contact businesses [8.]
    • 84% of Americans online watch video an average of 10 hours a month! [9.]
    • • Engagement Objects • Builds Credibility & Trust • Virtual 24/7 Pitch • Increased Conversion Rates • 52% Take Action [10.]
    • “ … without Video your website will not rank in the future! If you don’t have engagement objects on your website, you are just not going to rank. It will make you last among equals if you don’t have it.” -Bruce Clay, video industry expert
    • NEXT STEPS TO A SUCCESSFUL WEB PRESENCE • Get a search-friendly, conversion-optimized website • Drive traffic to your site • Paid Search, Local Search, Directories • Engage visitors with video to increase conversion rates
    • Web 2.0
    • Officially, social media is ‘an umbrella term’ that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio [11.]
    • social marketing is about e n g a g i n g in transparent conversation, c r e a t i n g relationships and l e v e r a g i n g those relationships to ultimately produce revenue
    • 3 Steps for an effective Social Media presence 1. LISTEN 2. ENGAGE 3. MEASURE
    • SIM Strategies for SMB • Public Relations • Customer Service • Loyalty Building • Collaboration • Networking • Thought-Leadership
    • New Products & Service Alerts Customer Service & Positive Endorsements Create BUZZ!
    • Establish Authority & Educate Customers Promote: -Specials Offers -Discounts -Events
    • Measuring Social Media • Fans, Followers, Friends • Comments, Bookmarks, Ratings • Clicks, Views, Interactions, Downloads • Buzz – Seasonality, Competitive, Category, Social Channel
    • You’re driving traffic with Paid, Local Search & Directories …
    • You’re building a fan base through social media and engaging them with online video …
    • Business is booming and you’re seeing increased leads …
    • H O W A R E YO U MEASURING SUCCESS?
    • The Berry Advantage • Understand relationship between Offline & Online Advertising • Market Research & Proven ROI • Build compelling, conversion-driven websites • Drive qualified leads to websites, engage customers with video and turn them into leads • Make small, targeted investments profitable
    • Total # of Contacts Location of Contacts Total Website Visits © 2010 The Berry Company. To be used by The Berry Company personnel only. 46
    • Website traffic Visits by hour Number of Sites driving page views traffic Keywords driving traffic © 2010 The Berry Company. To be used by The Berry Company personnel only. 47
    • Notes: • 1. Small Business Not Keeping Up With Online Presence by Jack Loechner, Friday, February 13, 2009, 8:15 AM • 2., 3. The Great Divide, Webvisible & Nielson, October 2008 • 4. Nielson Reporting • 5. Webvisible & Nielson Reporting • 6. WebVisible: SMBs Spent Average of $1,658 on Search in Q3; Google’s Share Drops a Little, BIA/Kelsey, November 23, 2009 – Webvisible • 7. The Local Advertiser of Today and Tomorrow By Gregg Stewart, Search Engine Watch, Jul 25, 2008 • 8. AT&T, YellowPages.com 2009 • 9. Online Video Continues Ridiculous Trajectory, Jeremy Scott , November 3, 2009 • 10. Emarketer.com, “Online Video Comes into Focus”, August 2009 & Online Publishers Association, June 2007 • 11. What is social media? Posted 19 March 2009 17:45pm by Chris Lake of eConsultancy