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Websites, Directories,
   Paid Search, Online
Video & Social Media for
     Small Business
WHAT ARE YOU DOING TO GET LEADS?
WHAT ARE YOUR COMPETITORS DOING?
          HOW ARE YOU
    DIFFERENTIATING YOURSELF?
YOUR
CUSTOMERS
   ARE
 ONLINE …
6 of 10 small business owners
turn to the I nte r n et f i rst for
information about local
companies    [1.]
92% of Internet users have researched
  a product or service online, then
  purchased offline from a local
  business at l...
85% of consumers agree
that the quality of a
business’s website is an
important factor in earning a
customer’s trust  [3.]
40% Online                         8% Online




     U.S. Media          U.S. Advertising
   Consumption    [4.]        S...
For your
                     business to
                     remain
                     competitive
                   ...
NOT JUST ANY WEBSITE …
you need a site that converts
visitors into customers …
Call Tracking
Prominent        Number
Logo



                        Site Search


    Navigation
                  E-mai...
Search Engine Optimization

Page Title
                  URL Structure

                                      Heading
    ...
WHAT ARE YOU DOING
  TO GET FOUND?
TRAFFIC
   DRIVERS

• Search Engines
• Local Search
• Online Directories
[5.]
Search
PAID SEARCH
    Budget-based, query-specific, geo-targeted ads delivered to
consumers at their moment of relevance when th...
In Q3 2009, the small business search advertiser
  spent an average of $1,658 on search advertising   [6.]
Connecting businesses
and consumers, l o c a l l y
65% of online searchers
expect local business
results to be within 20
miles of them[7.]
• Maps keyword -
  relevant local results
• Local reviews from
  others build trust
• Comparing products
  and services
ONLINE
DIRECTORIES




  The “new Yellow Pages”
  where people are actively
  searching for your business
• 40 Million users each month
• Over 1 Million
  Mobile Apps
  downloaded
• 74% of YELLOWPAGES.COM
  Visitors contact busi...
84% of Americans
online watch video
       an average
       of 10 hours
       a month! [9.]
• Engagement
  Objects
• Builds Credibility
  & Trust
• Virtual 24/7 Pitch
• Increased
  Conversion Rates
• 52% Take Actio...
“ … without Video your website will not
rank in the future! If you don’t have
engagement objects on your website, you
are ...
NEXT STEPS TO
 A SUCCESSFUL
 WEB PRESENCE



• Get a search-friendly, conversion-optimized website
• Drive traffic to your...
Web 2.0
Officially,
                      social media is
                  ‘an umbrella term’
                  that defines the
...
social marketing
        is about e n g a g i n g
        in transparent
        conversation,
c r e a t i n g relationshi...
3 Steps for an effective
Social Media presence

1. LISTEN
2. ENGAGE
3. MEASURE
SIM Strategies for SMB

•   Public Relations
•   Customer Service
•   Loyalty Building
•   Collaboration
•   Networking
• ...
New Products &
Service Alerts



                 Customer Service
                 & Positive
                 Endorsemen...
Establish
Authority
& Educate
Customers

               Promote:
            -Specials Offers
              -Discounts
   ...
Measuring Social Media

• Fans, Followers, Friends
• Comments, Bookmarks,
  Ratings
• Clicks, Views,
  Interactions, Downl...
You’re driving
 traffic with
 Paid, Local
  Search &
Directories …
You’re building a fan base through social media
 and engaging them with online video …
Business is booming
 and you’re seeing
 increased leads …
H O W A R E YO U
MEASURING SUCCESS?
The Berry Advantage
• Understand relationship between Offline &
  Online Advertising
• Market Research & Proven ROI
• Buil...
Total # of
                                     Contacts




                                                             ...
Website traffic
                                                                                                    Visits...
Notes:
•   1. Small Business Not Keeping Up With Online Presence by Jack Loechner,
    Friday, February 13, 2009, 8:15 AM
...
Websites, Search, Online Directory, Video and Social Media
Websites, Search, Online Directory, Video and Social Media
Websites, Search, Online Directory, Video and Social Media
Websites, Search, Online Directory, Video and Social Media
Websites, Search, Online Directory, Video and Social Media
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Websites, Search, Online Directory, Video and Social Media

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From online video to Facebook and Twitter, people are using the web in a variety of ways to buy products and services. Your customer are online, are you engaging them on the web?

Berry, your Local Leads ExpertSM, will give you the latest strategies to promote your business online with our seminar and simplify it with our comprehensive, ROI-driven solutions. We will show you how to successfully gain leads online – not just any leads, but qualified LOCAL leads!

In this Webinar we will cover such topics as:

* Websites – The importance of an online business presence
* Online Directories & Local Search
* Paid Search on Google, Yahoo & Bing
* Online Video and sharing with YouTube
* Search Engine Optimization (SEO) & Website Analytics
* Social Networking on Facebook, Twitter & LinkedIn

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Transcript of "Websites, Search, Online Directory, Video and Social Media"

  1. 1. Websites, Directories, Paid Search, Online Video & Social Media for Small Business
  2. 2. WHAT ARE YOU DOING TO GET LEADS?
  3. 3. WHAT ARE YOUR COMPETITORS DOING? HOW ARE YOU DIFFERENTIATING YOURSELF?
  4. 4. YOUR CUSTOMERS ARE ONLINE …
  5. 5. 6 of 10 small business owners turn to the I nte r n et f i rst for information about local companies [1.]
  6. 6. 92% of Internet users have researched a product or service online, then purchased offline from a local business at least once [2.]
  7. 7. 85% of consumers agree that the quality of a business’s website is an important factor in earning a customer’s trust [3.]
  8. 8. 40% Online 8% Online U.S. Media U.S. Advertising Consumption [4.] Spend
  9. 9. For your business to remain competitive in today's economy it is imperative you have a website to promote your products and services.
  10. 10. NOT JUST ANY WEBSITE …
  11. 11. you need a site that converts visitors into customers …
  12. 12. Call Tracking Prominent Number Logo Site Search Navigation E-mail Sign-up Large Credibility & Pictures Trust Social Media RSS
  13. 13. Search Engine Optimization Page Title URL Structure Heading Tags Image ALT Tag Keyword Rich Content
  14. 14. WHAT ARE YOU DOING TO GET FOUND?
  15. 15. TRAFFIC DRIVERS • Search Engines • Local Search • Online Directories
  16. 16. [5.]
  17. 17. Search
  18. 18. PAID SEARCH Budget-based, query-specific, geo-targeted ads delivered to consumers at their moment of relevance when they are ready to buy
  19. 19. In Q3 2009, the small business search advertiser spent an average of $1,658 on search advertising [6.]
  20. 20. Connecting businesses and consumers, l o c a l l y
  21. 21. 65% of online searchers expect local business results to be within 20 miles of them[7.]
  22. 22. • Maps keyword - relevant local results • Local reviews from others build trust • Comparing products and services
  23. 23. ONLINE DIRECTORIES The “new Yellow Pages” where people are actively searching for your business
  24. 24. • 40 Million users each month • Over 1 Million Mobile Apps downloaded • 74% of YELLOWPAGES.COM Visitors contact businesses [8.]
  25. 25. 84% of Americans online watch video an average of 10 hours a month! [9.]
  26. 26. • Engagement Objects • Builds Credibility & Trust • Virtual 24/7 Pitch • Increased Conversion Rates • 52% Take Action [10.]
  27. 27. “ … without Video your website will not rank in the future! If you don’t have engagement objects on your website, you are just not going to rank. It will make you last among equals if you don’t have it.” -Bruce Clay, video industry expert
  28. 28. NEXT STEPS TO A SUCCESSFUL WEB PRESENCE • Get a search-friendly, conversion-optimized website • Drive traffic to your site • Paid Search, Local Search, Directories • Engage visitors with video to increase conversion rates
  29. 29. Web 2.0
  30. 30. Officially, social media is ‘an umbrella term’ that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio [11.]
  31. 31. social marketing is about e n g a g i n g in transparent conversation, c r e a t i n g relationships and l e v e r a g i n g those relationships to ultimately produce revenue
  32. 32. 3 Steps for an effective Social Media presence 1. LISTEN 2. ENGAGE 3. MEASURE
  33. 33. SIM Strategies for SMB • Public Relations • Customer Service • Loyalty Building • Collaboration • Networking • Thought-Leadership
  34. 34. New Products & Service Alerts Customer Service & Positive Endorsements Create BUZZ!
  35. 35. Establish Authority & Educate Customers Promote: -Specials Offers -Discounts -Events
  36. 36. Measuring Social Media • Fans, Followers, Friends • Comments, Bookmarks, Ratings • Clicks, Views, Interactions, Downloads • Buzz – Seasonality, Competitive, Category, Social Channel
  37. 37. You’re driving traffic with Paid, Local Search & Directories …
  38. 38. You’re building a fan base through social media and engaging them with online video …
  39. 39. Business is booming and you’re seeing increased leads …
  40. 40. H O W A R E YO U MEASURING SUCCESS?
  41. 41. The Berry Advantage • Understand relationship between Offline & Online Advertising • Market Research & Proven ROI • Build compelling, conversion-driven websites • Drive qualified leads to websites, engage customers with video and turn them into leads • Make small, targeted investments profitable
  42. 42. Total # of Contacts Location of Contacts Total Website Visits © 2010 The Berry Company. To be used by The Berry Company personnel only. 46
  43. 43. Website traffic Visits by hour Number of Sites driving page views traffic Keywords driving traffic © 2010 The Berry Company. To be used by The Berry Company personnel only. 47
  44. 44. Notes: • 1. Small Business Not Keeping Up With Online Presence by Jack Loechner, Friday, February 13, 2009, 8:15 AM • 2., 3. The Great Divide, Webvisible & Nielson, October 2008 • 4. Nielson Reporting • 5. Webvisible & Nielson Reporting • 6. WebVisible: SMBs Spent Average of $1,658 on Search in Q3; Google’s Share Drops a Little, BIA/Kelsey, November 23, 2009 – Webvisible • 7. The Local Advertiser of Today and Tomorrow By Gregg Stewart, Search Engine Watch, Jul 25, 2008 • 8. AT&T, YellowPages.com 2009 • 9. Online Video Continues Ridiculous Trajectory, Jeremy Scott , November 3, 2009 • 10. Emarketer.com, “Online Video Comes into Focus”, August 2009 & Online Publishers Association, June 2007 • 11. What is social media? Posted 19 March 2009 17:45pm by Chris Lake of eConsultancy

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