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Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage
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Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads - Digital Advantage

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Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads. …

Driving Local Leads with Websites, Paid & Local Search, YellowPages.com, TurnHere Video Solution, SEO, Analytics & Social Media with The Berry Company - Rochester (ROC) Local Leads.

The Berry Company partners with Marchex, Yodle, Web.com & TurnHere video to provide Small and Mid-size Business (SMB) solutions for getting qualified, local leads.

We are also the official partner of Frontier in Rochester to sell THE official Yellow Pages, the original 24/7/365 Search Engine.

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Transcript

  • 1. Websites, Directories & Paid Search for the SMB
  • 2. CAN YOU TAKE ON MORE LEADS?
  • 3. WHAT ARE YOU DOING TO GET LEADS?
  • 4. WHAT ARE YOUR COMPETITORS DOING? HOW ARE YOU DIFFERENTIATING YOURSELF?
  • 5. YOUR CUSTOMERS ARE ONLINE…
  • 6. 6 of 10 small business owners turn to the I n t e r n et f i r s t for information about local companies
  • 7. 92% of Internet users have researched a product or service online, then purchased offline from a local business at least once.
  • 8. 85% of consumers agree that the quality of a business’s website is an important factor in earning a customer’s trust
  • 9. 40% Online 8% Online U.S. Media U.S. Advertising Consumption Spend
  • 10. WHAT WOULD YOU DO WITH MORE LEADS TO YOUR BUSINESS?
  • 11. For your business to remain competitive in today's economy it is imperative you have a Web site to promote your products and services ”
  • 12. NOT JUST ANY WEBSITE…
  • 13. you need a site that converts visitors into c u s t o m e r s …
  • 14. Call Tracking Prominent Number Logo Site Search Navigation Email Sign- up Large Credibility & Pictures Trust Social Media RSS
  • 15. WHAT ARE YOU DOING TO GET FOUND?
  • 16. The key to growth in any business is marketi ng where consumers are looking
  • 17. Your website is like the hub of a wheel…
  • 18. TRAFFIC DRIVERS • Search Engines • Local Search • Online Directories
  • 19. Search
  • 20. PAID SEARCH Budget-based, query-specific, geo-targeted ads delivered to consumers at their moment of relevance when they are ready to buy
  • 21. In Q3 2009, the small business search advertiser spent an average of $1,658 on search advertising.
  • 22. • ROI Driven • Ke y w o rd Re s e a rc h • P r o v e n S t ra t e g i e s • I nva l u a b l e M a r ke t I n s i g ht • G o o g l e , Ya h o o & Bing
  • 23. LOCAL SEARCH Connecting business and consumers l o c a l l y
  • 24. 65% of online searchers expect local business results to be within 20 miles of them
  • 25. • Maps relevant local results • Local reviews from others build trust • Customers choosing a business • Comparing products and services
  • 26. ONLINE DIRECTORIES The “new Yellow Pages” where people are actively searching for your business
  • 27. • 40 Million users each month • Over 1 Million Mobile Apps downloaded • 74% of YellowPages.com Visitors contact businesses
  • 28. NEXT STEPS TO A SUCCESSFUL WEB PRESENCE • Get a search-friendly, conversion optimized website • Drive traffic to your site •Paid Search •Local Search •Directories
  • 29. The Berry Advantage • Understand relationship between Offline & Online Advertising • Market Research & Proven ROI • Build compelling, conversion-driven websites • Drive qualified leads to websites, engage customers and turn them into leads • Make small, targeted investments profitable!
  • 30. Online Video, SEO, Analytics & Social Media
  • 31. You have a website… • Prominent Logo • Navigation • Pictures • Search • Content • Contact – Call Tracking – Email
  • 32. ARE YOU RANKING IN THE SEARCH ENGINES?
  • 33. Search Engine Optimization Page Title URL Structure Heading Tags Image ALT Tag Keyword Rich Content
  • 34. Simple ways to rank on Google: 1. Perform Keyword Research 2. Optimize Website Metadata and Web Page Structure 3. Build Inbound Links 4. Use Web Analytics to Measure Results 5. Maintain & Update Site Regularly
  • 35. You’re driving traffic to your site with Paid & Local Search…
  • 36. You’re getting traffic from Online Directories like YellowPages.com …
  • 37. You’re seeing increased leads & calculating ROI…
  • 38. HOW ARE YOU MEASURING SUCCESS?
  • 39. GOOGLE ANALYTICS - Comprehensive Analytics Dashboard Monetizes Conversions Sorted by Date Time on Site Usage Site Overview Map Visitors Overlay Top Traffic Content Sources
  • 40. Questions for Analyzing Website Data • What is my click-through-rate of ads? • Is my value proposition clear and differentiated? • Is my site sticky – Time on Site, etc.? • What does my lead generation funnel look like? • How efficient is my conversion rate of purchasers? • What customer segments do I track and what are they?
  • 41. 84% of Americans online watch video …an average of 10 hours a month!
  • 42. “…without Video your website will not rank in the future! If you don’t have engagement objects on your website, you are just not going to rank. It will make you last among equals if you don’t have it.”
  • 43. Web 2.0
  • 44. Officially, social media is “an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio”
  • 45. social marketing is about engaging conversation, c r e a t i n g relationships and l e v e r a g i n g those relationships that ultimately results in revenue ”
  • 46. SIM Strategies for SMB • Public Relations • Customer Service • Loyalty Building • Collaboration • Networking • Thought-Leadership • Customer Acquisition
  • 47. 3 Steps for effective Social Media presence 1. LISTEN 2. ENGAGE 3. MEASURE
  • 48. LinkedIn Profile
  • 49. Measuring Social Media •Fans, Followers, Friends •Comments, Bookmarks, Ratings •Clicks, Views, Interactions, Downloads •Buzz – Seasonality, Competitive, Category, Social Channel

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