Image from http://www.flickr.com/photos/ecuaderno/4331512817/
by Murat Can Demir http ://www.muratcandemir.com .com Introduction to
? ? ? ? ? ? ? Foursquare is a mobile social networking tool/game founded in March 2009. It is an app that uses the GPS in a mobile device to help users identify their Foursquare “friends” where they are. What is 4sq?
Over 3 million registered users! Foursquare has over 3 million active users with an average daily growth of 19,000 daily users in the month July. With a growth of 350% from January to August 2010.
There are three core user components to the service
Check-in : each time a user enters a location, they can use their mobile devices’ GPS and the Foursquare app to announce their presence at this location. Users who check into any given location more than anyone else become the “mayor”
Badges : users can earn various badges for check-ins and tasks completed (see the next page for some examples)
Points : Foursquare users can earn a variety of points for their check-ins. They play against their friends and geographic destinations each week to see who can earn the most points
Many marketers will ask, why does this matter? It matters because of engagement and being where your customers are, when they are. With the explosion of smartphones and 3G networks, consumers will be using their mobile devices like never before. Staying connected in the mobile social space is a huge part of that and brands that can figure out how to be involved by adding value, but not being in the way, will be the big winners.