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General Mills

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They make Lucky Charms and Count Chocula so yea...

They make Lucky Charms and Count Chocula so yea...

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Transcript

  • 1. General Mills Shane McNamara Block 3
  • 2. History of General Mills
    • General Mills started in 1856 as a flour company in Minneapolis Minnesota. General Mills produces mostly cereal and a study showed that at every American has at least one general mills product when they go grocery shopping.
  • 3. Products
    • Boo Berry, Count Chocula, Cocoa Puffs, Cinnamon Toast Crunch, Franken Berry, Cheerios, Lucky Charms, Trix, Wheaties, and Reese’s Puffs.
  • 4. Pictures of Products
  • 5. Location
    • General Mills is located in Golden Valley, Minnesota outside of Minneapolis. 29,500 people work for General Mills has of 2008. General Mills was founded in 1866.
  • 6. CEO
    • The current CEO of General Mills is Ken Powell. He has been the CEO since September, 2007. The current stock price for General Mills is $58.73.
  • 7. Competition
    • Two major competitors of General Mills are Kellogg’s and Post. Both companies make cereal.
  • 8. Success
    • General Mills has had much success since its creation. General Mills made 13.6 billion dollars in revenue in 2008 alone.
    • 1. Sell everyday products
    • 2. Appeal to the consumers wants
    • 3. Produce quality products
  • 9. Slogans and Advertising
    • Two current slogans include their coo coo for cocoa puffs and their magically delicious for their Cocoa Puffs and Lucky Charms products.
    • General Mills recently changed all of their products to whole grain which was a smart advertising move.

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