History of General Mills <ul><li>General Mills started in 1856 as a flour company in Minneapolis Minnesota. General Mills produces mostly cereal and a study showed that at every American has at least one general mills product when they go grocery shopping. </li></ul>
Location <ul><li>General Mills is located in Golden Valley, Minnesota outside of Minneapolis. 29,500 people work for General Mills has of 2008. General Mills was founded in 1866. </li></ul>
CEO <ul><li>The current CEO of General Mills is Ken Powell. He has been the CEO since September, 2007. The current stock price for General Mills is $58.73. </li></ul>
Competition <ul><li>Two major competitors of General Mills are Kellogg’s and Post. Both companies make cereal. </li></ul>
Success <ul><li>General Mills has had much success since its creation. General Mills made 13.6 billion dollars in revenue in 2008 alone. </li></ul><ul><li>1. Sell everyday products </li></ul><ul><li>2. Appeal to the consumers wants </li></ul><ul><li>3. Produce quality products </li></ul>
Slogans and Advertising <ul><li>Two current slogans include their coo coo for cocoa puffs and their magically delicious for their Cocoa Puffs and Lucky Charms products. </li></ul><ul><li>General Mills recently changed all of their products to whole grain which was a smart advertising move. </li></ul>
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