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Mobile site
ALO on the Go


Selected vendor:   Venture Industries Online
                   (additional WordPress installation)
Total budget:      $0 (no additional costs)
Time frame:        3 months
Four Core Concepts
• Easily accessible program notes
and pertinent event information
readily available

• Smartphone and touch screen
optimized design

• Complement, not replace,
main website

• Drive mobile sales and box
office sales by phone
ALO on the Go

No auto detect for mobile
browsers. Traffic is directed
specifically to mobile site
where deemed appropriate.

If mobile site proves more
effective in delivering mobile
sales, auto detect can be
enabled.




            Promote
         accessibility in
        email marketing
Currently, mobile
                  devices deliver
                  nearly 20% of total
                  traffic …




… yet they only
deliver less
than 10% of the
revenue …
Mobile ticketing

Third party ticketing
integration includes a
mobile specific box office
site.

Auto detect for mobile
browsers is enabled.

Question: will this mobile
specific site improve
conversion rates?

As the site just launched, it
is too early to tell at this
point.
Questions?
Connect with me


             twitter.com/mcmvanbree

             facebook.com/dutchperspective

             marc@mcmvanbree.com


             mcmvanbree.com

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ALO: Mobile site

  • 1. Mobile site ALO on the Go Selected vendor: Venture Industries Online (additional WordPress installation) Total budget: $0 (no additional costs) Time frame: 3 months
  • 2. Four Core Concepts • Easily accessible program notes and pertinent event information readily available • Smartphone and touch screen optimized design • Complement, not replace, main website • Drive mobile sales and box office sales by phone
  • 3. ALO on the Go No auto detect for mobile browsers. Traffic is directed specifically to mobile site where deemed appropriate. If mobile site proves more effective in delivering mobile sales, auto detect can be enabled. Promote accessibility in email marketing
  • 4. Currently, mobile devices deliver nearly 20% of total traffic … … yet they only deliver less than 10% of the revenue …
  • 5. Mobile ticketing Third party ticketing integration includes a mobile specific box office site. Auto detect for mobile browsers is enabled. Question: will this mobile specific site improve conversion rates? As the site just launched, it is too early to tell at this point.
  • 6. Questions? Connect with me twitter.com/mcmvanbree facebook.com/dutchperspective marc@mcmvanbree.com mcmvanbree.com