Mobile siteALO on the GoSelected vendor: Venture Industries Online (additional WordPress installation)Total budget: $0 (no additional costs)Time frame: 3 months
Four Core Concepts• Easily accessible program notesand pertinent event informationreadily available• Smartphone and touch screenoptimized design• Complement, not replace,main website• Drive mobile sales and boxoffice sales by phone
ALO on the GoNo auto detect for mobilebrowsers. Traffic is directedspecifically to mobile sitewhere deemed appropriate.If mobile site proves moreeffective in delivering mobilesales, auto detect can beenabled. Promote accessibility in email marketing
Currently, mobile devices deliver nearly 20% of total traffic …… yet they onlydeliver lessthan 10% of therevenue …
Mobile ticketingThird party ticketingintegration includes amobile specific box officesite.Auto detect for mobilebrowsers is enabled.Question: will this mobilespecific site improveconversion rates?As the site just launched, itis too early to tell at thispoint.
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