Social Media - UMB McCormack Grad School
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Social Media - UMB McCormack Grad School

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Social Media presentation by Tim McMahon, Jr of MCM Social Media on using inbound marketing tools to enhance alumni relations, support current and prospective students, and spread the word about the ...

Social Media presentation by Tim McMahon, Jr of MCM Social Media on using inbound marketing tools to enhance alumni relations, support current and prospective students, and spread the word about the research being conducted by school staff.

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  • Who I am – my background, my company, and what we do – then the point of today’s presentation.
  • Who I am – my background, my company, and what we do – then the point of today’s presentation.
  • 5 minute Video – Get people jazzed up about SM

Social Media - UMB McCormack Grad School Social Media - UMB McCormack Grad School Presentation Transcript

  • THE UNIVERSITY GUIDE TO GETTING SOCIAL: A “Hands-On” Approach to Getting Started in Social Media!
  • A BRIEF INTRODUCTION:
    Tim McMahon, Jr. – Founder and Principal at MCM Social Media
    Website: www.mcmsocialmedia.com
    Contact Me: tmcmahon@mcmsocialmedia.com
    Cell: 603-721-9628
    THIS MORNING’S AGENDA:
    The 5 Myths of Social Media Marketing
    The University RESP for Social Media Success!
    Selecting the RIGHT Tools for your School
    The “Hands-On” Part!
    Lunch!
    Questions (20 min)
  • Social Media in Action
    Socialnomics Video
    United Breaks Guitars http://bit.ly/z2GU5
  • 5 Myths of Social Media
    Social Media is FREE
    It’s Just for TEENS
    You Need to be EVERYWHERE!
    It Can’t Be MEASURED
    Just Hire the YOUNGEST Person in the Organization!
  • The 2 Principals of Using Social Media for Business!
    Content Marketing and Relationship Building!
    Entertain Your Followers
    Promote Your Product AND Your People
    2) Educate Current and
    Prospective Customers
    http://www.hubspot.com/marketing-videos
    http://www.facebook.com/IAbodeRealEstate
    http://www.facebook.com/pages/Auburn-NH/Heritage-Plumbing-Heating-Cooling/213500794898?ref=ts
  • The UMass Boston RESP for Social Media Success
    Recruit, Engage, Support, & Promote
    Recruit Prospective Students
    2) Engage Current Students
    Support Alumni
    Promote Research Centers
  • The UMass Boston RESP for Social Media Success
    Recruit Prospective Students
  • The UMass Boston RESP for Social Media Success
    2) Engage Current Students
    Learning Point: What have you done lately to let your students know you’re there? Do you communicate ENOUGH with your students?
  • The UMass Boston RESP for Social Media Success
    Support Alumni
  • The UMass Boston RESP for Social Media Success
    4) Promote Research Centers
  • So Which Tool Do I Use?
  • Time to Get Your Hand’s Wet
  • Contact Info:
    Tim McMahon, Jr.
    Principal
    MCM Social Media
    Cell: 603-721-9628
    tmcmahon@mcmsocialmedia.com