Social Media for Business

THE SMALL BUSINESS GUIDE TO GETTING SOCIAL: A “Hands-On” Approach to Getting Started in Social Media!

A BRIEF INTRODUCTION:
Tim McMahon, Jr. – Founder and Principal at MCM Social Media
Website: www.mcmsocialmedia.com
Contact Me: tmcmahon@mcmsocialmedia.com
Cell: 603-721-9628
THIS MORNING’S AGENDA:
The Top 3 Ways To Use Social Media for Business! (10 min)
The 5 Myths of Social Media Marketing (10 min)
Selecting the RIGHT Tools for your Project (10 min)
5-10 Minute Break
The “Hands-On” Part! (45 min)
Questions (10 min)

The #1 Thing You Must Know About Social Media:
Social Media is a Tool in Your Inbound Marketing Toolbox
INBOUND MARKETING = Getting Found by the People ALREADYSearching For You

Inbound Marketing is about Pulling People In, NOT
Pushing your message onto them!

Social Media in Action
Socialnomics Video

Facebook claims that 50% of active users log into the site each day. This would mean at least 175m users every 24 hours… A considerable increase from the previous 120m.
Mobile is even bigger than before for Facebook, with more than 65m users accessing the site through mobile-based devices.
Flickr now hosts more than 4bn images.
Back in 2009, the average user had 120 friends within Facebook. This is now around 130.
Wikipedia currently has in excess of 14m articles, meaning that it’s 85,000 contributors have written nearly a million new posts in six months.
More than 35m Facebook users update their status each day. This is 5m more than towards the end of July, 2009.
Facebook currently has in excess of 450 million active users on global basis.Six months ago, this was 250m…
Twitter now has 75m user accounts, but only around 15m are active users on a regular basis. It’s still a fair increase from the estimated 6-10m global users from a few months ago.
LinkedIn has over 50m members worldwide. This means an increase of around 1m members month-on-month since July/August last year.

There are more than 3.5bn pieces of content (web links, news stories, blog posts, etc.) shared each week on Facebook.
More than 700,000 local businesses have active Pages on Facebook.
More than 80,000 websites have implemented Facebook Connect since December 2008 and more than 60m Facebook users engage with it across these external sites each month.
70% of bloggers are organically talking about brands on their blog.
38% of bloggers post brand or product reviews.
India is currently the fastest-growing country to use LinkedIn, with around 3m total users.
About 70% of Facebook users are outside the USA.

Facebook Statistics
Facebook has over 450 Million Users and just surpassed Google as the most popular site on the web!
Value of a Facebook Fan = $3.60
People are 80% more likely to buy from a company they are a “fan” of on Facebook
The fastest growing demographic on Facebook? Women age 55+
If Facebook were a country, it would be the 4th largest in the world!

Twitter Statistics…
There are over 50 Million Tweets posted each day on Twitter (up from 5,000/day in 2007)
Twitter has over 105 Million Users
80% of Twitter usage is on mobile devices

Other Statistics
1 in 8 Couples met on social media last year
80% of companies use Linkedin as a primary tool to find employees
YouTube is 2nd Largest search engine in the world
25% of search results for world’s top 20 largest brands are links to User Generated Content

The 3 Principals of Using Social Media for Business!
Educate, Promote and Engage!
Promote Your Product or Services
to Potential Buyers
2) Educate Current and
Prospective Customers
Engage Your Followers
(i.e. Build Relationships!)

How are Real Companies Employing these Principals?
BRAND REPUTATION
United Breaks Guitars http://bit.ly/z2GU5
REWARD LOYALTY
United’s Twitter Campaign
VIRAL MARKETINGGary Vaynerchuck, Wine Library: http://bit.ly/d9fVDy
CROWDSOURCE THE NEXT BIG IDEA!
Moo’s Place Ice Cream http://bit.ly/cXdDqR
INCREASE PRODUCT/SERVICE AWARNESS
YMCA – Who Knew they had 300 Programs?
BUILD A COMMUNITY
UNH Alumni Association develops donors thru LinkedIn http://bit.ly/a9RqT0
SALES PROSPECTING
MCM Social Media

5 Myths of Social Media
Social Media is FREE
It’s Just for TEENS
You Need to be EVERYWHERE!
It Can’t Be MEASURED
Just Hire the YOUNGEST Person in the Organization!

So Which Tool Do I Use?

The Social Media Tool That’s RIGHT for Your Business:
Reaches the RIGHT Person
In the RIGHT Place
At the RIGHT Time

The Big 3….And a Few Others I Thought You Might Like….

WHAT ARE THE NEEDS OF MY BUSINESS? Hopefully, you’re not putting your company name on a social networking account just to send messages back and forth to former high school classmates, so there has to be an impetus. Figure out what your needs are. Are you short-staffed? Is your advertising budget running thin? WHAT AM I USING THE SITE FOR? After you’ve established your needs, consider the primary goal of your social media strategy. Do you want to recruit employees for a certain department? Do you want to market a new line of products? Do you want to connect to more people in your industry? WHOSE ATTENTION AM I TRYING TO GET? Okay, so you want to market a new service offering, for example. You still need to know your target audience for that service, and with more than 500 million users on Facebook, you'll need to narrow your focus. WHICH SITES DO I WANT TO TAKE ON? If you have enough staffing power to handle multiple social networking sites, that’s great. If not, it’s important to focus on one or two, or you could spread yourself too thin and fall victim to the “gaping void” perception, where you end up going days without activity. Your followers will notice. WHO’S GOING TO MANAGE MY PAGE? Would your social media activity fall under a current employee’s responsibilities, or do you need to bring on new talent? If you ever find yourself without the staffing resources to manageyour page, don’t stick your head in the sand - Find some interns – in most cases, they’ll do it for free. WHO HAS ACCESS TO MY PAGE? What type of trust level do you have established at your company? Will all of your employees have access to the social media accounts, or a select few? Take the time to assess the skills and character of those who can log into your page, or you may run into unsavory situations down the road – especially when dealing with former workers. WHO’S GOING TO BE THE PERSONALITY OF MY PAGE? Does your company already have a public representative that usually handles speeches, press, etc.? It may be beneficial to rein in that person as the voice of your social mediasite. People buy from other people, not from other companies - in order to solidify trust, pick someone to represent your brand.

Time to Get Your Hand’s Wet

Developing Your Social Media Marketing Strategy!
4 Steps to a Successful Social Media Marketing Strategy
Audience
Goals
Resources
Action
Monitor
Listen
Participate
Shape

Contact Info:
Tim McMahon, Jr.
Principal
MCM Social Media
Cell: 603-721-9628
tmcmahon@mcmsocialmedia.com

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Social Media for Business

by Tim McMahon, Jr on May 18, 2010

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Social Media for Business — Presentation Transcript