Bringing it
All Back Home
MED 6: it’s supposed to be SYNOPTIC
SYNOP-wha?
• SYNOPTIC modules always come at the end of a course of
study.
• They give you an opportunity to show EVERYTHING you’ve
learned over the two years of study.
• In MEDIA, the synoptic exam is MED 6, the Critical Comparison
So... what have we
Learned, exactly?
So... what have we
Learned, exactly?
• We started by looking at the KEY CONCEPTS.. which are.. ?
So... what have we
Learned, exactly?
• We started by looking at the KEY CONCEPTS.. which are.. ?
• INSTITUTIONS
So... what have we
Learned, exactly?
• We started by looking at the KEY CONCEPTS.. which are.. ?
• INSTITUTIONS
• AUDIENCES
So... what have we
Learned, exactly?
• We started by looking at the KEY CONCEPTS.. which are.. ?
• INSTITUTIONS
• AUDIENCES
• REPRESENTATION
So... what have we
Learned, exactly?
• We started by looking at the KEY CONCEPTS.. which are.. ?
• INSTITUTIONS
• AUDIENCES
• REPRESENTATION
• MEDIA LANGUAGE
So... what have we
Learned, exactly?
• We started by looking at the KEY CONCEPTS.. which are.. ?
• INSTITUTIONS
• AUDIENCES
• REPRESENTATION
• MEDIA LANGUAGE
• VALUES AND IDEOLOGY
institutions
media
producers
institutions
media
producers
owners
institutions
media
producers
distributors
+ exhibitors
owners
institutions
media
producers
distributors
+ exhibitors
owners
REGULATORS
institutions
media
producers
distributors
+ exhibitors
owners
broadcasters
REGULATORS
institutions
media
producers
distributors
+ exhibitors
owners
broadcasters
REGULATORS
institutions audiences
media media
producers consumers
distributors
+ exhibitors
owners
broadcasters
REGULATORS
institutions audiences
media media
producers consumers
distributors
+ exhibitors mass audience
owners
broadcasters
REGULATORS
institutions audiences
media media
producers consumers
distributors viewers
+ exhibitors mass audience
owners
broadcasters
REGULATORS
institutions audiences
media media
producers consumers
distributors viewers
+ exhibitors mass audience
owners
broadcasters
REGULATORS FAMILIES
institutions audiences
media media
producers consumers
distributors viewers
+ exhibitors mass audience
owners
broadcasters niche audience
REGULATORS FAMILIES
institutions audiences
media media
producers consumers
distributors viewers
+ exhibitors mass audience
owners SPECTATORS
broadcasters niche audience
REGULATORS FAMILIES
institutions audiences
increasingly,
media
consumers are
producers, toomedia
producers consumers
distributors viewers
+ exhibitors mass audience
owners SPECTATORS
broadcasters niche audience
REGULATORS FAMILIES
institutions audiences
increasingly,
media
consumers are
producers, toomedia
producers consumers
distributors viewers
+ exhibitors mass audience
owners SPECTATORS
broadcasters niche audience
REGULATORS FAMILIES
institutions audiences representations
increasingly,
media
consumers are
producers, toomedia RACE
producers consumers
distributors viewers
+ exhibitors mass audience
owners SPECTATORS
broadcasters niche audience
REGULATORS FAMILIES
institutions audiences representations
increasingly,
media
consumers are
producers, toomedia RACE
producers consumers
distributors viewers class
+ exhibitors mass audience
owners SPECTATORS
broadcasters niche audience
REGULATORS FAMILIES
institutions audiences representations
increasingly,
media
consumers are
producers, toomedia RACE
producers consumers gender
distributors viewers class
+ exhibitors mass audience
owners SPECTATORS
broadcasters niche audience
REGULATORS FAMILIES
institutions audiences representations
increasingly,
media
consumers are
producers, toomedia RACE
producers consumers gender
distributors viewers class
+ exhibitors mass audience
owners SPECTATORS
broadcasters niche audience
REGULATORS FAMILIES STEREOTYPES
institutions audiences representations
increasingly,
media
consumers are
producers, toomedia RACE
producers consumers gender
distributors viewers class
+ exhibitors mass audience
owners SPECTATORS
broadcasters niche audience knowledge
REGULATORS FAMILIES STEREOTYPES
institutions audiences representations
increasingly,
media
consumers are
producers, toomedia RACE
producers consumers gender
distributors viewers class
+ exhibitors mass audience
owners SPECTATORS EVENTS
broadcasters niche audience knowledge
REGULATORS FAMILIES STEREOTYPES
institutions audiences representations
increasingly,
media
consumers are
producers, toomedia RACE
producers consumers gender
distributors viewers class
+ exhibitors mass audience anything!!!!!
owners SPECTATORS EVENTS
broadcasters niche audience knowledge
REGULATORS FAMILIES STEREOTYPES
institutions audiences representations
increasingly,
media
consumers are
producers, toomedia RACE
producers consumers gender
distributors viewers class
+ exhibitors mass audience anything!!!!!
owners SPECTATORS EVENTS
broadcasters niche audience knowledge
REGULATORS FAMILIES STEREOTYPES
audiences media
institutions representations language
iconography
increasingly,
media
consumers are
producers, toomedia RACE
producers consumers gender
distributors viewers class
+ exhibitors mass audience anything!!!!!
owners SPECTATORS EVENTS
broadcasters niche audience knowledge
REGULATORS FAMILIES STEREOTYPES
audiences media
institutions representations language
iconography
increasingly,
media
consumers are
producers, toomedia RACE
producers consumers gender
CROPPING
distributors viewers class
+ exhibitors mass audience anything!!!!!
owners SPECTATORS EVENTS
broadcasters niche audience knowledge
REGULATORS FAMILIES STEREOTYPES
audiences media
institutions representations language
iconography
increasingly,
media
consumers are
media RACE
producers, too
light, colour
producers consumers gender
CROPPING
distributors viewers class
+ exhibitors mass audience anything!!!!!
owners SPECTATORS EVENTS
broadcasters niche audience knowledge
REGULATORS FAMILIES STEREOTYPES
audiences media
institutions representations language
iconography
increasingly,
media
consumers are
media RACE
producers, too
light, colour
producers consumers gender
CROPPING
distributors viewers class
+ exhibitors mass audience anything!!!!!
owners SPECTATORS EVENTS mise–en–scène
broadcasters niche audience knowledge
REGULATORS FAMILIES STEREOTYPES
audiences media
institutions representations language
iconography
increasingly,
media
consumers are
media RACE
producers, too
light, colour
producers consumers gender
CROPPING
distributors viewers class
+ exhibitors mass audience anything!!!!! SIGNIFIERS
owners SPECTATORS EVENTS mise–en–scène
broadcasters niche audience knowledge
REGULATORS FAMILIES STEREOTYPES
audiences media
institutions representations language
iconography
increasingly,
media
consumers are
media RACE
producers, too
light, colour
producers consumers gender
CROPPING
distributors viewers class framing
+ exhibitors mass audience anything!!!!! SIGNIFIERS
owners SPECTATORS EVENTS mise–en–scène
broadcasters niche audience knowledge
REGULATORS FAMILIES STEREOTYPES
audiences media
institutions representations language
iconography
increasingly,
media
consumers are
media RACE
producers, too
light, colour
producers consumers gender
CROPPING
distributors viewers class framing
+ exhibitors mass audience anything!!!!! SIGNIFIERS
owners SPECTATORS EVENTS mise–en–scène
broadcasters niche audience knowledge TYPOGRAPHY
REGULATORS FAMILIES STEREOTYPES
audiences media
institutions representations language
iconography
increasingly,
media
consumers are
media RACE
producers, too
light, colour
producers consumers gender
CROPPING
distributors viewers class framing
+ exhibitors mass audience anything!!!!! SIGNIFIERS
owners SPECTATORS EVENTS mise–en–scène
broadcasters niche audience knowledge TYPOGRAPHY
REGULATORS FAMILIES STEREOTYPES editing
audiences media
institutions representations language
iconography
increasingly,
media
consumers are
media RACE
producers, too
light, colour
producers consumers gender
CROPPING
distributors viewers class framing
+ exhibitors mass audience anything!!!!! SIGNIFIERS
owners SPECTATORS EVENTS mise–en–scène
broadcasters niche audience knowledge TYPOGRAPHY
REGULATORS FAMILIES STEREOTYPES editing
institutions audiences representations
media values &
language ideology
iconography
increasingly,
media
consumers are
media RACE WHAT
producers, too
light, colour
producers consumers gender
CROPPING
distributors viewers class framing
+ exhibitors mass audience anything!!!!! SIGNIFIERS
owners SPECTATORS EVENTS mise–en–scène
broadcasters niche audience knowledge TYPOGRAPHY
REGULATORS FAMILIES STEREOTYPES editing
institutions audiences representations
media values &
language ideology
iconography
increasingly,
media
consumers are
media RACE WHAT
producers, too
light, colour
producers consumers gender do we
CROPPING
distributors viewers class framing
+ exhibitors mass audience anything!!!!! SIGNIFIERS
owners SPECTATORS EVENTS mise–en–scène
broadcasters niche audience knowledge TYPOGRAPHY
REGULATORS FAMILIES STEREOTYPES editing
institutions audiences representations
media values &
language ideology
iconography
increasingly,
media
consumers are
media RACE WHAT
producers, too
light, colour
producers consumers gender do we
CROPPING
distributors viewers class CARE
framing
+ exhibitors mass audience anything!!!!! SIGNIFIERS
owners SPECTATORS EVENTS mise–en–scène
broadcasters niche audience knowledge TYPOGRAPHY
REGULATORS FAMILIES STEREOTYPES editing
institutions audiences representations
media values &
language ideology
iconography
increasingly,
media
consumers are
media RACE WHAT
producers, too
light, colour
producers consumers gender do we
CROPPING
distributors viewers class CARE
framing
+ exhibitors mass audience anything!!!!! about?
SIGNIFIERS
owners SPECTATORS EVENTS mise–en–scène
broadcasters niche audience knowledge TYPOGRAPHY
REGULATORS FAMILIES STEREOTYPES editing
institutions audiences representations
media values &
language ideology
iconography
increasingly,
media
consumers are
media RACE WHAT
producers, too
light, colour
producers consumers gender do we
CROPPING
distributors viewers class CARE
framing
+ exhibitors mass audience anything!!!!! about?
SIGNIFIERS
owners SPECTATORS EVENTS mise–en–scène
broadcasters niche audience knowledge TYPOGRAPHY freedom?
REGULATORS FAMILIES STEREOTYPES editing
institutions audiences representations
media values &
language ideology
iconography
increasingly,
media
consumers are
media RACE WHAT
producers, too
light, colour
producers consumers gender do we
CROPPING
distributors viewers class CARE
framing
+ exhibitors mass audience anything!!!!! about?
SIGNIFIERS
owners SPECTATORS EVENTS mise–en–scène RISK?
broadcasters niche audience knowledge TYPOGRAPHY freedom?
REGULATORS FAMILIES STEREOTYPES editing
institutions audiences representations
media values &
language ideology
iconography
increasingly,
media
consumers are
media RACE WHAT
producers, too
light, colour
producers consumers gender do we
CROPPING
distributors viewers class CARE
framing
+ exhibitors mass audience anything!!!!! about?
SIGNIFIERS
owners SPECTATORS EVENTS mise–en–scène RISK?
broadcasters niche audience knowledge TYPOGRAPHY freedom?
REGULATORS FAMILIES STEREOTYPES editing WEALTH?
institutions audiences representations
media values &
language ideology
iconography
increasingly,
media
consumers are
media RACE WHAT
producers, too
light, colour
producers consumers gender do we
CROPPING
distributors viewers class CARE
framing
+ exhibitors mass audience anything!!!!! about?
SIGNIFIERS
owners SPECTATORS EVENTS mise–en–scène RISK?
broadcasters niche audience knowledge TYPOGRAPHY freedom?
REGULATORS FAMILIES STEREOTYPES editing WEALTH?
institutions audiences representations
media values &
language ideology
Don’t forget GENRE and NARRATIVE as aspects of MEDIA LANGUAGE..
GENRE
GENRE narrative
GENRE related by marriage! narrative
These aspects of media language are topics that also
stand ALONE
GENRE related by marriage! narrative
These aspects of media language are topics that also
stand ALONE
GENRE related by marriage! narrative
forms + conventions?
These aspects of media language are topics that also
stand ALONE
GENRE related by marriage! narrative
forms + conventions?
popular with both
consumers and
producers-why?
These aspects of media language are topics that also
stand ALONE
GENRE related by marriage! narrative
forms + conventions?
historical development?
popular with both
consumers and
producers-why?
These aspects of media language are topics that also
stand ALONE
GENRE related by marriage! narrative
forms + conventions?
historical development?
popular with both
consumers and
producers-why?
tricky to pin down and
define-why?
These aspects of media language are topics that also
stand ALONE
GENRE related by marriage! narrative
forms + conventions? we THINK in narrative
historical development?
popular with both
consumers and
producers-why?
tricky to pin down and
define-why?
These aspects of media language are topics that also
stand ALONE
GENRE related by marriage! narrative
forms + conventions? we THINK in narrative
historical development?
popular with both
consumers and
producers-why?
tricky to pin down and difference between story,
define-why? plot, and narrative.. ?
These aspects of media language are topics that also
stand ALONE
GENRE related by marriage! narrative
forms + conventions? we THINK in narrative
historical development? EVERYTHING can be said
popular with both to have a narrative
consumers and
producers-why?
tricky to pin down and difference between story,
define-why? plot, and narrative.. ?
These aspects of media language are topics that also
stand ALONE
GENRE related by marriage! narrative
forms + conventions? we THINK in narrative
historical development? EVERYTHING can be said this slide show!
even
popular with both to have a narrative
consumers and
producers-why?
tricky to pin down and difference between story,
define-why? plot, and narrative.. ?
These aspects of media language are topics that also
stand ALONE
GENRE related by marriage! narrative
forms + conventions? we THINK in narrative
historical development? EVERYTHING can be said this slide show!
even
popular with both to have a narrative
consumers and WHY is the narrative
producers-why? constructed in that way?
tricky to pin down and difference between story,
define-why? plot, and narrative.. ?
The Key Concepts
• These were the focus for the first year of the course
• They’re still important, but you should now be more confident at
LINKING them all together
• You should also be able to discuss them in relation to..
TCD
THEORIES
CONTEXTS
DEBATES
institutions audiences representations
media values &
language ideology
THEORIES
institutions audiences representations
media values &
language ideology
THEORIES contexts
institutions audiences representations
media values &
language ideology
THEORIES contexts debates
institutions audiences representations
media values &
language ideology
THEORIES contexts debates
institutions audiences representations
media values &
language ideology
Tools
• There IS a lot to remember, but the really important point is
not to remember by rote but to use appropriate tools
• Each key concept, theory, context, or debate is a TOOL
• Use the tools to explain WHY media texts are the way they are
• HOW did they end up being the way that they are
THEORIES contexts debates
audiences
media values &
institutions representations language ideology
THEORIES contexts debates
dia
w ho makes me
?
t exts and why
audiences
media values &
institutions representations language ideology
THEORIES contexts debates
dia
w ho makes me
?
t exts and why
audiences
media values &
institutions representations language ideology
THEORIES contexts debates
who consum
es
media texts
dia and
w ho makes me why?
?
t exts and why
audiences
media values &
institutions representations language ideology
THEORIES contexts debates
who consum
es
media texts
dia and
w ho makes me why?
?
t exts and why
audiences
media values &
institutions representations language ideology
THEORIES contexts debates
who consum what is shown in
es
media texts
and the text and why is
dia
w ho makes me why? it shown that way?
?
t exts and why
audiences
media values &
institutions representations language ideology
THEORIES contexts debates
who consum what is shown in
es
media texts
and the text and why is
dia
w ho makes me why? it shown that way?
?
t exts and why
audiences
media values &
institutions representations language ideology
THEORIES contexts debates
what codes +
conve ntions used to
who consum what is shown in g?
es create meanin
media texts
and the text and why is WHY those
dia
w ho makes me it shown that way?
? why? par ticular codes?
t exts and why
audiences
media values &
institutions representations language ideology
THEORIES contexts debates
what codes +
conve ntions used to
who consum what is shown in g?
es create meanin
media texts
and the text and why is WHY those
dia
w ho makes me it shown that way?
? why? par ticular codes?
t exts and why
audiences
media values &
institutions representations language ideology
THEORIES contexts debates
what codes + what do the
se
conve ntions used to representat
ions +
who consum what is shown in g? codes/conve
es create meanin ntions
media texts
and the text and why is WHY those reveal about
dia our
w ho makes me it shown that way?
? why? par ticular codes? culture+so
ciety?
t exts and why
audiences
media values &
institutions representations language ideology
THEORIES contexts debates
what codes + what do the
se
conve ntions used to representat
ions +
who consum what is shown in g? codes/conve
es create meanin ntions
media texts
and the text and why is WHY those reveal about
dia our
w ho makes me it shown that way?
? why? par ticular codes? culture+so
ciety?
t exts and why
audiences
media values &
institutions representations language ideology
ics
iot
sem
THEORIES contexts debates
what codes + what do the
se
conve ntions used to representat
ions +
who consum what is shown in g? codes/conve
es create meanin ntions
media texts
and the text and why is WHY those reveal about
dia our
w ho makes me it shown that way?
? why? par ticular codes? culture+so
ciety?
t exts and why
audiences
media values &
institutions representations language ideology
ics
iot
sem
THEORIES contexts debates
what codes + what do the
se
conve ntions used to representat
ions +
who consum what is shown in g? codes/conve
es create meanin ntions
media texts
and the text and why is WHY those reveal about
dia our
w ho makes me it shown that way?
? why? par ticular codes? culture+so
ciety?
t exts and why
audiences
media values &
institutions representations language ideology
au dience
s
t heorie
ics
iot
sem
THEORIES contexts debates
what codes + what do the
se
conve ntions used to representat
ions +
who consum what is shown in g? codes/conve
es create meanin ntions
media texts
and the text and why is WHY those reveal about
dia our
w ho makes me it shown that way?
? why? par ticular codes? culture+so
ciety?
t exts and why
audiences
media values &
institutions representations language ideology
au dience
s
t heorie
ics
iot
sem
THEORIES contexts debates
what codes + what do the
se
conve ntions used to representat
ions +
who consum what is shown in g? codes/conve
es create meanin ntions
media texts
and the text and why is WHY those reveal about
dia our
w ho makes me it shown that way?
? why? par ticular codes? culture+so
ciety?
t exts and why
audiences
media values &
institutions representations language ideology
au dience Marx +
s h
t heorie egemony
ics
iot
sem
THEORIES contexts debates
what codes + what do the
se
conve ntions used to representat
ions +
who consum what is shown in g? codes/conve
es create meanin ntions
media texts
and the text and why is WHY those reveal about
dia our
w ho makes me it shown that way?
? why? par ticular codes? culture+so
ciety?
t exts and why
audiences
media values &
institutions representations language ideology
au dience Marx +
s h
t heorie egemony
ics
iot
sem
THEORIES contexts debates
what codes + what do the
se
conve ntions used to representat
ions +
who consum what is shown in g? codes/conve
es create meanin ntions
media texts
and the text and why is WHY those reveal about
dia our
w ho makes me it shown that way?
? why? par ticular codes? culture+so
ciety?
t exts and why
audiences
media values &
institutions representations language ideology
au dience Marx +
s h
t heorie egemony
ics
iot
sem
excluded 3rd THEORIES contexts debates
+ abjection
what codes + what do the
se
conve ntions used to representat
ions +
who consum what is shown in g? codes/conve
es create meanin ntions
media texts
and the text and why is WHY those reveal about
dia our
w ho makes me it shown that way?
? why? par ticular codes? culture+so
ciety?
t exts and why
audiences
media values &
institutions representations language ideology
au dience Marx +
s h
t heorie egemony
ics
iot
sem
excluded 3rd THEORIES contexts debates
+ abjection
what codes + what do the
se
conve ntions used to representat
ions +
who consum what is shown in g? codes/conve
es create meanin ntions
media texts
and the text and why is WHY those reveal about
dia our
w ho makes me it shown that way?
? why? par ticular codes? culture+so
ciety?
t exts and why
audiences
media values &
institutions representations language ideology
au dience Marx +
s h
t heorie egemony
ics
iot
sem
excluded 3rd THEORIES contexts debates
+ abjection
ism+
f emin nial + what codes + what do the
se
lo
–co ory ntions used to representat
post r the conve ions +
who consum what is shown in g? codes/conve
quee es create meanin ntions
media texts
and the text and why is WHY those reveal about
dia our
w ho makes me it shown that way?
? why? par ticular codes? culture+so
ciety?
t exts and why
audiences
media values &
institutions representations language ideology
au dience Marx +
s h
t heorie egemony
ics
iot
sem
excluded 3rd THEORIES contexts debates
+ abjection
ism+
f emin nial + what codes + what do the
se
lo
–co ory ntions used to representat
post r the conve ions +
who consum what is shown in g? codes/conve
quee es create meanin ntions
media texts
and the text and why is WHY those reveal about
dia our
w ho makes me it shown that way?
? why? par ticular codes? culture+so
ciety?
t exts and why
audiences
media values &
institutions representations language ideology
or e
the rativ
y au dience Marx +
nar
s h
t heorie egemony
ics
iot
sem
excluded 3rd THEORIES contexts debates
+ abjection
ism+
f emin nial + what codes + what do the
se
lo
–co ory ntions used to representat
post r the conve ions +
who consum what is shown in g? codes/conve
quee es create meanin ntions
media texts
and the text and why is WHY those reveal about
dia our
w ho makes me it shown that way?
? why? par ticular codes? culture+so
ciety?
t exts and why
audiences
media values &
institutions representations language ideology
or e
the rativ
y au dience Marx +
nar
s h
t heorie egemony
ics
iot
sem
excluded 3rd THEORIES contexts debates
+ abjection
ism+
f emin nial + what codes + what do the
se
lo
–co ory ntions used to representat
post r the conve ions +
who consum what is shown in g? codes/conve
quee es create meanin ntions
media texts
and the text and why is WHY those reveal about
dia our
w ho makes me it shown that way?
? why? par ticular codes? culture+so
ciety?
t exts and why
audiences
media values &
institutions representations language ideology
or e
the rativ
y au dience Marx +
nar
s h
t heorie egemony
ics
iot
sem
excluded 3rd THEORIES contexts debates
+ abjection
he ory
ism+ et
f emin nial + genr what codes + what do the
se
lo
–co ory ntions used to representat
post r the conve ions +
who consum what is shown in g? codes/conve
quee es create meanin ntions
media texts
and the text and why is WHY those reveal about
dia our
w ho makes me it shown that way?
? why? par ticular codes? culture+so
ciety?
t exts and why
audiences
media values &
institutions representations language ideology
or e
the rativ
y au dience Marx +
nar
s h
t heorie egemony
ics
iot
sem
excluded 3rd THEORIES contexts debates
+ abjection
he ory
ism+ et
f emin nial + genr what codes + what do the
se
lo
–co ory ntions used to representat
post r the conve ions +
who consum what is shown in g? codes/conve
quee es create meanin ntions
media texts
and the text and why is WHY those reveal about
dia our
w ho makes me it shown that way?
? why? par ticular codes? culture+so
ciety?
t exts and why
audiences
media values &
institutions representations language ideology
or e
the rativ
y au dience Marx + P OLITIC
A L
nar
s h
t heorie egemony
ics
iot
sem
excluded 3rd THEORIES contexts debates
+ abjection
he ory
ism+ et
f emin nial + genr what codes + what do the
se
lo
–co ory ntions used to representat
post r the conve ions +
who consum what is shown in g? codes/conve
quee es create meanin ntions
media texts
and the text and why is WHY those reveal about
dia our
w ho makes me it shown that way?
? why? par ticular codes? culture+so
ciety?
t exts and why
audiences
media values &
institutions representations language ideology
or e
the rativ
y au dience Marx + P OLITIC
A L
nar
s h
t heorie egemony
ics
iot
sem
excluded 3rd THEORIES contexts debates
+ abjection
he ory
ism+ et
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