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Hacking the Facebook (Fun)nel
 

Hacking the Facebook (Fun)nel

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A presentation by Matt Monahan for SMASH Summit in NYC on 7/26/2012 http://smashsummit.com/

A presentation by Matt Monahan for SMASH Summit in NYC on 7/26/2012 http://smashsummit.com/

@gomattymo

http://smashsummit.com/

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    Hacking the Facebook (Fun)nel Hacking the Facebook (Fun)nel Presentation Transcript

    • HACKING THE ! FACEBOOK FUNNEL!
    • MONEY! SHOT!
    • The Facebook Funnel!AUDIENCE! MESSAGE! REACTION!
    • *Focus on the Desired Reaction! ! AUDIENCE! MESSAGE! REACTION!
    • AUDIENCE = !REVENUE!
    • @gomattymo
    • John Wanamaker “Half  the  money  I  spend  on  adver4sing  is  wasted;     the  trouble  is  I  don’t  know  which  half.”    
    • HEY, DOC…!
    • HELP ME! !
    • THIS *SHOULD*! HELP YOU.!
    • IT’S MORE! LIKE…!
    • THROWING A!PARTY!
    • PLAYING A !CONCERT!
    • COOKING! FOOD!
    • SELLING !LEMONADE!
    • FALLING IN!LOVE!
    • ITS ALL ABOUT! PEOPLE & !INGREDIENTS!
    • NOW !THINK.!
    • WHAT!
    • KIND!
    • OF!
    • INGREDIENTS!
    • DO!
    • YOU!
    • HAVE?!
    • What kind of ingredients !do you have?!
    • &!
    • WHO!
    • ARE!
    • YOU!
    • TALKING!
    • TO?!
    • Who are you ! talking to?!
    • NOW!THINK.!
    • WHAT ARE !YOUR GOALS?!
    • OPINION!
    • CLICKS!
    • AWARENESS!
    • VIEWS!
    • REGISTRATIONS!
    • SALES!
    • THEN!THINK.!
    • WHO IS MYAUDIENCE?!
    • THE HACK!
    • UNDERSTAND YOUR AUDIENCE!
    • NOW!THINK.!
    • WHAT ARE THE! !INGREDIENTS?!
    • FAN PAGES!
    • MARKETPLACE! ADS!
    • THE !NEWSFEED!
    • PHOTOS!
    • VIDEOS!
    • TEXT!
    • LINKS!
    • SPONSORED! STORIES!
    • PREDICTING!IS NEARLY IMPOSSIBLE.! !REACTING !IS THE FUTURE.!
    • Use Data!
    • THE HACK is CONVERSATIONAL PRODUCTS  
    • DOLLARS IN!MUST BE LESS THAN!DOLLARS OUT.!
    • TRACK CONVERSIONS VIA ADS AND POSTS! Landing Page! Click! Optimize! Tracking! Purchase!
    • @gomattymo