There are    types ofquestions:
What points does Romneyhave to make in tonight’sdebate to win?      Do you have a nickname?Does Justin Beiber lookbetter w...
Conversational• Yahoo answers• Formspring (show)• ChaCha
Can using gifted mortgage interest on your taxes impact an FHA loan?                What is     Schrodinger’s cat?Is a ver...
Informational• Avvo• Stackexchange• Or unknownArchieve value
Social Network   Site w/Q&A           Search  Subjective      Objective           Objective    Public       Anonymous     ...
50% of90% of
Content & SEO• User generated• Makes search better• Avvo, Quora, stackoverflow
Conversational• Yahoo answers• Formspring (show)• ChaCha
Sold to   for $50MM
1 Brand asks question•2 User responds•3 Friends see it & join in•
This person needs an attorney!
= 97%= 91%
So why does this matter?• Stanford study about figuring out intent
2001 - 2006   2008 - 2011   2010 - 2012                             QUESTIONS
• Deep vs. broad• Creative models• Data driven• Media & multi screen
• Q&A is a powerful tool• Informational vs. Conversational• Data, research & personal branding• Can’t slap it together• Mo...
@leighmcm                   leigh@avvo.comlinkedin.com/in/lmcmillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Upcoming SlideShare
Loading in...5
×

Why Do We Ask? SIC 2012 Presentation by Leigh McMillan

227

Published on

Q&A, formerly the domain of Yahoo Answers, is now fueling cutting-edge sites and applications including Quora, Avvo, StackExchange and crowdsource applications like Loqli. It’s more than people just asking questions online – there is a deeper psychology behind how and why Q&A is successful. Leigh will use relevant examples to show how Q&A is changing the way consumers get information online, how it fits with social media and how companies and marketers can leverage it to drive engagement and build active communities online.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
227
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Why Do We Ask? SIC 2012 Presentation by Leigh McMillan

  1. 1. There are types ofquestions:
  2. 2. What points does Romneyhave to make in tonight’sdebate to win? Do you have a nickname?Does Justin Beiber lookbetter with long or shorthair??????
  3. 3. Conversational• Yahoo answers• Formspring (show)• ChaCha
  4. 4. Can using gifted mortgage interest on your taxes impact an FHA loan? What is Schrodinger’s cat?Is a verbal employmentcontract enforceable?
  5. 5. Informational• Avvo• Stackexchange• Or unknownArchieve value
  6. 6. Social Network Site w/Q&A Search Subjective Objective Objective Public Anonymous Anonymous(?) Personal Personal General Migration to PERSONAL
  7. 7. 50% of90% of
  8. 8. Content & SEO• User generated• Makes search better• Avvo, Quora, stackoverflow
  9. 9. Conversational• Yahoo answers• Formspring (show)• ChaCha
  10. 10. Sold to for $50MM
  11. 11. 1 Brand asks question•2 User responds•3 Friends see it & join in•
  12. 12. This person needs an attorney!
  13. 13. = 97%= 91%
  14. 14. So why does this matter?• Stanford study about figuring out intent
  15. 15. 2001 - 2006 2008 - 2011 2010 - 2012 QUESTIONS
  16. 16. • Deep vs. broad• Creative models• Data driven• Media & multi screen
  17. 17. • Q&A is a powerful tool• Informational vs. Conversational• Data, research & personal branding• Can’t slap it together• More power w/media, data & focus
  18. 18. @leighmcm leigh@avvo.comlinkedin.com/in/lmcmillan
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×