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Q&A, formerly the domain of Yahoo Answers, is now fueling cutting-edge sites and applications including Quora, Avvo, StackExchange and crowdsource applications like Loqli. It’s more than people just asking questions online – there is a deeper psychology behind how and why Q&A is successful. Leigh will use relevant examples to show how Q&A is changing the way consumers get information online, how it fits with social media and how companies and marketers can leverage it to drive engagement and build active communities online.
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