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Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
Why Do We Ask? SIC 2012 Presentation by Leigh McMillan
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Why Do We Ask? SIC 2012 Presentation by Leigh McMillan

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Q&A, formerly the domain of Yahoo Answers, is now fueling cutting-edge sites and applications including Quora, Avvo, StackExchange and crowdsource applications like Loqli. It’s more than people just …

Q&A, formerly the domain of Yahoo Answers, is now fueling cutting-edge sites and applications including Quora, Avvo, StackExchange and crowdsource applications like Loqli. It’s more than people just asking questions online – there is a deeper psychology behind how and why Q&A is successful. Leigh will use relevant examples to show how Q&A is changing the way consumers get information online, how it fits with social media and how companies and marketers can leverage it to drive engagement and build active communities online.

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Transcript

  • 1. There are types ofquestions:
  • 2. What points does Romneyhave to make in tonight’sdebate to win? Do you have a nickname?Does Justin Beiber lookbetter with long or shorthair??????
  • 3. Conversational• Yahoo answers• Formspring (show)• ChaCha
  • 4. Can using gifted mortgage interest on your taxes impact an FHA loan? What is Schrodinger’s cat?Is a verbal employmentcontract enforceable?
  • 5. Informational• Avvo• Stackexchange• Or unknownArchieve value
  • 6. Social Network Site w/Q&A Search Subjective Objective Objective Public Anonymous Anonymous(?) Personal Personal General Migration to PERSONAL
  • 7. 50% of90% of
  • 8. Content & SEO• User generated• Makes search better• Avvo, Quora, stackoverflow
  • 9. Conversational• Yahoo answers• Formspring (show)• ChaCha
  • 10. Sold to for $50MM
  • 11. 1 Brand asks question•2 User responds•3 Friends see it & join in•
  • 12. This person needs an attorney!
  • 13. = 97%= 91%
  • 14. So why does this matter?• Stanford study about figuring out intent
  • 15. 2001 - 2006 2008 - 2011 2010 - 2012 QUESTIONS
  • 16. • Deep vs. broad• Creative models• Data driven• Media & multi screen
  • 17. • Q&A is a powerful tool• Informational vs. Conversational• Data, research & personal branding• Can’t slap it together• More power w/media, data & focus
  • 18. @leighmcm leigh@avvo.comlinkedin.com/in/lmcmillan

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