Using Twitter To Engage Green Consumers

How Do You Want To Use Twitter? Enhance Your Brand’s Reputation Provide Customer Service Monitor Conversations About Your Brand Engage with Opinion Leaders Virtual Focus Groups Locate Brand Ambassadors

Enhance Your Brand’s Reputation

Provide Customer Service

Monitor Conversations About Your Brand

Engage with Opinion Leaders

Virtual Focus Groups

Locate Brand Ambassadors

How You Want To Use Twitter will Determine Your Follower Strategy

Who Tweets? The Same People Who Use Other Social Media 30% of Twitter Users Have a Blog Twice as many Twitter Users Go online via mobile, handheld or Wi-Fi Five Times as many users of other social networking sites use Twitter as those who do not

30% of Twitter Users Have a Blog

Twice as many Twitter Users Go online via mobile, handheld or Wi-Fi

Five Times as many users of other social networking sites use Twitter as those who do not

So Who ARE Green Consumers? Deep Greens Activists, environmentalists, stewards of the earth Aspirationals Hipsters, fashion forward, trend setters Health Conscious Moms, Early Baby Boomers, Seniors, Special needs/Chronic illnesses Thrifty Coupon users, price shoppers, value conscious Slow Living Back to nature, slow living advocates

Deep Greens

Activists, environmentalists, stewards of the earth

Aspirationals

Hipsters, fashion forward, trend setters

Health Conscious

Moms, Early Baby Boomers, Seniors, Special needs/Chronic illnesses

Thrifty

Coupon users, price shoppers, value conscious

Slow Living

Back to nature, slow living advocates

Who’s Green On Twitter? Top Opinion Leaders in the green space on Twitter are not necessarily opinion leaders for those making buying decisions! Activists Business Bloggers Environmentalists

Top Opinion Leaders in the green space on Twitter are not necessarily opinion leaders for those making buying decisions!

Activists

Business Bloggers

Environmentalists

Green Purchase Influencers on Twitter Health Bloggers Mommy Bloggers Fashion Bloggers Price Shoppers Foodies Reviewers Celebrities

Health Bloggers

Mommy Bloggers

Fashion Bloggers

Price Shoppers

Foodies

Reviewers

Celebrities

Power Green Influencers @OrganicMania @Greenmom @TreeHugger @ecofashionista @ecoglamourista @ecovegangirl @focusorganic @Greenlagirl @greenrobeen @lazye @smoothieweb @ExerciseDoctor @momcentral @cafemom @simplyrecipes

@OrganicMania

@Greenmom

@TreeHugger

@ecofashionista

@ecoglamourista

@ecovegangirl

@focusorganic

@Greenlagirl

@greenrobeen

@lazye

@smoothieweb

@ExerciseDoctor

@momcentral

@cafemom

@simplyrecipes

How To Find Your Target Green Consumer On Twitter Hashtags - #green, #eco #environment Ecomonday Keyword Search Twitter Apps (local, advanced search, etc.)

Hashtags - #green, #eco #environment

Ecomonday

Keyword Search

Twitter Apps (local, advanced search, etc.)

Engaging With Green Consumers Walk The Walk Authentic Transparent Develop a Response Strategy Complaints Compliments Partner with Critics Use The Power of Twitter Photos, blog posts, customer service Staff appropriately

Walk The Walk

Authentic

Transparent

Develop a Response Strategy

Complaints

Compliments

Partner with Critics

Use The Power of Twitter

Photos, blog posts, customer service

Staff appropriately

Tweeting Green It’s Not What You Say It’s How You Say it & To Whom Tweet! Follow me @mcmilker

It’s Not What You Say It’s How You Say it & To Whom