Using Twitter To Engage Green Consumers

How Do You Want To Use Twitter?
Enhance Your Brand’s Reputation
Provide Customer Service
Monitor Conversations About Your Brand
Engage with Opinion Leaders
Virtual Focus Groups
Locate Brand Ambassadors

How You Want To Use Twitter will Determine Your Follower Strategy

Who Tweets? The Same People Who Use Other Social Media
30% of Twitter Users Have a Blog
Twice as many Twitter Users Go online via mobile, handheld or Wi-Fi
Five Times as many users of other social networking sites use Twitter as those who do not

So Who ARE Green Consumers?
Deep Greens
Activists, environmentalists, stewards of the earth
Aspirationals
Hipsters, fashion forward, trend setters
Health Conscious
Moms, Early Baby Boomers, Seniors, Special needs/Chronic illnesses
Thrifty
Coupon users, price shoppers, value conscious
Slow Living
Back to nature, slow living advocates

Who’s Green On Twitter?
Top Opinion Leaders in the green space on Twitter are not necessarily opinion leaders for those making buying decisions!
Activists
Business Bloggers
Environmentalists

Green Purchase Influencers on Twitter
Health Bloggers
Mommy Bloggers
Fashion Bloggers
Price Shoppers
Foodies
Reviewers
Celebrities

Power Green Influencers
@OrganicMania
@Greenmom
@TreeHugger
@ecofashionista
@ecoglamourista
@ecovegangirl
@focusorganic
@Greenlagirl
@greenrobeen
@lazye
@smoothieweb
@ExerciseDoctor
@momcentral
@cafemom
@simplyrecipes

How To Find Your Target Green Consumer On Twitter
Hashtags - #green, #eco #environment
Ecomonday
Keyword Search
Twitter Apps (local, advanced search, etc.)

Engaging With Green Consumers
Walk The Walk
Authentic
Transparent
Develop a Response Strategy
Complaints
Compliments
Partner with Critics
Use The Power of Twitter
Photos, blog posts, customer service
Staff appropriately

Tweeting Green
It’s Not What You Say It’s How You Say it & To Whom
Tweet! Follow me @mcmilker

Using Twitter To Engage Green Consumers

by Maryanne Conlin on Jul 29, 2009

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