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Greenwashing - What's Next?
Greenwashing - What's Next?
Greenwashing - What's Next?
Greenwashing - What's Next?
Greenwashing - What's Next?
Greenwashing - What's Next?
Greenwashing - What's Next?
Greenwashing - What's Next?
Greenwashing - What's Next?
Greenwashing - What's Next?
Greenwashing - What's Next?
Greenwashing - What's Next?
Greenwashing - What's Next?
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Greenwashing - What's Next?

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Greenwashing- what to do; what not to do and what's next!

Greenwashing- what to do; what not to do and what's next!

Published in: Business, Economy & Finance
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  • 1. Greenwashing What To Do What Not To What’s Next The Eco Investment Club San Diego July 28, 2009
  • 2. The Seven Sins of Greenwashing <ul><li>Sin of Hidden Trade-off (Paper) </li></ul><ul><li>Sin of No Proof ( % Post Consumer Waste) </li></ul><ul><li>Sin of Vagueness (Natural) </li></ul><ul><li>Sin of Worshipping False Labels (Carpets) </li></ul><ul><li>Sin of Irrelevance (CFCs) </li></ul><ul><li>Sin Of Lesser of Two Evils (Organic Cigs)) </li></ul><ul><li>Sin of Fibbing </li></ul>
  • 3. Where do we go from here? <ul><li>Companies need to understand and work with their stakeholders on sustainability </li></ul><ul><ul><ul><li>Customers </li></ul></ul></ul><ul><ul><ul><li>Vendors </li></ul></ul></ul><ul><ul><ul><li>Consumers </li></ul></ul></ul><ul><ul><ul><li>Press </li></ul></ul></ul><ul><ul><ul><li>Advocates </li></ul></ul></ul><ul><ul><ul><li>Government </li></ul></ul></ul>
  • 4. Don’t Say Your Green – Say You’re Trying
  • 5. Watch out for Loaded words – Natural etc.
  • 6. Don’t Reach
  • 7. Green Your Partners
  • 8. Embrace Advocates
  • 9. Manage Your Image through Social Media
  • 10. The “Dos” of Greenwashing <ul><li>Don’t Say Your Green – Say You’re Trying </li></ul><ul><li>Watch out for Loaded words – Natural etc. </li></ul><ul><li>Don’t Reach </li></ul><ul><li>Green Your Partners </li></ul><ul><li>Embrace Advocates </li></ul><ul><li>Manage Your Image through Social Media </li></ul>
  • 11. Case Study
  • 12. Case study
  • 13. Thank You @mcmilker themcmilkergroup.com

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