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Greenwashing - What's Next?
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Greenwashing - What's Next?

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Greenwashing- what to do; what not to do and what's next!

Greenwashing- what to do; what not to do and what's next!

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Transcript

  • 1. Greenwashing What To Do What Not To What’s Next The Eco Investment Club San Diego July 28, 2009
  • 2. The Seven Sins of Greenwashing
    • Sin of Hidden Trade-off (Paper)
    • Sin of No Proof ( % Post Consumer Waste)
    • Sin of Vagueness (Natural)
    • Sin of Worshipping False Labels (Carpets)
    • Sin of Irrelevance (CFCs)
    • Sin Of Lesser of Two Evils (Organic Cigs))
    • Sin of Fibbing
  • 3. Where do we go from here?
    • Companies need to understand and work with their stakeholders on sustainability
        • Customers
        • Vendors
        • Consumers
        • Press
        • Advocates
        • Government
  • 4. Don’t Say Your Green – Say You’re Trying
  • 5. Watch out for Loaded words – Natural etc.
  • 6. Don’t Reach
  • 7. Green Your Partners
  • 8. Embrace Advocates
  • 9. Manage Your Image through Social Media
  • 10. The “Dos” of Greenwashing
    • Don’t Say Your Green – Say You’re Trying
    • Watch out for Loaded words – Natural etc.
    • Don’t Reach
    • Green Your Partners
    • Embrace Advocates
    • Manage Your Image through Social Media
  • 11. Case Study
  • 12. Case study
  • 13. Thank You @mcmilker themcmilkergroup.com