Marketing Monster Presentation


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I presented this talk at the Massachusetts College of Liberal Arts for student interested in marketing techniques for their student organizations and programs.

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  • Marketing Monster Presentation

    1. 1. Marketing Magic Presented by: Michael C. Metzger, Samantha Rincon, Tory Fahey, and Meghan Tavares
    2. 2. Presentation Outline <ul><li>Our Context </li></ul><ul><li>Marketing Theory </li></ul><ul><li>How to Apply Marketing Theory </li></ul><ul><li>Poster Design Elements </li></ul>
    3. 3. Who We Are <ul><li>UMass Boston’s premier student activities organization. </li></ul><ul><li>Our Mission: “Facilitate entertaining, enriching, and educational programs which will target the general campus audience and help to develop an engaged campus community.” </li></ul><ul><li>6 Areas </li></ul>
    4. 4. Our School: The University of Massachusetts Boston <ul><li>Established in 1964 </li></ul><ul><li>14,000 students: Undergraduates/Grad. </li></ul><ul><li>Median Ages </li></ul><ul><li>First-generation college students. </li></ul><ul><li>90 different languages </li></ul><ul><li>No on Campus Housing </li></ul><ul><li>3 MBTA Red Line Stops from Boston </li></ul>
    5. 5. What Does it All Mean? <ul><li>Lack of Traditions </li></ul><ul><li>Large Number of Potential Customers </li></ul><ul><li>Lack of a campus wide modal experience </li></ul><ul><li>Lack of understanding as to what a student affairs unit can provide </li></ul><ul><li>No Captive Audience </li></ul><ul><li>Big Competition from Boston </li></ul>
    6. 6. Marketing Theory <ul><li>Creatively Grab Viewers Attention </li></ul><ul><li>Deliver a Well Crafted Message </li></ul>
    7. 7. Application of Theory
    8. 9. Branding/Product Marketing and Your Student Org. Generates a Following ID your products w/ brand Gets the word out about stuff Always keep in mind Brand Product Product Product Customers Brand Student Organization Product Program Product Program Product Program Customers Students
    9. 10. 5 Steps to Build a Brand <ul><li>Develop Your Message </li></ul><ul><li>Make a logo </li></ul><ul><li>Create a Killer Tag Line </li></ul><ul><li>Have Standards / Brand on Everything </li></ul><ul><li>Be Faithful and Consistent </li></ul>
    10. 11. Develop Your Message “ The World On Time”
    11. 12. Make a Logo
    12. 13. The Impact of a Logo <ul><li>You probably asking: Can a logo really make a difference? </li></ul><ul><ul><li>Here's proof: Italian car company (Fiat) changed the color , font and emblem. In turn their was in increase in the companies profit (New York Times, 07/29/08)‏ </li></ul></ul><ul><li>Old Faith </li></ul><ul><li>New Fun Ideas </li></ul>
    13. 14. Tag Lines <ul><li>I'm Lovin' It </li></ul><ul><li>Just Do It </li></ul><ul><li>Snap! Crackle! Pop! </li></ul>
    14. 15. Steps 4 and 5 <ul><li>Have Standards / Brand on Everything </li></ul><ul><li>Be Faithful and Consistent </li></ul>
    15. 17. Marketing a Product <ul><li>Remember marketing theory </li></ul><ul><ul><li>Creatively Grab Users Attention, then deliver your message </li></ul></ul><ul><li>Old Faithful </li></ul><ul><li>New Fun Ideas </li></ul>
    16. 21. Principles for Great Posters <ul><li>Contrast </li></ul><ul><li>Repetition </li></ul><ul><li>Proximity </li></ul><ul><li>Alignment </li></ul>
    17. 22. Here are some SAEC Examples
    18. 23. Create Your Own Creative Marketing Monster <ul><li>Using the tools you've learned from this presentation imagine, in small teams, your own creative marketing monster. </li></ul><ul><li>Devise a creature which has features that correspond to marketing tactics, for example: </li></ul><ul><ul><li>“ Horns for a sharp piercing marketing strategy” </li></ul></ul>
    19. 24. <ul><li>UMass Boston’s SAEC </li></ul><ul><li>100 Morrissey Blvd. </li></ul><ul><li>617.287.7979 </li></ul><ul><li>[email_address] </li></ul>Marketing Magic Presented By Michael C. Metzger SAEC Co-Coordinator Samantha Rincon SAEC Co-Coordinator Tory Fahey SAEC Advisory Board Administrative Assistant Meghan Tavares SAEC Advisory Board Vice Chair for Music