Staying on Brand
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Staying on Brand



Stay on brand online and offline with strategies and tactics that will give your brand true traction in today's market. Find out more at

Stay on brand online and offline with strategies and tactics that will give your brand true traction in today's market. Find out more at



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Staying on Brand Presentation Transcript

  • 1. stayingonbrand
  • 2. staying social
  • 3. Erik Qualman
  • 4. brandis a
  • 5. why your brand matters?The needs, dreams, wants or desires you fulfil• Freedom• Security• Reliability• Social Status•
  • 6. in other words...the problem you
  • 7. what your brand is what your brand isn’tluxury budgetboutique massonline bricks and
  • 8. media usefulness1.PR2.Brand exposure3.Customer service4.Research5.Website direction
  • 9. your business in 3 key
  • 10. your theme in 3 key phrasesauthenticintegralservice
  • 11.
  • 12. the
  • 13. spread the wordEmail newsletter for building relationshipsYour blog is for displaying expertiseHave a website you can update
  • 14. newsletter• Consistency and connection are vital• Write about others• Help people• Give an ebook or discount voucher
  • 15. blog• Brainstorm blog topics• Be yourself and write with authority• Give helpful information• Ask questions to engage people• Post your blog to other
  • 16. social media Facebook TwitterB2B - Business B2C – Consumers Business & ConsumerServices Products and services Offer commentsBusiness minded Fun and social Promote othersJoin groups Questions and polls Mix scheduled withspontaneousDon’t tweet to LinkedIn Can tweet to Facebook Tweet blogs andFacebook postsIncrease your network Get a vanity URL Use URL shorteners
  • 17. keep the conversation
  • 18.
  • 19. Facebook• You need a personal page FIRST• Create a welcome page• Have 25 likes to make a vanity
  • 20. More on Facebook• Spread out your posts• Link your blog• Remember: Facebook loves
  • 21. LinkedIn• Make sure your profile is 100%• Connect with people you want to know• Ask for - and give – recommendations• Research companies and people to
  • 22. LinkedIn• Add presentations on slideshare• Answer questions on groups• Create your own group• Connect your blog• Add other apps – eg. blog or for
  • 23. simple social media etiquette• Promote others first :12 to 1• Choose a strategy that‘s simple and achievable• Follow people and businesses you like• Keep it
  • 24. marketing 1011. Colour attracts2. Great copywriting and storytelling sells3. Always have a call to
  • 25. social
  • 26.
  • 27. subscribe tonight• Receive FREE fortnightly newsletter• Links to handy online tools• 3 free eBooks• First 30 pages of True Brand
  • 28. michaelneaylon.comLinkedIn