Staying on Brand
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Staying on Brand

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Stay on brand online and offline with strategies and tactics that will give your brand true traction in today's market. Find out more at http://mcme.com.au/smb-advisory.html

Stay on brand online and offline with strategies and tactics that will give your brand true traction in today's market. Find out more at http://mcme.com.au/smb-advisory.html

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Staying on Brand Presentation Transcript

  • 1. stayingonbrand
  • 2. staying social
  • 3. http://youtu.be/3SuNx0UrnEoSocialnomics: Erik Qualman
  • 4. brandis a promisedeliveredmichael@mcme.com.au
  • 5. why your brand matters?The needs, dreams, wants or desires you fulfil• Freedom• Security• Reliability• Social Status• Lovemichael@mcme.com.au
  • 6. in other words...the problem you solvemichael@mcme.com.au
  • 7. what your brand is what your brand isn’tluxury budgetboutique massonline bricks and mortarmichael@mcme.com.au
  • 8. michael@mcme.com.ausocial media usefulness1.PR2.Brand exposure3.Customer service4.Research5.Website direction
  • 9. your business in 3 key wordsfloristSydneyonlinemichael@mcme.com.au
  • 10. your theme in 3 key phrasesauthenticintegralservice drivenmichael@mcme.com.au
  • 11. michael@mcme.com.au
  • 12. the pathmichael@mcme.com.au
  • 13. spread the wordEmail newsletter for building relationshipsYour blog is for displaying expertiseHave a website you can update yourselfmichael@mcme.com.au
  • 14. newsletter• Consistency and connection are vital• Write about others• Help people• Give an ebook or discount voucher upfrontmichael@mcme.com.au
  • 15. blog• Brainstorm blog topics• Be yourself and write with authority• Give helpful information• Ask questions to engage people• Post your blog to other channelsmichael@mcme.com.au
  • 16. social media sentinelsmichael@mcme.com.auLinkedIn Facebook TwitterB2B - Business B2C – Consumers Business & ConsumerServices Products and services Offer commentsBusiness minded Fun and social Promote othersJoin groups Questions and polls Mix scheduled withspontaneousDon’t tweet to LinkedIn Can tweet to Facebook Tweet blogs andFacebook postsIncrease your network Get a vanity URL Use URL shorteners
  • 17. keep the conversation goingmichael@mcme.com.au
  • 18. michael@mcme.com.au
  • 19. Facebook• You need a personal page FIRST• Create a welcome page• Have 25 likes to make a vanity urlmichael@mcme.com.au
  • 20. More on Facebook• Spread out your posts• Link your blog• Remember: Facebook loves imagesmichael@mcme.com.au
  • 21. LinkedIn• Make sure your profile is 100%• Connect with people you want to know• Ask for - and give – recommendations• Research companies and people to approachmichael@mcme.com.au
  • 22. LinkedIn• Add presentations on slideshare• Answer questions on groups• Create your own group• Connect your blog• Add other apps – eg. blog or box.net for portfoliomichael@mcme.com.au
  • 23. simple social media etiquette• Promote others first :12 to 1• Choose a strategy that‘s simple and achievable• Follow people and businesses you like• Keep it realmichael@mcme.com.au
  • 24. marketing 1011. Colour attracts2. Great copywriting and storytelling sells3. Always have a call to actionmichael@mcme.com.au
  • 25. social salesmichael@mcme.com.au
  • 26. Forumsmichael@mcme.com.au
  • 27. subscribe tonight• Receive FREE fortnightly newsletter• Links to handy online tools• 3 free eBooks• First 30 pages of True Brand Toolkitmichael@mcme.com.au
  • 28. michael@mcme.com.auBlog michaelneaylon.comLinkedIn au.linkedin.com/in/michaelneaylonTwitter www.twitter.com/MCME_MikeFacebook www.facebook.com/MCMECO