Power Of Personal PR

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A presentation on the power of personal brand with additional insights from Susie Elelman

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Power Of Personal PR

  1. 1. michael@mcme.com.au
  2. 2. Introductions michael@mcme.com.au ‘ so... what do you do?’
  3. 3. <ul><li>Find someone you don’t know </li></ul><ul><li>Find out 3 fascinating things about them and their business </li></ul><ul><li>Find out these fascinating facts in 3 minutes </li></ul>michael@mcme.com.au
  4. 4. <ul><li>If you want to be </li></ul><ul><li>interesting, remembered, </li></ul><ul><li>thought of and bought from </li></ul>michael@mcme.com.au be interested, mindful, thoughtful and invested
  5. 5. <ul><li>build rapport </li></ul>michael@mcme.com.au 1. Ask questions often 2. Listen 3. Let them finish 4. Remember their name 5. Connect people
  6. 6. <ul><li>be real </li></ul><ul><li>. </li></ul>michael@mcme.com.au
  7. 7. <ul><li>a show without an intermission </li></ul>michael@mcme.com.au
  8. 8. <ul><li>Recommend </li></ul><ul><li>Refer </li></ul><ul><li>Feature clients, colleagues and suppliers on your: </li></ul><ul><ul><ul><li>Facebook fan page </li></ul></ul></ul><ul><ul><ul><li>Blog </li></ul></ul></ul><ul><ul><ul><li>Twitter </li></ul></ul></ul><ul><ul><ul><li>LinkedIn updates </li></ul></ul></ul>Talk Others Up michael@mcme.com.au
  9. 9. <ul><li>Generate Buzz </li></ul><ul><li>Social Media </li></ul><ul><li>Word of Mouth </li></ul><ul><li>Hold Seminars & Events </li></ul><ul><li>Offer Articles </li></ul><ul><li>Your E-Newsletter </li></ul><ul><li>Your Own Magazine </li></ul>michael@mcme.com.au
  10. 10. Susie Elelman Gee Whizz Them <ul><li>Be heard </li></ul><ul><li>Be seen </li></ul><ul><li>Be read </li></ul>michael@mcme.com.au
  11. 11. Be Seen <ul><li>Positive Press TV Appearances Events </li></ul>michael@mcme.com.au
  12. 12. Be Heard <ul><li>Radio Talkback Podcasts </li></ul>michael@mcme.com.au
  13. 13. Be Read <ul><li>Specialist Articles Industry Mags Publications </li></ul>michael@mcme.com.au
  14. 14. The 4 A’s <ul><li>Get my attention </li></ul><ul><li>2. Arouse my interest </li></ul><ul><li>3. Appeal to my emotion </li></ul><ul><li>4. Give me an action </li></ul>michael@mcme.com.au
  15. 15. Getting Top Testimonials <ul><li>What was the fear? </li></ul><ul><li>What specifically changed your mind? </li></ul><ul><li>What are the results? </li></ul><ul><li>How is this better than what you had before? </li></ul><ul><li>Can I help you by giving an example? </li></ul>michael@mcme.com.au
  16. 16. <ul><li>Social Media Etiquette </li></ul><ul><li>Promote others first 10 to 1 </li></ul><ul><li>Help first, sell second </li></ul><ul><li>Don’t go into the room shouting </li></ul><ul><li>Use social media to build trust </li></ul><ul><li>. </li></ul>michael@mcme.com.au
  17. 17. <ul><li>Social Media Sentinels </li></ul>michael@mcme.com.au LinkedIn Facebook Twitter B2B - Business B2C – Consumers Both Services Products and services Offer comments Business minded Fun and social Promote others Join groups Questions and polls Mix scheduled with spontaneous Don’t tweet to LinkedIn Can tweet to Facebook Tweet blogs and Facebook posts Increase your network Get a vanity URL Use URL shorteners
  18. 18. <ul><li>The Big 3 Online </li></ul><ul><li>A Website you can update yourself </li></ul><ul><li>A Blog to display your expertise </li></ul><ul><li>An email Newslette r for relationship </li></ul>michael@mcme.com.au
  19. 19. michael@mcme.com.au
  20. 20. michael@mcme.com.au Blog michaelneaylon.com LinkedIn au.linkedin.com/in/michaelneaylon Twitter www.twitter.com/MCME_Mike Facebook www.facebook.com/MCMECO
  21. 21. Special Offer True Brand Toolkit Book and CD Normally $29.95 each Buy both today only $39.90 Save $20.00 michael@mcme.com.au

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