Media Assignment 2

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    Media Assignment 2 - Presentation Transcript

    1.  
      • Gabrielle “Coco “Chanel was born in the late 1800s to Albert Chanel and Jeanne Devolle in the mall city of Saumur, located in France
      • At the age of 12 Chanel’s mother died from tuberculosis
      • Her father later left her family in order to work and support his children, forcing Chanel to live in an orphanage, which she spent 7 years in
      • Was taught the trade of sewing by the nuns and her aunts
      • Opened her first shop in 1913, which was later closed down
      • Met Arthur Capel who assisted her in opening her second shop, where she received many new and famous clients
      • Later open a third and largest shop in France during World War 1
      • Made a change for women in fashion history by designing the power suit and little black dress when women realized they wanted to dress for themselves
      • In the end Coco Chanel has created of the most recognized and appreciated fashion companies in the world
    2.  
    3. The Chanel Empire
      • Chanel brought out designs which changed the image for women as well as the fashion world
      • These designs inspired women to dress for themselves
      • In the 1920s the “Chanel suit” was made, which entailed a knee-length skirt and a boxy jacket, worn with a pearl necklace that became an inspiration to women
      • The “little black dress” also made fashion history
      • It was tighter, shorter, strapless, and backless and was a more daring dress, which stirred up a lot of controversy
      • Chanel products marked the symbols of elegance and style in fashion history
      • Chanel also had a large role in helping design the image of the 1920s flapper
    4. Percentage of profit brought in by each Chanel line
    5. Chanel Fashion Shows
      • One of the largest events of the fashion world
      • A Chanel fashion show is an invite only event
      • Mainly for celebrities, retail buyers and the press
      • People are seated by status; celebrities in the front, followed by important buyers
      • The runway is where the new collections are introduced
      • Models walk the runway in ready to wear outfits that include clothing, shoes, handbags, and other accessories
      • The main and most important shows take place in Paris during fashion week as well as New York City
      • The fashion show is a persuasive and influential marketing tool used by the fashion industry
    6.  
    7. New Chanel Collection
      • The new fall/winter 2008/2009 line was launched in February during the Paris Fashion week
      • The line consists of mainly grey, black, white and cream colours
      • Karl Legerfeld has designed a tweed look for this season
      • Skirts and jackets, etc. frayed at the elbows and seams with unraveling braids
      • The collection also carries “lassos”, long and plain evening capes worn over short dresses
      • This seasons collection has a back to school theme to it
      • Blazers, skirts, leggings, etc. with plaid patterns
    8. Change in haute couture handbag revenue over past 3 years Yearly Handbag revenue (billions) Company
    9. References
      • http://news.sawf.org/Designers/48675.aspx
      • http://www.guardian.co.uk/world/2006/oct/07/imogenfox.uknews2
      • http://www.infomat.com/runway/chanel.html
      • http://womenshistory.about.com/od/chanelcoco/a/coco_chanel.htm
      • http://en.wikipedia.org/wiki/Coco_Chanel
      • http://www.evancarmichael.com/Famous-Entrepreneurs/631/Coco-Chanel-Bio.html
      • http://www.time.com/time/time100/artists/profile/chanel.html
      • http://www.audioagain.com/shared/imagestore/chanel.jpg
      • http://img.dailymail.co.uk/i/pix/2007/08_01/keiraChanel120807_468x627.jpg
      • http://frillr.com/files/images/Chanel%20Eyewear%20Winter%202007%20%20Anja%20Rubik%20by%20Karl%20Lagerfeld.jpg
      • http://www.mediabistro.com/unbeige/original/(Swan).jpg

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    Chanel

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