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PRSSA 041011
PRSSA 041011
PRSSA 041011
PRSSA 041011
PRSSA 041011
PRSSA 041011
PRSSA 041011
PRSSA 041011
PRSSA 041011
PRSSA 041011
PRSSA 041011
PRSSA 041011
PRSSA 041011
PRSSA 041011
PRSSA 041011
PRSSA 041011
PRSSA 041011
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PRSSA 041011
PRSSA 041011
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PRSSA 041011
PRSSA 041011
PRSSA 041011
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PRSSA 041011

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Keynote speech to PRSSA Regional at University of Nebraska at Omaha on April 10, 2011. Presenter: Tim McMahoin

Keynote speech to PRSSA Regional at University of Nebraska at Omaha on April 10, 2011. Presenter: Tim McMahoin

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Transcript

  • 1.
  • 2. Keynote
    Tim McMahon PhD
    tim@mm-mkt.com
    http://mm-mkt.com
    http://wearepr.org
    tmacphd
  • 3. PR
    Leadership
    Branding
    Crisis Communication
    Career
    Social Media
  • 4. Leader and Leadership
    “ … an influence relationship among leaders and followers who intend real changes that reflect their mutual purposes.”
    Leadership for the 21st Century, Joseph Rost
  • 5. Leadership relies on followers
    Video Clip
    Narrated
  • 6. Leadership Lessons …
    Preparing to Lead is about me
    Creating Leadership is about we
    How do we recognize when leadership is happening?
  • 7. Leadership Lessons …
    For organizations, it is about:
    • Setting direction
    • 8. Obtaining commitment
    • 9. Facing adaptive challenge
    The Deep Blue Sea, Wilfred Drath
  • 10. Leadership Lessons …
    Leadership flows from meaning rather than meaning flowing from leadership!
    • Vigorously confront reality
    • 11. Expand individual and organizational knowledge
    • 12. Create safety for members taking bold, legitimate action
    Social Construction of Charismatic Leadership, Tim McMahon
  • 13. PR
    Relationship
    Social Media
    Making Sense of Our World
  • 14. Web 3.0 is about
    Search
    Saliency
    Two-Way
    Symmetric
    Communication
  • 15. New World New Rules
  • 16. Brand is shaped by …
    UGC
    (User Generated Content)
  • 17. Your presence matters
    It is the stuff of your personal brand
    Your values, beliefs, opinions, behavior, image, words, and deeds
    So, your web presence matters! Here’s mine:
  • 18. My LinkedIn Presence
  • 19. My Twitter Presence
  • 20. My FB Presence
  • 21. A Powerful Presence
    Number of followers?
  • 22. New York Times Magazine, 04/03/11
  • 23. The Currency: Attention
  • 24.
  • 25.
  • 26. Currency Trail
    Presence
    Attention
    Vote-getter
    Cash Generator
  • 27. PR
    Branding
    Sturdy when aligned
    Powerful when salient
    Subject to rules
  • 28. LeBron
  • 29. “Chalk Clap”
    Chalk Clap Video
  • 30. LeBron
    $135 million
  • 31. Brand is …
    Values
    Message
    Personality
    Icons
    United We Brand, Mike Moser
  • 32. THE DECISION
  • 33.
  • 34. Brand: LeBron
  • 35. Brand: LeBron
    NIKE VIDEO
  • 36. Brand: LeBron
    CLEVELAND MASH-UP VIDEO
  • 37. Brand LeBron
    JORDAN MASH-UP VIDEO
  • 38. Brand LeBron
    Recent polls rank him as one of the most disliked athletes in America!
  • 39. Metrics
    Reputation = Sum of Images =
    (performance and behavior) + communication
    Reputation Management, Doorley & Garcia
  • 40. Brand Measure
    Strong Brand occurs when …
    Values
    Message
    Personality
    Icons
    Internal
    Constituents
    External
    Constituents
    United We Brand, Mike Moser
  • 41. How do you manage?Example: Crisis Communication
    A crisis is an opportunity
    In Chinese, the two characters symbolizing crisis represent:
    danger / fear
    opportunity / desire
  • 42. 38
    DOMINO’S CONOVER NC VIDEO
  • 43. Cardinal RuleDeal with reality; keep desired outcome in sight
    R ≈ ix a
  • 44. Cardinal RuleDeal with reality; keep desired outcome in sight
    Tell it all
    Tell it fast
    Tell ‘em what you are doing about it
    Tell ‘em when it’s over
    Get back to work
  • 45. `
    DOM PRESIDENT REPLY VIDEO
  • 46. YOU
    Prepare to be a leader; aim for leadership
    Relationship endures; it’s built on trust
    The way is tried and true, but the tools are ever-changing so stay current
    Be YOU. People will love the real you and you will love living that life
  • 47. Thank You
    Tim McMahon PhD
    tim@mm-mkt.com
    http://mm-mkt.com
    http://wearepr.org
    tmacphd

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