No-Tie LaceSystemDesign Proposal CONFIDENTIAL DOCUMENT | Ryan McMahon | (971) 219-5555 | mcmahonrw@gmail.com | ryanmcmahon...
Needs Addressed•  Laces hard to tie when   under high tension•  Difficult to get correct   lace tension•  Cold hands make ...
System DescriptionLaces slide freelyin one directionand lock in groovewhen released  Left lace in                         ...
Usage•  Start day—loose laces for   increased comfort•  Top of run—tighten laces to   optimum riding tension (with   glove...
Component Design CONFIDENTIAL DOCUMENT | Ryan McMahon | (971) 219-5555 | mcmahonrw@gmail.com | ryanmcmahon.org
Component Design CONFIDENTIAL DOCUMENT | Ryan McMahon | (971) 219-5555 | mcmahonrw@gmail.com | ryanmcmahon.org
Robust Design•  Intuitive design•  Easy to use•  Laces pull in   opposing directions   in equal force to   minimize stress...
Intellectual Property•  Apply proven sailing   technology to apparel•  Unique design—different   from other patents  –  Si...
Competition•  Burton has 9 models with   patented cable and cleat system•  Salomon has cable cleat system•  Vans has cable...
Low Risk enhancement•  No impact on core sole and boot   construction or assembly•  Low cost component and assembly   cost...
Mfg & Assy Options•  Molded plastic component  –  Rivet to boot tongue  –  Sew to boot tongue  –  Glue to boot tongue•  Mo...
Estimates mfg & assy Costs•  Component costs  –  No Tie Lace Component (2x) ~ $0.50  –  Rivets (4x) ~ $0.04•  Labor time <...
Component ProductionPhase                          Method                    Volume          ~ Mold          Lead         ...
No-Tie Lace Summary•  Highly functional,   performance oriented   feature•  Highly differentiated•  Low cost, low risk CON...
Contact information          Ryan McMahon         (971) 219-5555      mcmahonrw@gmail.com        ryanmcmahon.org
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No tie lace-system

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No tie lace-system

  1. 1. No-Tie LaceSystemDesign Proposal CONFIDENTIAL DOCUMENT | Ryan McMahon | (971) 219-5555 | mcmahonrw@gmail.com | ryanmcmahon.org
  2. 2. Needs Addressed•  Laces hard to tie when under high tension•  Difficult to get correct lace tension•  Cold hands make tying even harder•  Frequent adjustment not practical with tied laces – especially when using double-knots CONFIDENTIAL DOCUMENT | Ryan McMahon | (971) 219-5555 | mcmahonrw@gmail.com | ryanmcmahon.org
  3. 3. System DescriptionLaces slide freelyin one directionand lock in groovewhen released Left lace in Right lace in bottom groove top groove CONFIDENTIAL DOCUMENT | Ryan McMahon | (971) 219-5555 | mcmahonrw@gmail.com | ryanmcmahon.org
  4. 4. Usage•  Start day—loose laces for increased comfort•  Top of run—tighten laces to optimum riding tension (with gloves on!)•  When needed—release laces and adjust tension•  Bottom of run—loosen laces for chair ride or hiking CONFIDENTIAL DOCUMENT | Ryan McMahon | (971) 219-5555 | mcmahonrw@gmail.com | ryanmcmahon.org
  5. 5. Component Design CONFIDENTIAL DOCUMENT | Ryan McMahon | (971) 219-5555 | mcmahonrw@gmail.com | ryanmcmahon.org
  6. 6. Component Design CONFIDENTIAL DOCUMENT | Ryan McMahon | (971) 219-5555 | mcmahonrw@gmail.com | ryanmcmahon.org
  7. 7. Robust Design•  Intuitive design•  Easy to use•  Laces pull in opposing directions in equal force to minimize stress placed on joint between component and boot tongue CONFIDENTIAL DOCUMENT | Ryan McMahon | (971) 219-5555 | mcmahonrw@gmail.com | ryanmcmahon.org
  8. 8. Intellectual Property•  Apply proven sailing technology to apparel•  Unique design—different from other patents –  Simple design, fewer parts –  Multiple mfg and assy options•  Related patents –  Lace system for footwear, Burton, #7392602 –  Locking system for elastic laces, #5029371 –  Lace fastening cleat and shoe, #5333398 –  Laced garment closure (not issued) CONFIDENTIAL DOCUMENT | Ryan McMahon | (971) 219-5555 | mcmahonrw@gmail.com | ryanmcmahon.org
  9. 9. Competition•  Burton has 9 models with patented cable and cleat system•  Salomon has cable cleat system•  Vans has cable cleat system•  K2 has ‘speedlace’ system CONFIDENTIAL DOCUMENT | Ryan McMahon | (971) 219-5555 | mcmahonrw@gmail.com | ryanmcmahon.org
  10. 10. Low Risk enhancement•  No impact on core sole and boot construction or assembly•  Low cost component and assembly costs•  Customer can still tie laces if preferred CONFIDENTIAL DOCUMENT | Ryan McMahon | (971) 219-5555 | mcmahonrw@gmail.com | ryanmcmahon.org
  11. 11. Mfg & Assy Options•  Molded plastic component –  Rivet to boot tongue –  Sew to boot tongue –  Glue to boot tongue•  Molded into boot tongue CONFIDENTIAL DOCUMENT | Ryan McMahon | (971) 219-5555 | mcmahonrw@gmail.com | ryanmcmahon.org
  12. 12. Estimates mfg & assy Costs•  Component costs –  No Tie Lace Component (2x) ~ $0.50 –  Rivets (4x) ~ $0.04•  Labor time < 60 sec•  Est. incremental costs <$1.00 (per pair of boots) CONFIDENTIAL DOCUMENT | Ryan McMahon | (971) 219-5555 | mcmahonrw@gmail.com | ryanmcmahon.org
  13. 13. Component ProductionPhase Method Volume ~ Mold Lead Cost Time Single cavity LatexPrototype 200 $1,000 2 wk mold and epoxy resin Single cavityLimited aluminum mold, ABS 10 K $10,000 8 wkProduction plastic 4 cavity tool steelProduction 1.0 M $50,000 16 wk mold, ABS plastic CONFIDENTIAL DOCUMENT | Ryan McMahon | (971) 219-5555 | mcmahonrw@gmail.com | ryanmcmahon.org
  14. 14. No-Tie Lace Summary•  Highly functional, performance oriented feature•  Highly differentiated•  Low cost, low risk CONFIDENTIAL DOCUMENT | Ryan McMahon | (971) 219-5555 | mcmahonrw@gmail.com | ryanmcmahon.org
  15. 15. Contact information Ryan McMahon (971) 219-5555 mcmahonrw@gmail.com ryanmcmahon.org

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