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Mobile Use in the Travel Industry
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Mobile Use in the Travel Industry

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  • 1. Mobile usage• TEAM Academy• YEAR SCHEDULE for Tourism - THEORETICAL PART - PROJECT ASSIGNMENT Or….. - RESEARCH PROJECT - GRADUATION• TRAVEL DESIGN LAB• SOFT SKILLS• FORMAL FRIDAYS• LANGUAGE AGREEMENTS• MAXIMUM NUMBER OF STUDENTS T.I.
  • 2. AcademyforTourism
  • 3. Who am I?
  • 4. Like may is this room, I ama digital immigrant. My twoyoung children, on theother hand, will be digitalnatives.They will never know aworld without ubiquitousinternet.We may never become truedigital natives, but we canand must begin toassimilate to their cultureand way of thinking Marco van Leeuwen, Ibiza, 2012
  • 5. Via mobile to ‘SoLoMo’ ‘Changing of ‘device’• Rise of mobile internet• Rise ‘location basedservices’• Shift from Web to App• There’s a app for that!
  • 6. SoLoMo
  • 7. Tablet - iPad‘The rise of the tablets’ – iPad
  • 8. Location?LBS – Foursquare, Gowalla, Loopt, Places
  • 9. Location?LBS – measuring happiness on Foursquare
  • 10. New communication models appear
  • 11. Entertainment and Media Outlook for the Netherlands 2012-2016
  • 12. Entertainment and Media Outlook for the Netherlands 2012-2016‘ by PWC
  • 13. Media platforms in the Travel Industry • Biggest airline • 700 airplanes • Is communica- ting via different media platforms with its customers
  • 14. Multi media campain of DMC - Tourism Queensland
  • 15. Multi media campain of DMC - Tourism Queensland 6 monts long 35.000 candidates Salary of € 10.000 per month Objective: create worldwideawareness for Great Barrier Reef Job description: Creating video’s & photos and sharing this via blog, twitter, Facebook and speaking to journalists!
  • 16. Multi media campain of DMC - Tourism Queensland
  • 17. The future is something we do The future is notsomething that just happens to us. Thanks for your attention!