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Sales Incentive Program For Distributor Networks
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Sales Incentive Program For Distributor Networks

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For Companies That Don't Directly Sell Their Products to the Consumer. …

For Companies That Don't Directly Sell Their Products to the Consumer.

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LinkedIn- http://ca.linkedin.com/pub/mcloughlin-promotions/25/764/854

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  • 1. Sales Incentive Program Solutions for Distribution Networks
  • 2. •Enhance your relationship with your distribution network •Enhance your relationship with your customer! •Measure ROI
  • 3. It’s a customizable white-label solution using promotional products to connect with your customer to drive an action or service through your distribution network. Product/Service Sold at Place of Business Consumers Buys Product/Service Consumer Receives Strategical Promotional Product as Thank You
  • 4. At Issue: The Wurth Case •Supplier of over 50,000 automotive parts •Products considered to be commodities by the consumer •Incredibly diversified company that needed a completely customized marketing plan •Wurth challenged McLoughlin to find promotional marketing solutions that would encourage their dealers to act in three distinct ways: 1) To increase the percentage of purchases 2) To increase buyer loyalty 3) To promote larger volume of purchase
  • 5. The Incentive Program Design: The Wurth Case • 12 month marketing calendar created with Wurth’s goals and objectives for the upcoming year • One by one, promotional products reflecting the divisions and product lines were selected • Demographics, Psychographics, Market Trends, What’s Hot, and What’s Not were all variables taken into consideration • Wurth now features a new product/service on a monthly basis for all their blended categories and features an additional new promotional product as a thank you for continued and constantly growing business • The end result is targeted sales growth with measurable results
  • 6. •100,000 Promotional Products Available •Diversified Custom Promotional Product Strategy • Online Marketing Options for further ROI using QR/EZ/2D Barcodes