Promotional Products Industry Report

Promotional Products Industry Report
Yes, it really works!

Question 1
Why should I put my logo on a t-shirt or a pen? Nobody remembers the name of those companies anyway.

Because end-users do Remember!
In a study conducted by the Advertising Specialty Institute, on average 82%of end-users remember the brands on the items they received!

Source: Advertising Specialty Institute 2009

Question 2
I know people will toss this stuff out after receiving them.
Isn’t this a waste of money?

Products are normally kept for 7 months!
The typical promotional product is kept for 7 months. Bags and wearable items are usually kept for longer than 1 year.

Question 3
Why should I use promotional products when traditional marketing channels are so much more efficient in delivery?

Because it saves you $$$!
In terms of cost per impression, promotional products are much more cost effective than traditional marketing channels

Source: Advertising Specialty Institute & The Nielsen Company 2009

Question 4
Do promotional products really change people’s perception of my business?

On average, 39% of them will like you more!
Bags, Shirts and Caps will get you the most amount of increased favorability from your customers!

Question 5
Great, now they think highly of me. But how does that translate into actual dollar value?

Because ads on promotional products spread FAST!
More than 50% of consumers will do business with the advertiser after receiving the promotional product

Question 6
How can I ensure maximum exposure of my promotional item?

Give them a good place to keep it!
Majority of customers keep promotional items for usage at home. A total of 84% keeps them either at home or in the office. So, plan for something that is versatile between the two locations.

Question 7
I do not want to do what everyone else is doing, How can my promotional item stand out?

Be Extra-Ordinary!
The following study displays the percentage of consumers who already possess promotional item(s) in certain categories. If you want to stand out, try and distribute something unique in shape, design, size, etc.

Question 8
What can I do to prevent the promotional items I distribute from the dumpster?

Give them a good reason to keep it!
Most people keep their gifts because it’s useful. So try to maximize the utility customers will receive from your gift.

Question 9
I need as much publicity as possible, what should I give away as a promotional item?

Try something that your customers will LOVE and can offer you high exposure
Based on research, bags(lunch bags, totes, backpacks, etc.) deliver the best results.
However, do consider your audience, the quantity you’d like to distribute and your budget.

Etcetera…
Conduct background research on your target audience before deciding on a promotional product
Understand your needs, marketing goals and constraints
Avoid making a decision simply because it worked for Bob
Have a way to track your results so you know what works and what doesn’t for future reference. We can help you with that--just ask!

Need our help with your next step in marketing?
Give us a call at:
1.888.276.1655
Or send an email to:
Wendy@mclprol.com
Go Get’em Tiger!

Promotional Products Industry Report

by McLoughlin Promotions on Aug 09, 2010

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Promotional Products Industry Report — Presentation Transcript