McLoughlin: Executing Your Promotional Product Marketing Strategy


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McLoughlin: Executing Your Promotional Product Marketing Strategy

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McLoughlin: Executing Your Promotional Product Marketing Strategy

  1. 1. EXECUTING YOUR PROMOTIONAL MARKETING STRATEGY<br />Presented by McLoughlin <br />
  2. 2. Overview<br />At McLoughlin, we look at corporate branded merchandise as anopportunity to garner the attention your brand deserves.<br />Our approach focuses on the goal first, not the product. <br />We bring the components of a successful branded campaign together to create attention, reaction and retention. <br />Through this process, we are able to provide a promotion that delivers your message and brand while creating return.<br />
  3. 3. Overview<br />WHAT WE DO<br />Effective promotional marketing product design to fit your campaign goals. What we don't do is slap logos on pens at the last minute.<br />WHO WE ARE<br />For the last 22 years, we have helped our clients get the most from their marketing efforts with our experience, expertise and creativity.<br />WHY MCLOUGHLIN<br />Are you looking for a trusted partner who will handle the details, guide you through the process and understand your marketing goals? Stop Looking.<br />
  4. 4. Overview<br />The following presentation shows how McLoughlin is able to create a targeted client or dealer promotion that drives sales in your company.<br />These promotions are an ongoing way to ensure your company and brand are the leader in your clients eyes<br />Our clients have seen large increases in revenue as a direct result of these programs and enjoy a totally outsourced and managed solution.<br />
  5. 5. Objectives<br />(1) SALES<br /> - Increase client purchases by percentages<br /> - Increased buyer loyalty<br /> - Larger volume purchases<br />(2) BRAND<br /> - Enhance perception<br /> - Create recognition<br /> - Loyalty<br /> - Enhance relationships<br /> - Create brand ambassadors<br /> - Valued partnerships<br />
  6. 6. Promotional <br />Marketing Strategy<br />IDENTIFY<br /><ul><li>Specific goals for different client levels
  7. 7. Production goal for promotion period completed
  8. 8. Education to sales reps of system and advantages</li></ul>CREATE<br /><ul><li> 1 year marketing calendar with goals and objectives driving direction
  9. 9. Tiered structure (ex. Higher volume, percentage growth)
  10. 10. Client targeted marketing collateral and send one month in advance of promotion (newsletter opportunity)</li></ul>SELECT<br /><ul><li> A theme and goal promotion period
  11. 11. Product (based on theme and goal) and/or custom products created</li></li></ul><li>Fulfillment & <br />Distribution<br />McLoughlin can handle all aspects of the project - right through to delivery.<br />FULFILLMENT<br /><ul><li> McLoughlin will take the recipient information and properly fulfill the promotional product and drop ship to the individual
  12. 12. Fulfillment within one week of the data arriving from Nu-Line after the promotion period has closed</li></ul>DISTRIBUTION<br /><ul><li> Client sends report to McLoughlin detailing recipient shipping details and level (if doing a tiered system)
  13. 13. Tracking reports sent </li></ul>.<br />
  14. 14. Value of <br />Strategy & Planning<br />12 month view on marketing goals<br />Targeted promotion based directly on those goals<br />Ability to see sales return and growth<br />Custom created product specific to the demographic<br />Longer lead time allows for import of product resulting in cost savings<br />.<br />
  15. 15. Execution<br />PHASE 1<br />Understanding client goals for calendar year<br />Product Knowledge session <br />Review Demographic of target<br />Review distribution chain<br />Budget review for monthly spend<br />Identify client sales qualification targets and process<br />Outline client targeted Marketing collateral strategy<br />
  16. 16. Execution<br />PHASE 2<br />Create 12 month Marketing calendar<br />Product suggestion sent<br />Fulfillment and distribution model outlined<br />Marketing collateral template and content suggestions<br />
  17. 17. Execution<br />PHASE 3<br />Finalized marketing collateral template and content<br />Promotional Products chosen and confirmed<br />Tiered level system and client qualification levels confirmed<br />Client Sales rep education- ensures everyone is on board<br />.<br />
  18. 18. Execution<br />PHASE 4<br />1st promotion begins<br />Product goes into production<br />Marketing collateral goes out (1-2 months in advance)<br />Fulfillment and distribution chain at the ready<br />Client provides McLoughlin with sales qualifying report<br />Product arrives, and is shipped <br />.<br />
  19. 19. Example of qualifying report<br />
  20. 20. Product Examples<br />.<br />
  21. 21. Travel Mug<br />.<br />
  22. 22. Custom Headwear<br />.<br />
  23. 23. L.E.D Lantern<br />.<br />
  24. 24. Zippo Lighter<br />.<br />
  25. 25. Mini Foosball Table<br />.<br />
  26. 26. Utility Knife<br />.<br />
  27. 27. Pen with Helmet Holder<br />.<br />
  28. 28. Poker Set-Logo on every Chip<br />.<br />
  29. 29. Computer Mouse- Car was custom created<br />.<br />
  30. 30. Custom Note pads and Pens<br />.<br />
  31. 31. Custom Clothing<br />.<br />
  32. 32. Cooler Bag<br />.<br />
  33. 33. Brand Continuity<br />.<br />
  34. 34. Thank you<br />Your McLoughlin Team<br />Dave McLoughlin Stephanie Staruck<br /><br />905.238.8973 x221 905.238.8973 x260<br />