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Promoting Your
Programs on the Web
More Than Just Calendar Entries

Matthew Clobridge
Library Webmaster
@mclobridge
Matthew Clobridge
Library Webmaster
@mclobridge
Matthew Clobridge
Library Webmaster
@mclobridge
Web Marketing Strategies
●
●
●
●

Blog or news post
Custom page on your website
Custom section of your website
Complete, s...
Which Should You Choose?
●
●
●
●
●

Size of program
Importance to organization
Multi-day program or series
Amount of infor...
Blog or News Post

Matthew Clobridge
Library Webmaster
@mclobridge
Matthew Clobridge
Library Webmaster
@mclobridge
Matthew Clobridge
Library Webmaster
@mclobridge
Matthew Clobridge
Library Webmaster
@mclobridge
Custom Page

Matthew Clobridge
Library Webmaster
@mclobridge
Matthew Clobridge
Library Webmaster
@mclobridge
Matthew Clobridge
Library Webmaster
@mclobridge
Matthew Clobridge
Library Webmaster
@mclobridge
Custom Section

Matthew Clobridge
Library Webmaster
@mclobridge
Matthew Clobridge
Library Webmaster
@mclobridge
Matthew Clobridge
Library Webmaster
@mclobridge
Complete Website

Matthew Clobridge
Library Webmaster
@mclobridge
Matthew Clobridge
Library Webmaster
@mclobridge
Matthew Clobridge
Library Webmaster
@mclobridge
Matthew Clobridge
Library Webmaster
@mclobridge
Considerations
● Web hosting
● Domain Name
● Basic HTML site or Content Management
System
● Staff time
Matthew Clobridge
L...
How to drive users to your content
● Slides/banners on your home page
● Social media
○

Consider “boosting” Facebook post
...
Links to Pages Shown

•
•
•

Blog
o

http://durhamcountylibrary.org/category/blog

Custom Pages
o

http://durhamcountylibr...
Links to Pages Shown
Complete Websites
o http://durhamcomicsproject.org
o http://lovemydcl.org
o http://firstlibraryinspac...
Matthew Clobridge
mclobridge@dconc.gov
@mclobridge
+Matthew Clobridge

Matthew Clobridge
Library Webmaster
@mclobridge
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Promoting Your Programs on the Web: More Than Just Calendar Entries (NCLA 2013)

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Your major programs deserve more than a simple calendar entry. Why not showcase them with their own space on the web? Options include a simple program page on your website, a custom section for the program on your site, and a full, separate program website complete with its own URL. We’ll share Durham County Library’s experiences, successes, and lessons-learned with these different methods. While this won’t be an overly technical discussion, we will examine some platforms available for easily creating a program website. Most options won’t cost you a cent and don’t take that long to set up.

Published in: Marketing, Education, Technology
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Transcript of "Promoting Your Programs on the Web: More Than Just Calendar Entries (NCLA 2013)"

  1. 1. Promoting Your Programs on the Web More Than Just Calendar Entries Matthew Clobridge Library Webmaster @mclobridge
  2. 2. Matthew Clobridge Library Webmaster @mclobridge
  3. 3. Matthew Clobridge Library Webmaster @mclobridge
  4. 4. Web Marketing Strategies ● ● ● ● Blog or news post Custom page on your website Custom section of your website Complete, stand-alone website with custom URL Matthew Clobridge Library Webmaster @mclobridge
  5. 5. Which Should You Choose? ● ● ● ● ● Size of program Importance to organization Multi-day program or series Amount of information to convey Staff resources Matthew Clobridge Library Webmaster @mclobridge
  6. 6. Blog or News Post Matthew Clobridge Library Webmaster @mclobridge
  7. 7. Matthew Clobridge Library Webmaster @mclobridge
  8. 8. Matthew Clobridge Library Webmaster @mclobridge
  9. 9. Matthew Clobridge Library Webmaster @mclobridge
  10. 10. Custom Page Matthew Clobridge Library Webmaster @mclobridge
  11. 11. Matthew Clobridge Library Webmaster @mclobridge
  12. 12. Matthew Clobridge Library Webmaster @mclobridge
  13. 13. Matthew Clobridge Library Webmaster @mclobridge
  14. 14. Custom Section Matthew Clobridge Library Webmaster @mclobridge
  15. 15. Matthew Clobridge Library Webmaster @mclobridge
  16. 16. Matthew Clobridge Library Webmaster @mclobridge
  17. 17. Complete Website Matthew Clobridge Library Webmaster @mclobridge
  18. 18. Matthew Clobridge Library Webmaster @mclobridge
  19. 19. Matthew Clobridge Library Webmaster @mclobridge
  20. 20. Matthew Clobridge Library Webmaster @mclobridge
  21. 21. Considerations ● Web hosting ● Domain Name ● Basic HTML site or Content Management System ● Staff time Matthew Clobridge Library Webmaster @mclobridge
  22. 22. How to drive users to your content ● Slides/banners on your home page ● Social media ○ Consider “boosting” Facebook post ● Printed materials Matthew Clobridge Library Webmaster @mclobridge
  23. 23. Links to Pages Shown • • • Blog o http://durhamcountylibrary.org/category/blog Custom Pages o http://durhamcountylibrary.com/blanco Custom Sections o http://durhamcountylibrary.org/summerreading Matthew Clobridge Library Webmaster @mclobridge
  24. 24. Links to Pages Shown Complete Websites o http://durhamcomicsproject.org o http://lovemydcl.org o http://firstlibraryinspace.org Matthew Clobridge Library Webmaster @mclobridge
  25. 25. Matthew Clobridge mclobridge@dconc.gov @mclobridge +Matthew Clobridge Matthew Clobridge Library Webmaster @mclobridge
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