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Rhetorical appeals presentation
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  • 2. Outcomes     Speaker   At the end of this mini lesson, you will: -Have a better understanding of the rhetorical situation (look at the image to yourAudience     left). Subject     -Consider audience, speaker, and context in writing, electronic, and visual communication. -Understand the 3 rhetorical appeals.
  • 3. The author or The  Author/Speaker   speaker can be you! What are some of the different ways you author/ write communications? Think about your everyday lives. Academic papers/essays Email (personal and professional) The author, Text messagingthough, could beanyone creating a communication Resume/Job Correspondence Blogs     Twitter/Facebook     Letters
  • 4. The  Audience  and  Subject        The receiver of the communication.  What you write, how you write it, the words you use, etc. should all depend on who your audience is and what is the purpose or context for which you are writing. Speaker   Audience     Subject    
  • 5. Case  Scenario:     Meet our author, Jason- he missed class today and must email his instructor. The subject is Jason’s email to his professor. Here is his email: OMG  ur  not  gonna  believe   it!!!  I’ve  been  sick  &  need   the  homework  4  class.  TTYL        Meet our audience, Mr. Smith. He will provide Jason with the homework, but he wants Jason to rewrite the email.
  • 6. Rhetorical  Appeals    There are 3 primary persuasion appeals to incorporate into your writing: Logos = logic Pathos = sympathy Ethos = credibility
  • 7. 6  5   •  Logos means logic and is achieved through4   facts, data, statistics.3   •  When you read an article and the author is citing a particular data, fact, graph, etc, that2   author or speak is appealing to the logic and1   rationality of the speaker.0   Can you think of specific examples of logos from the media ?
  • 8. •  Pathos means sympathy/empathy.•  Pathos is achieved through real-life stories and events that are emotionally compelling for the audience.•  For example, when a politician is discussing the economy and relates a real-life story of a single, unemployed mother of three struggling to get by, the politician is appealing to pathos.
  • 9. •  Ethos means credibility.•  Ethos is an appeal to the credibility of the speaker.•  For example, when you watch a commercial about a medication and a doctor is endorsing the medication, that can be considered an appeal to ethos.•  Can you think of additional examples?