Rhetorical appeals presentation
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Rhetorical appeals presentation Rhetorical appeals presentation Presentation Transcript

  • USING THE RHETORICAL TRIANGLE TO COMMUNICATE ELECTRONICALLY
  • Outcomes Speaker At t he e nd of t hi s mi n i l e s s o n , y o u wi l l : -H a v e a b e t t e r u n d e r s t a n d i n g o f t h eAudience Subject r h e t o r i c a l s i t u a t i o n (l o o k a t t h e i m a g e t o y o u r l e f t ). -C o n s i d e r a u d i e n c e , s p e a k e r , a n d c o n t e x t i n wr i t i n g , e l e c t r o n i c , a n d v i s u a l c o mmu n i c a t i o n . -U n d e r s t a n d t h e 3 r h e t o r i c a l a p p e a l s .
  • The The Author/Speaker a ut hor or s pe a k e r Wh a t a r e s o m e o f t h e c a n be d i f f e r e n t wa y s y o u y ou! a u t h o r /w r i t e c o mmu n i c a t i o n s ? T h i n k a b o u t y o u A c e v e rmy d a y r a d e i c v e s . l i p a p e r s /e s s a y s E m a i l (p e r s o n a l a n d p r o f e s s i o n a l ) The Te x ta ut hor , t me s s a g i n gh ough, c o ul d be R e s u m e /J o b a ny one Co r r e s p o n d e n c ec r e a t i n g Bl o g s ac o mmu n i c T w i t t e r /F a c a t i on e b o o k L e t t e r s
  • The Audience and Subject Th e r e c e i v e r o f t h e c o mmu n i c a t i o n . Wh a t y o u wr i t e , h o w y o u wr i t e i t , t h e wo r d s y o u u s e , e t c . s h o u l d a l l d e p e n d o n wh o y o u r a u d i e n c e i s a n d w h a tSpeaker t h e i s p u r p o s e o r c o n t e x t f o r wh i c h y o u a r e wr i t i n g . Audience Subject
  • Case Scenario: Me e t o u r a u t h o r , J a s o n -h e m i s s e d c l a s s t o d a y a n d mu s t e ma i l h i s iT n s t sr uu bc j t eo cr t . h e i s J a s o n ’s e ma i l t o h i s p r o f e s s o r . He r e i s h i s e ma i l : OMG ur not gonna believe it!!! I’ve been sick & need the e e t o u class. M homework 4 r a u d i eTTYL  , M r . n c e S mi t h . H e wi l l p r o v i d e J a s o n wi t h t h e h o me w o r k , b u
  • Rhetorical Appeals Th e r e a r e 3 p r i ma r yp e r s u a s i o n a p p e a l s t oi n c o r p o r a t e i n t o y o u r wr i t i n g : L o g o s = l o g i c Pa t h o s = s y mp a t h y Et h o s =
  • 65 • L o g o s me a n s l o g i c a n d4 i s a c h i e v e d t h r o u g h f a c t s , d a t a , s t a t i s t i c s3 .2 • Wh e n y o u r e a d a n1 a r t i c l e a n d t h e a u t h o r0 i s c i t i n g a p a r t i c u l a r d a t a , f a c t , g r a p h , e t c , t h a t a u t h o r o r s p e a k i s a p p e a l i n g t o t h e l o g i c a n d r a t i o n a l i t y o f t h e s p e a k e r . Ca n y o u t h i n k o f s p e c i f i c e x a mp l e s o f l o g o s f r o m t h e me d i a ?
  • • P a t h o s me a n s s y m p a t h y /e m p a t h y .• Pa t h o s i s a c h i e v e d t h r o u g h r e a l -l i f e s t o r i e s a n d e v e n t s t h a t a r e e mo t i o n a l l y c o mp e l l i n g f o r t h e a u d i e n c e .• F o r e x a mp l e , w h e n a p o l i t i c i a n i s d i s c u s s i n g t h e e c o n o my a n d r e l a t e s a r e a l -l i f e s t o r y o f a s i n g l e , u n e mp l o y e d mo t h e r o f t h r e e s t r u g g l i n g t o g e t b y , t h e p o l i t i c i a n
  • • Et h o s me a n s c r e d i b i l i t y .• Et h o s i s a n a p p e a l t o t h e c r e d i b i l i t y o f t h e s p e a k e r .• Fo r e x a mp l e , w h e n y o u wa t c h a c o mme r c i a l a b o u t a me d i c a t i o n a n d a d o c t o r i s e n d o r s i n g t h e me d i c a t i o n , t h a t c a n b e c o n s i d e r e d a n a p p e a l t o e t h o s .• Ca n y o u t h i n k o f a d d i t i o n a l e x a mp l e s ?