Cloud Computing Presentation2010
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Cloud Computing Presentation2010

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short presentation on cloud computing for smbs

short presentation on cloud computing for smbs

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  • Copyright 2010, Cargill Consulting www.cargillconsulting.net
  • Intro, Projects, NFC, Lexies Apply large business solutions to small businesses Copyright 2010, Cargill Consulting www.cargillconsulting.net
  • Facebook, Linked in Brief explanation Copyright 2010, Cargill Consulting www.cargillconsulting.net
  • The key to successful Software as a Service implementation is; knowing business goals before shopping for software.   Patrick Non-profits   Copyright 2010, Cargill Consulting www.cargillconsulting.net
  • Copyright 2010, Cargill Consulting www.cargillconsulting.net
  • Questions to ask: Does the functionality match our business needs? List your minimum business requirements Does the application integrate with existing systems? Will there be additional costs to integrate? Who will manage the integration, the supplier or client? Does the supplier offer training or support for integration? Can we easily and automatically schedule backups when and wherever needed? Does our organization retain full and complete ownership of our data? Does the application share information between users and components, i.e., is calendar information shared with staff scheduling information. Does this flow of information fit your business organization model? Is it scalable? Will it grow with the organization? Forecast your needs out 5, 10 and 15 years. Is the company financially viable?   Copyright 2010, Cargill Consulting www.cargillconsulting.net
  • How many of you have websites? Email marketing? Social Marketing? Facebook? Twitter? Google Accounts?   The most recent incarnation of Marketing as a Service is the compilation of several processes and applications into one dashboard. The Marketing Software may also integrate with third parties such as Salesforce, Facebook, Google and Twitter. There are several suppliers in this category with varying service and pricing levels. What this means for you, is that rather than cobbling together a set of software, servers and tools to manage your marketing and sales function, all the tools will be assembled in one place. This economy of suppliers, coupled with an economy of scale afforded the suppliers is a win/win situation.   Cost savings, cost avoidance and increased revenue can be obtained with SaaS.   The software is built by a supplier, there are no software development costs There are no capital IT expenditures for Servers and infrastructure There costs are typically scalable, by user, by data, or by web traffic. A buyer can start at the lowest price point Training is often included Support is often included – negating the need for paying a developer hourly Cost avoidance includes Server maintenance – no server admin Software upgrade costs The supplier will add features as the market demands   Copyright 2010, Cargill Consulting www.cargillconsulting.net
  • Advantages that are made for small business are:   Low start up cost No server maintenance By leveraging many clients, the software is best in class Support Training Available online, from any location. The supplier is responsible for server maintenance The supplier should be more current and knowledgeable about There should be a level of customization allowed, such as branding and integration Full suite of products Constant price – ease of accounting   Copyright 2010, Cargill Consulting www.cargillconsulting.net
  • Drawbacks   Must be online. New business processes must be developed – this is easier in small businesses The quality of the supplier support and product may vary You will develop a reliance on that supplier – or a partnership depending on how you leverage the relationship. Not scalable Security Copyright 2010, Cargill Consulting www.cargillconsulting.net
  • Copyright 2010, Cargill Consulting www.cargillconsulting.net
  • Copyright 2010, Cargill Consulting www.cargillconsulting.net
  • Copyright 2010, Cargill Consulting www.cargillconsulting.net

Cloud Computing Presentation2010 Cloud Computing Presentation2010 Presentation Transcript

  • Floating on Cloud 9 by Cynthia Cargill, 2010 How cloud computing can grow your business by utilizing “Marketing as a Service (MaaS)”
  • Presenter
    • Cynthia Cargill
    • Bridging technology and communication
    • www.cargillconsulting.net
    • [email_address]
    copyright 2010, Cargill Consulting
  • Definitions
    • Cloud Computing
    • Software as a Service (SaaS)
    • Marketing as a Service (MaaS)
    • Software as a Service is software hosted within a cloud environment and to users online, accessed via a browser.
    copyright 2010, Cargill Consulting
  • Decision Making
    • Every action must have a reaction.
    copyright 2010, Cargill Consulting
  • Categories of SaaS
    • Communication
    • IT infrastructure and management
    • Ecommerce
    • Document Management/ intranet
    • Backup
    • Productivity
    • Accounting
    • Marketing, Sales and CRM
    copyright 2010, Cargill Consulting
  • Marketing as a Software
    • Recently business are combining and integrating suites of related services
      • Website hosting and content management system
      • Email marketing
      • Analytics
      • PPC (Pay Per Click) advertising
      • Facebook
      • Twitter
    copyright 2010, Cargill Consulting
  • Savings
    • No software development or purchase costs
    • There are no capital IT expenditures
    • There costs are typically scalable
    • Training is included
    • Support is included
    • Cost avoidance includes
      • No server administration
      • No software upgrade costs
      • Features added by the supplier as the market evolves
      • Liability is shared with the supplier
    copyright 2010, Cargill Consulting
  • Advantages
    • Low start up cost
    • No server maintenance
    • By leveraging many clients, the software is best in class
    • Support
    • Training
    • Available online .
    • Supplier knowledge
    • Some customization
    • Constant price
    copyright 2010, Cargill Consulting
  • Potential Drawbacks
    • Must be online.
    • New business processes must be developed – this is easier in small businesses
    • The quality of the supplier support and product may vary
    • You will develop a reliance on that supplier – or a partnership depending on how you leverage the relationship.
    • Not scalable
    copyright 2010, Cargill Consulting
  • Take Away
    • Determine a desired outcome before any new software or marketing expense is incurred
    • Research products
    • Develop a plan – even if it is only “I will send an email to my existing customers for each monthly special and review the web and sales reports monthly.”
    • Measure the results from your program
    • Adjust your program and start over
    copyright 2010, Cargill Consulting
  • Resources
    • Directory of SaaS providers - http://www.saasdir.com/
    • Cloud Computing overview - http://en.wikipedia.org/wiki/Cloud_computing
    • More than you want to know - http://www.ebizq.net/blogs/cloudtalk/2010/04/blurring_the_cloud_-_why_saas.php
    copyright 2010, Cargill Consulting
  • Contact
    • Cynthia Cargill
    • [email_address]
    • 978-994-0608
    • www.cargillconsulting.net
    copyright 2010, Cargill Consulting