Social Media

CiCi Li – Social Media Expert
www.meiyicicili.com
Traditional Media
•   1850s – Newspaper, radio, TV
•   1960s – Phone, mail, catalog
•   1990s – Internet
•   2000s – Web 2...
What is Social Media?
• It’s media by people –consumer driven
• It’s cross functional – marketing,
  advertising, sales, c...
Why Social Media?
•    Consumers interact with 5000+ brand
     messages every day
•    65% of consumers feel bombarded by...
Why Social Media?
• It’s cost effective
• Build meaningful connections
• Provide consumer engagement through
  conversatio...
How?
•   Know your audiences
•   Define objective
•   Set strategies
•   Develop and implement plans
•   Track your success
Where?
•   Blog
•   Facebook.com
•   Twitter.com
•   Digg.com:
•   YouTube.com
•   Hulu.com
•   Flickr.com
•   Ning.com
• ...
I Can Help….
•   Develop social media strategies
•   Develop and execute social media plans
•   Build web presences
•   En...
Thank You

CiCi Li – Social Media Expert
www.meiyicicili.com
CiCi@meiyicicili.com
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Social Media

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What is social media?

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Social Media

  1. 1. Social Media CiCi Li – Social Media Expert www.meiyicicili.com
  2. 2. Traditional Media • 1850s – Newspaper, radio, TV • 1960s – Phone, mail, catalog • 1990s – Internet • 2000s – Web 2.0, social media
  3. 3. What is Social Media? • It’s media by people –consumer driven • It’s cross functional – marketing, advertising, sales, customer service, PR, employee and client communication
  4. 4. Why Social Media? • Consumers interact with 5000+ brand messages every day • 65% of consumers feel bombarded by advertising • 93% of consumers expect brands to engage with them online • 89% say will be loyal to brands that do so • Traditional media is downed by 90% per year • Social media traffic is growing at 10% every month (Sources: Big Fuel, consumer engagement agency)
  5. 5. Why Social Media? • It’s cost effective • Build meaningful connections • Provide consumer engagement through conversations – asking, listening, solving • Provide relevant, targeted, informative, and interesting contents to consumers
  6. 6. How? • Know your audiences • Define objective • Set strategies • Develop and implement plans • Track your success
  7. 7. Where? • Blog • Facebook.com • Twitter.com • Digg.com: • YouTube.com • Hulu.com • Flickr.com • Ning.com • LinkIn.com
  8. 8. I Can Help…. • Develop social media strategies • Develop and execute social media plans • Build web presences • Engage with consumers • Train and consult social media knowledge • Increase revenue and growth
  9. 9. Thank You CiCi Li – Social Media Expert www.meiyicicili.com CiCi@meiyicicili.com

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