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Principal Blogs as Community-Building Tools
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Principal Blogs as Community-Building Tools

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2007 TIES Coordinator Conference, Dr. Scott McLeod, CASTLE, University of Minnesota

2007 TIES Coordinator Conference, Dr. Scott McLeod, CASTLE, University of Minnesota

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  • 1. The Blogging Administrator Scott McLeod, J.D., Ph.D. TIES Coordinator Conference 2007
  • 2. Get this presentation!
    • www.scottmcleod.net/ tiescoordinators
  • 3. CASTLE
    • Nation’s only university center dedicated to K-12 technology leadership issues
    • 15 credits of graduate coursework
    • Postsecondary Partnership Program
    • Lots of resources for K-12 leaders
      • Principal Blogging Project
      • School Data Tutorials and other DDDM resources
      • Principals Technology Leadership Assessment
      • and more!
  • 4. My principal blogs
    • Yes
    • No
  • 5. A teacher in my school blogs
    • Yes
    • No
  • 6. I blog
    • Yes
    • No
  • 7. Students
    • Why might teachers have students blog?
      • To share information about topic of study
      • Answering questions
      • Creative writing (instead of journals)
      • Asking questions
      • Sharing resources / web sites
      • Cooperative learning projects
  • 8. Teachers
    • Why might teachers blog?
      • Sharing resources with students
        • e.g., for assignment
      • Facilitate mentor / mentee relationships
      • Communicating with parents
      • Reflecting on how day went
      • Venting
      • Sharing good projects with other teachers
      • Building professional community
  • 9. Administrators
    • What are some benefits a principal might derive from blogging?
      • Communication with staff
      • Shortening faculty meetings
      • Communicating with parents
      • Communicating with prospective parents
      • Modeling use of technology
      • Marketing tool
      • More timely than newsletter
  • 10. Why blog as an administrator?
    • Sharing news and events
    • Progress monitoring
    • Status alerts
    • Marketing
    • Public relations
    • Community building
  • 11. Why blog as an administrator?
    • Customer relations
    • Branding
    • Creating “customer evangelists”
    • Thought leadership
    • Advocacy
    • Replacing the school web site
  • 12. Principal Blogging Project
    • Few principals are blogging
    • 100 principal blogs in 100 days!
      • Free TypePad blog accounts
    • 84 principal blogs to date
    • 8 central office blogs too!
    • http://principalblogs.jot.com
  • 13. Examples
    • Dr. Jan Borelli, Principal, Westwood Elementary, Oklahoma City Public Schools
    • Dr. Nancy Flynn, Principal, Randolph Heights Elementary, St. Paul (MN) Public Schools
    • http://principalblogs.jot.com/WikiHome/tr0
  • 14. Thanks!
    • www.scottmcleod.net/contact