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Blogs, Twitter, YouTube, and More

by Scott McLeod

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Iowa PrAM - May 21, 2009. Scott McLeod, www.dangerouslyirrelevant.org

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http://twitter.com/iFanini/status/1524607033
http://twitter.com/MarsPhoenix/statuses/839088619 When ice was found on Mars, how did the news break? By the New York Times? No. By the TV news networks? No. A blog? Wrong again. The news broke that ice was discovered on Mars by the Twitter account of the Mars Phoenix Lander. The Mars Phoenix Lander was a NASA JPL (Jet Propulsion Laboratory) vessel designed to collect information on Mars, specifically whether or not it could support life or even if it has life on it now. The NASA JPL team sent out status updates as the Phoenix Lander, talking about what it found on the 4th planet from the sun. The response was overwhelming, with tens of thousands of followers and increased visibility for the Mars mission and Twitter. The Mars Phoenix Lander is truly the first to post status updates from another world. http://mashable.com/2009/04/10/extraordinary-twitter-updates/
http://twitter.com/HenryFordNews/status/1347899028 Already doctors use Twitter to ask for help and share information about procedures. At Henry Ford Hospital in Detroit, surgeons and residents twittered throughout a recent operation to remove a brain tumor from a 47-year-old man who has seizures. “ A portion of the skull is being removed to allow access to the dura, the lining of the brain,” an early tweet said. Medical residents and curious laymen following online asked the doctors what music they were listening to (Loreena McKennitt, a Celtic singer), whether the patient felt pain in the brain (no, just pressure) and how big the tumor was (the size of a golf ball). As is convention on Twitter, they tagged all their tweets with a keyword so anyone could search for the keyword and read the stream of posts. http://www.nytimes.com/2009/04/14/technology/internet/14twitter.html
http://twitter.com/HenryFordNews/status/1347903768 Already doctors use Twitter to ask for help and share information about procedures. At Henry Ford Hospital in Detroit, surgeons and residents twittered throughout a recent operation to remove a brain tumor from a 47-year-old man who has seizures. “ A portion of the skull is being removed to allow access to the dura, the lining of the brain,” an early tweet said. Medical residents and curious laymen following online asked the doctors what music they were listening to (Loreena McKennitt, a Celtic singer), whether the patient felt pain in the brain (no, just pressure) and how big the tumor was (the size of a golf ball). As is convention on Twitter, they tagged all their tweets with a keyword so anyone could search for the keyword and read the stream of posts. http://www.nytimes.com/2009/04/14/technology/internet/14twitter.html
http://twitter.com/HenryFordNews/status/1347905015 Already doctors use Twitter to ask for help and share information about procedures. At Henry Ford Hospital in Detroit, surgeons and residents twittered throughout a recent operation to remove a brain tumor from a 47-year-old man who has seizures. “ A portion of the skull is being removed to allow access to the dura, the lining of the brain,” an early tweet said. Medical residents and curious laymen following online asked the doctors what music they were listening to (Loreena McKennitt, a Celtic singer), whether the patient felt pain in the brain (no, just pressure) and how big the tumor was (the size of a golf ball). As is convention on Twitter, they tagged all their tweets with a keyword so anyone could search for the keyword and read the stream of posts. http://www.nytimes.com/2009/04/14/technology/internet/14twitter.html
http://twitter.com/HenryFordNews/status/1348314799 http://www.youtube.com/watch?v=sfQlMdu-gAQ Already doctors use Twitter to ask for help and share information about procedures. At Henry Ford Hospital in Detroit, surgeons and residents twittered throughout a recent operation to remove a brain tumor from a 47-year-old man who has seizures. “ A portion of the skull is being removed to allow access to the dura, the lining of the brain,” an early tweet said. Medical residents and curious laymen following online asked the doctors what music they were listening to (Loreena McKennitt, a Celtic singer), whether the patient felt pain in the brain (no, just pressure) and how big the tumor was (the size of a golf ball). As is convention on Twitter, they tagged all their tweets with a keyword so anyone could search for the keyword and read the stream of posts. http://www.nytimes.com/2009/04/14/technology/internet/14twitter.html
http://twitter.com/HenryFordNews/status/1348370105 Already doctors use Twitter to ask for help and share information about procedures. At Henry Ford Hospital in Detroit, surgeons and residents twittered throughout a recent operation to remove a brain tumor from a 47-year-old man who has seizures. “ A portion of the skull is being removed to allow access to the dura, the lining of the brain,” an early tweet said. Medical residents and curious laymen following online asked the doctors what music they were listening to (Loreena McKennitt, a Celtic singer), whether the patient felt pain in the brain (no, just pressure) and how big the tumor was (the size of a golf ball). As is convention on Twitter, they tagged all their tweets with a keyword so anyone could search for the keyword and read the stream of posts. http://www.nytimes.com/2009/04/14/technology/internet/14twitter.html
http://twitter.com/HenryFordNews/status/1348425536 Already doctors use Twitter to ask for help and share information about procedures. At Henry Ford Hospital in Detroit, surgeons and residents twittered throughout a recent operation to remove a brain tumor from a 47-year-old man who has seizures. “ A portion of the skull is being removed to allow access to the dura, the lining of the brain,” an early tweet said. Medical residents and curious laymen following online asked the doctors what music they were listening to (Loreena McKennitt, a Celtic singer), whether the patient felt pain in the brain (no, just pressure) and how big the tumor was (the size of a golf ball). As is convention on Twitter, they tagged all their tweets with a keyword so anyone could search for the keyword and read the stream of posts. http://www.nytimes.com/2009/04/14/technology/internet/14twitter.html
http://twitter.com/HenryFordNews/status/1348432289 Already doctors use Twitter to ask for help and share information about procedures. At Henry Ford Hospital in Detroit, surgeons and residents twittered throughout a recent operation to remove a brain tumor from a 47-year-old man who has seizures. “ A portion of the skull is being removed to allow access to the dura, the lining of the brain,” an early tweet said. Medical residents and curious laymen following online asked the doctors what music they were listening to (Loreena McKennitt, a Celtic singer), whether the patient felt pain in the brain (no, just pressure) and how big the tumor was (the size of a golf ball). As is convention on Twitter, they tagged all their tweets with a keyword so anyone could search for the keyword and read the stream of posts. http://www.nytimes.com/2009/04/14/technology/internet/14twitter.html
http://twitter.com/HenryFordNews/status/1348923793 Already doctors use Twitter to ask for help and share information about procedures. At Henry Ford Hospital in Detroit, surgeons and residents twittered throughout a recent operation to remove a brain tumor from a 47-year-old man who has seizures. “ A portion of the skull is being removed to allow access to the dura, the lining of the brain,” an early tweet said. Medical residents and curious laymen following online asked the doctors what music they were listening to (Loreena McKennitt, a Celtic singer), whether the patient felt pain in the brain (no, just pressure) and how big the tumor was (the size of a golf ball). As is convention on Twitter, they tagged all their tweets with a keyword so anyone could search for the keyword and read the stream of posts. http://www.nytimes.com/2009/04/14/technology/internet/14twitter.html
http://twitter.com/twestival/status/1222966475 Can people change the world for the better in 140 characters? The answer is a clear and definitive yes . Not only can they change the world, but they already have, by mobilizing people towards worthy causes. Twestival was a worldwide event on February 12th to bring Tweeters together and raise money for Charity: Water (and a cause we were proud to support ). The result of all of these tweets? Over $250,000 raised for clean water across the globe. This is not the only charity event held through Twitter. Tweetsgiving raised $10,000 to build a classroom in Tanzania and Tweet-a-thon was a 12-hour marathon of video and tweeting that raised money for Water is Life. It’s clear that the status update can drive people to come together and give a piece of themselves for a greater cause. http://mashable.com/2009/04/10/extraordinary-twitter-updates/
http://twitter.com/cnn
http://twitter.com/nprnews
http://twitter.com/keithellison/status/1184091711 http://twitter.com/politicians
http://twitter.com/bromanko/status/1495209141
http://twitter.com/travelportland/status/1497348345
http://twitter.com/briadavi/status/1497330674
http://twitter.com/travelportland/status/1497524967
http://twitter.com/MarsPhoenix/status/1390725988
http://twitter.com/mcleod/status/1524517817
http://twitter.com/mcleod/status/1483182827
http://twitter.com/gardenglen/status/1455618821
http://twitter.com/mcleod/status/1310346890
http://www.dangerouslyirrelevant.org/2009/03/help-wanted-sites-that-connect-classrooms-across-the-globe.html

Blogs, Twitter, YouTube, and More Presentation Transcript

Blogs, Twitter, YouTube, and more. Understanding the importance of social media for your organization's outreach and marketing.
Let’s recap…
An abundance of channels = an abundance of choices
Attention economy
Conversation follows quality
Eyeball voting
The Web commodifies everything
If you’re a commodity, you’re dead
10,000 others do what you do
What’s your value-added?
Price? Nope.
Breadth of offerings? Nope.
Customer service? Maybe.
Story / experience? Yes.
Word-of-mouth marketing
Be “remarkable”
Permission marketing is key to survival
Fewer but deeper
Casting the net v. dating
Trust
The more you control, the less you’ll be trusted (and vice versa)
It’s their community, not yours
It’s not about you
Listen
Authenticity
Can’t buy trust
Can’t buy incoming links
Can’t buy attention
You can’t buy permission
Customers control the conversation
Your worst customer is your best friend
An asset, not an annoyance
Give control to your customers
What do they want?
Information
Personalized / individualized
Interactivity
Connection / relationship
Harness their ideas
Leverage their knowledge
Your customer is your ad
Give your evangelists a megaphone
Blogs
?
Twitter
YouTube
YouTube
Podcasting
THANK YOU! scottmcleod.net/pram

Blogs, Twitter, YouTube, and More

by Scott McLeod

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Blogs, Twitter, YouTube, and More Presentation Transcript