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Iowa PrAM - May 21, 2009. Scott McLeod, www.dangerouslyirrelevant.org

Iowa PrAM - May 21, 2009. Scott McLeod, www.dangerouslyirrelevant.org

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  • http://twitter.com/iFanini/status/1524607033
  • http://twitter.com/MarsPhoenix/statuses/839088619 When ice was found on Mars, how did the news break? By the New York Times? No. By the TV news networks? No. A blog? Wrong again. The news broke that ice was discovered on Mars  by the Twitter account  of the Mars Phoenix Lander. The  Mars Phoenix Lander  was a NASA JPL (Jet Propulsion Laboratory) vessel designed to collect information on Mars, specifically whether or not it could support life or even if it has life on it now. The NASA JPL team sent out status updates as the Phoenix Lander, talking about what it found on the 4th planet from the sun. The response was overwhelming, with tens of thousands of followers and increased visibility for the Mars mission and Twitter. The Mars Phoenix Lander is truly the first to post status updates from another world. http://mashable.com/2009/04/10/extraordinary-twitter-updates/
  • http://twitter.com/HenryFordNews/status/1347899028 Already doctors use Twitter to ask for help and share information about procedures. At Henry Ford Hospital in Detroit, surgeons and residents  twittered throughout a recent operation  to remove a brain tumor from a 47-year-old man who has seizures. “ A portion of the skull is being removed to allow access to the dura, the lining of the brain,” an early tweet said. Medical residents and curious laymen following online asked the doctors what music they were listening to (Loreena McKennitt, a Celtic singer), whether the patient felt pain in the brain (no, just pressure) and how big the tumor was (the size of a golf ball). As is convention on Twitter, they tagged all their tweets with a keyword so anyone could search for the keyword and read the stream of posts. http://www.nytimes.com/2009/04/14/technology/internet/14twitter.html
  • http://twitter.com/HenryFordNews/status/1347903768 Already doctors use Twitter to ask for help and share information about procedures. At Henry Ford Hospital in Detroit, surgeons and residents  twittered throughout a recent operation  to remove a brain tumor from a 47-year-old man who has seizures. “ A portion of the skull is being removed to allow access to the dura, the lining of the brain,” an early tweet said. Medical residents and curious laymen following online asked the doctors what music they were listening to (Loreena McKennitt, a Celtic singer), whether the patient felt pain in the brain (no, just pressure) and how big the tumor was (the size of a golf ball). As is convention on Twitter, they tagged all their tweets with a keyword so anyone could search for the keyword and read the stream of posts. http://www.nytimes.com/2009/04/14/technology/internet/14twitter.html
  • http://twitter.com/HenryFordNews/status/1347905015 Already doctors use Twitter to ask for help and share information about procedures. At Henry Ford Hospital in Detroit, surgeons and residents  twittered throughout a recent operation  to remove a brain tumor from a 47-year-old man who has seizures. “ A portion of the skull is being removed to allow access to the dura, the lining of the brain,” an early tweet said. Medical residents and curious laymen following online asked the doctors what music they were listening to (Loreena McKennitt, a Celtic singer), whether the patient felt pain in the brain (no, just pressure) and how big the tumor was (the size of a golf ball). As is convention on Twitter, they tagged all their tweets with a keyword so anyone could search for the keyword and read the stream of posts. http://www.nytimes.com/2009/04/14/technology/internet/14twitter.html
  • http://twitter.com/HenryFordNews/status/1348314799 http://www.youtube.com/watch?v=sfQlMdu-gAQ Already doctors use Twitter to ask for help and share information about procedures. At Henry Ford Hospital in Detroit, surgeons and residents  twittered throughout a recent operation  to remove a brain tumor from a 47-year-old man who has seizures. “ A portion of the skull is being removed to allow access to the dura, the lining of the brain,” an early tweet said. Medical residents and curious laymen following online asked the doctors what music they were listening to (Loreena McKennitt, a Celtic singer), whether the patient felt pain in the brain (no, just pressure) and how big the tumor was (the size of a golf ball). As is convention on Twitter, they tagged all their tweets with a keyword so anyone could search for the keyword and read the stream of posts. http://www.nytimes.com/2009/04/14/technology/internet/14twitter.html
  • http://twitter.com/HenryFordNews/status/1348370105 Already doctors use Twitter to ask for help and share information about procedures. At Henry Ford Hospital in Detroit, surgeons and residents  twittered throughout a recent operation  to remove a brain tumor from a 47-year-old man who has seizures. “ A portion of the skull is being removed to allow access to the dura, the lining of the brain,” an early tweet said. Medical residents and curious laymen following online asked the doctors what music they were listening to (Loreena McKennitt, a Celtic singer), whether the patient felt pain in the brain (no, just pressure) and how big the tumor was (the size of a golf ball). As is convention on Twitter, they tagged all their tweets with a keyword so anyone could search for the keyword and read the stream of posts. http://www.nytimes.com/2009/04/14/technology/internet/14twitter.html
  • http://twitter.com/HenryFordNews/status/1348425536 Already doctors use Twitter to ask for help and share information about procedures. At Henry Ford Hospital in Detroit, surgeons and residents  twittered throughout a recent operation  to remove a brain tumor from a 47-year-old man who has seizures. “ A portion of the skull is being removed to allow access to the dura, the lining of the brain,” an early tweet said. Medical residents and curious laymen following online asked the doctors what music they were listening to (Loreena McKennitt, a Celtic singer), whether the patient felt pain in the brain (no, just pressure) and how big the tumor was (the size of a golf ball). As is convention on Twitter, they tagged all their tweets with a keyword so anyone could search for the keyword and read the stream of posts. http://www.nytimes.com/2009/04/14/technology/internet/14twitter.html
  • http://twitter.com/HenryFordNews/status/1348432289 Already doctors use Twitter to ask for help and share information about procedures. At Henry Ford Hospital in Detroit, surgeons and residents  twittered throughout a recent operation  to remove a brain tumor from a 47-year-old man who has seizures. “ A portion of the skull is being removed to allow access to the dura, the lining of the brain,” an early tweet said. Medical residents and curious laymen following online asked the doctors what music they were listening to (Loreena McKennitt, a Celtic singer), whether the patient felt pain in the brain (no, just pressure) and how big the tumor was (the size of a golf ball). As is convention on Twitter, they tagged all their tweets with a keyword so anyone could search for the keyword and read the stream of posts. http://www.nytimes.com/2009/04/14/technology/internet/14twitter.html
  • http://twitter.com/HenryFordNews/status/1348923793 Already doctors use Twitter to ask for help and share information about procedures. At Henry Ford Hospital in Detroit, surgeons and residents  twittered throughout a recent operation  to remove a brain tumor from a 47-year-old man who has seizures. “ A portion of the skull is being removed to allow access to the dura, the lining of the brain,” an early tweet said. Medical residents and curious laymen following online asked the doctors what music they were listening to (Loreena McKennitt, a Celtic singer), whether the patient felt pain in the brain (no, just pressure) and how big the tumor was (the size of a golf ball). As is convention on Twitter, they tagged all their tweets with a keyword so anyone could search for the keyword and read the stream of posts. http://www.nytimes.com/2009/04/14/technology/internet/14twitter.html
  • http://twitter.com/twestival/status/1222966475 Can people change the world for the better in 140 characters? The answer is a clear and definitive yes . Not only can they change the world, but they already have, by mobilizing people towards worthy causes.  Twestival  was a worldwide event on February 12th to bring Tweeters together and raise money for Charity: Water (and a cause we were  proud to support ). The result of all of these tweets? Over $250,000 raised  for clean water across the globe. This is not the only charity event held through Twitter.  Tweetsgiving  raised $10,000 to build a classroom in Tanzania and  Tweet-a-thon  was a 12-hour marathon of video and tweeting that raised money for Water is Life. It’s clear that the status update can drive people to come together and give a piece of themselves for a greater cause. http://mashable.com/2009/04/10/extraordinary-twitter-updates/
  • http://twitter.com/cnn
  • http://twitter.com/nprnews
  • http://twitter.com/keithellison/status/1184091711 http://twitter.com/politicians
  • http://twitter.com/bromanko/status/1495209141
  • http://twitter.com/travelportland/status/1497348345
  • http://twitter.com/briadavi/status/1497330674
  • http://twitter.com/travelportland/status/1497524967
  • http://twitter.com/MarsPhoenix/status/1390725988
  • http://twitter.com/mcleod/status/1524517817
  • http://twitter.com/mcleod/status/1483182827
  • http://twitter.com/gardenglen/status/1455618821
  • http://twitter.com/mcleod/status/1310346890
  • http://www.dangerouslyirrelevant.org/2009/03/help-wanted-sites-that-connect-classrooms-across-the-globe.html

Blogs, Twitter, YouTube, and More Blogs, Twitter, YouTube, and More Presentation Transcript

  • Blogs, Twitter, YouTube, and more. Understanding the importance of social media for your organization's outreach and marketing.
  • Let’s recap…
  • An abundance of channels = an abundance of choices
  • Attention economy
  • Conversation follows quality
  • Eyeball voting
  • The Web commodifies everything
  • If you’re a commodity, you’re dead
  • 10,000 others do what you do
  • What’s your value-added?
  • Price? Nope.
  • Breadth of offerings? Nope.
  • Customer service? Maybe.
  • Story / experience? Yes.
  • Word-of-mouth marketing
  • Be “remarkable”
  • Permission marketing is key to survival
  • Fewer but deeper
  • Casting the net v. dating
  • Trust
  • The more you control, the less you’ll be trusted (and vice versa)
  • It’s their community, not yours
  • It’s not about you
  • Listen
  • Authenticity
  • Can’t buy trust
  • Can’t buy incoming links
  • Can’t buy attention
  • You can’t buy permission
  • Customers control the conversation
  • Your worst customer is your best friend
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  • An asset, not an annoyance
  • Give control to your customers
  • What do they want?
  • Information
  • Personalized / individualized
  • Interactivity
  • Connection / relationship
  • Harness their ideas
  • Leverage their knowledge
  • Your customer is your ad
  • Give your evangelists a megaphone
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  • YouTube
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  • YouTube
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  • Podcasting
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  • THANK YOU! scottmcleod.net/pram