2009 Presentation to the UCEA Executive Committee

report : nov 2009
UCEA Associate Director of Communications
Scott McLeod, J.D., Ph.D.Iowa State University

top 15 pages (last 30 days) : ucea.org
Home www.ucea.org
Jobswww.ucea.org/edleadershipjobs
Annual meetingwww.ucea.org/annual-meeting-and-exhibits
JRLEwww.ucea.org/jrle
Members onlywww.ucea.org/members-only

Convention hotel/travelwww.ucea.org/hoteltravel
Interview serieswww.ucea.org/interview-series
Future conventionswww.ucea.org/future-conventions
Who we arewww.ucea.org/who
Clark seminarwww.ucea.org/clark-seminar

2009 convention programwww.ucea.org/program-2009
Principal turnover researchwww.ucea.org/principal-turnover-research
Contact UCEAwww.ucea.org/contact-ucea
Jackson scholarswww.ucea.org/jackson-scholar
Conference participant roleswww.ucea.org/participant-roles2009

Google juice : educational administration
#4EAQ
#7UCEA

Google juice : educational leadership
#6JCEL

Google juice : school principals

Google juice : school superintendents

recommendations
Set up Google Analytics account
Turn home page into news feed (RSS)
Expand descriptions of UCEA resources
Interview series
Policy briefs
UCEA Review
More social media channels
YouTube, Facebook, Slideshare, Twitter lists, iTunes podcast channels, social bookmarking, etc.

recommendations
Move CASTLE to UCEA web site
Expand authorship
Web site (including home page news feed)
Twitter
Interview series (program centers, others)
Discussions (program centers, others)
Other social media
Establish expectations for some folks/groups
Tutorials (social media, JCEL, SLPPS)

recommendations
Home page search engine / design optimization
5 most recent tweets, 5 most recent interviews, etc.
Aggregation of CASTLE blog network feeds
YouTube / Slideshare / other feeds
Search engine optimization
Advertising (on site, buying keywords)
Publicize better electronically, print, F2F
Brochures, reports, journals, business cards, e-mail signatures, etc.

recommendations
#uceahashtag
Get creative and interactive
Sub-sites (program centers, Jackson / Clark scholars, Rethinking the Ed.D., Urban Lead. Devt.)
Interview series (discussions, author talks)
Policy briefs (RSS, discussions)
Discussion events
Convention (RSS)
Move EAQ & JCEL to site

final thoughts
Patience!
You’d be surprised how people access UCEA resources
More content = more visibility
Distributed authorshipis both necessary andimportant

final thoughts
Promoter v. trusted voice
Giving up control benefits UCEA
LOTS of potential here…
Can I make a 2009 convention blog for news, podcasts, videos, etc.?

questions?
Scott McLeod, J.D., Ph.D.Iowa State University
dangerouslyirrelevant.org/contact.html

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2009 Presentation to the UCEA Executive Committee

by mcleod on Nov 18, 2009

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2009 Presentation to the UCEA Executive Committee — Presentation Transcript