As a leading brand of technologicaladvancement, it is strongly suggestedthat Apple Inc. develops an onlineadvertising campaign using internetmarketing.
Online advertising is most powerful and cost-effective tool to drive web traffic. Online advertising provides maximum exposure to company Offers immediate publishing of content Not limited by place or time Online advertising can be targeted based on a user’s behavior.
Appleshould use Internet marketing campaigns through Google AdWords to make current consumers and possible future consumers aware of products available from Apple. New products can generate even more hype if there are more people aware of the new products and anticipating the arrival. Apple can use the already supercharged internet conversations to boost new product anticipation.
Search engine marketing is the most measurable type of online marketing. Google AdWords is user friendly internet marketing available. AdWords allows precise tracking of the effectiveness of each search phrase in your campaign. It is easy to determine what the most frequently searched phrases
Mobile marketing letscustomers view product reviews, receive coupons and promotions, and talk to sales representatives. Apple will begin a mobile marketing campaign for products and services and increase anticipation of new products. Mobile is a relatively new, Apple Inc has a chance to harnesses the power of mobile advertisingin a new and powerful way. Apple should send mobile marketing to current customers about new products being released into apple’s mobile line. Apple can offer incentives for current customers to upgrade their apple phones by using their phones.
Apple Inc has been criticized fro being antisocial (media) Apple currently hosts no blog, Twitter handle, Apple-branded Facebook page, Google+ hangout or shareable YouTube videos on its website. Apple.com features current products, services, and accessories. The site is user friendly and is attractive to potential customers. Apple.comoffer tutorials and interactive customer care features. Apple can expand their relationship with customers by utilizing a social media campaign.
Apple should make official social media pages so that their products are visible to more consumers. Constant steaming of apple news and reviews. In addition to an RSS feed, Apple Inc. should have a public question and answer page. Apple has an opportunity to gain more from engaging its social channels, and by embedding social sharing more deeply into its products. Doing so will make it easier for customers to share content, stay informed and get support.
Targeting Options for Apple Computers: Students who are purchasing their first notebooks. Consumers who are looking for the latest and greatest technology. Current Apple consumers looking for an upgrade.
We will be focusing on advertising to consumers in the United States. We predict a budget of $80,000 is needed monthly to start a mobile marketing campaign, a social media campaign, and a internet marketing strategy.
Google AdWords has tools to help you keep track of your campaign’s success. Google Analytics allows AdWords users to see the status of their campaign and offers easy to read graphs and carts. Sales numbers Provide surveys or gather coupon information to track promotions