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Asa samples Asa samples Presentation Transcript

  • American Society of Anesthesiologists Increasing ASA’s Membership
  • Membership Growth Steps • Conducted member research • Applied research to articulate value and develop marketing plans • Support membership marketing • Continuing to exceed ASA’s goals and expectations Value to Client • 2.8% increase in 2010 • 4.5% increase in 2012 • 5.4% increase in 2011 • 2.7% increase in 2013 • Entering our sixth consecutive year working with the Society • Three primary vehicles: E-blasts (former member recruitment), newsletter ads and postcards (retention) 2
  • Enter McKinley 3
  • Appealing to the Audience
  • 2012 2011 5
  • 2012 6
  • Appealing to Anesthesiologists’ Senses of Humor
  • 2013 8
  • 9
  • Appealing to Emotion
  • 11
  • 12