Partnership Proposal


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Created a corporate sponsorship with Dick's Sporting Goods and the Colorado Rockies.

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Partnership Proposal

  1. 1. Partnership Proposal<br />Dick’s Sporting Goods, Under Armor, Bally Total Fitness, 24 hour Total Fitness and the Colorado Rockies<br />Tom McKenzie, Director of Marketing<br />
  2. 2. Objectives<br />Drive sales back to retail locations through:<br /> -In-game promotions<br />-One-day promotional giveaways<br /> -Season long sweep stakes<br /> -Special employee offers<br /> -Generate the goodwill of the community<br />
  3. 3. Special Deal: Free One-Day pass to a Denver Area Health Club or $50.00 Dick’s Gift Card<br />Purchase of a single game Colorado Rockies ticket gets you a free one-day pass to any Bally Total Fitness or any 24 hour Total Fitness Sport in Denver.<br />Purchase of six game tickets gets you a choice of either a free month long membership to any Bally Total fitness or any 24 hour total Fitness Sport in Denver or a Dick’s Sporting Good $50.00 gift card. <br />
  4. 4. In Game Promotion: The Armored Competition<br />At selected Rockies game Dick’s employees will be selling Under Armor merchandise at a discounted rate.<br />At 7th inning Stretch their will be an Under Armor Race in which all members who buy Under Armor at that game will race across the bases with the winner winning a $100.00 Dick’s Gift Card and also other free Under Armor gear. Those who participate receive a 10% coupon to Dick’s Sporting Goods. <br />
  5. 5. Season-Long Promotion: Weight Loss Competition<br />Registration at any Bally Total fitness or any 24 hour total Fitness Sport in Denver. Registration receives a 50% discounted 3-month membership. A personal weight loss program is given to provided by health club including diet and exercise. <br />Winner and runner-up are recognized at Colorado Rockies home game and receive free year long membership and personal training session. <br />Runner-up receives free 6-month membership. <br />Updates will be given every week at Rockies home games. <br />
  6. 6. Promotional Giveaway<br />At every home game fans will receive a free Dick’s stress ball.<br />
  7. 7. Executive Suites<br />A use of Selected Suites will be used to entertain clients from Dick’s, Under Armor and the local area Health Clubs. <br />
  8. 8. In-Game Promotion: Kids Day<br />On selected afternoon games the first 2,000 kids to enter the stadium (under the age of 18) will receive a free baseball courtesy of Dick’s.<br />
  9. 9. Season-Long Promotional Competition<br />For every $ purchased at Dick’s throughout baseball season enters you into a drawing for the following:<br />For every $20.00 spent at Dick’s get your name into the drawing once.<br />-4 box tickets to final Rockies home game which is fan appreciation night<br />-Autographed jersey and baseball of player of choice<br />-A day in the life of a Rockie… recognized at 7th inning stretch and get behind the scenes locker room tour before game and meet with players after game. <br />