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Social media presentation updated

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Social media presentation updated Social media presentation updated Presentation Transcript

  • WHY SOCIAL MEDIA?• Communicate in new, unique, and engaging ways to further relationships with… • Future clients, current clients, friends, family• Unique and engaging? • Language and immediacy• Time well spent • Facebook: avg. user spent 7 hours, 46 minutes on Facebook in August • Facebook: 1 in 13 people have a Facebook; half of those people log in everyday • 71.2% of the U.S. web audience is on Facebook • 48% of young Americans find out about news through Facebook • Twitter: (2010) Americans spent 2 hours, 12 minutes per month
  • Plan ahead.Why? To build your brand.How?
  • STEP ONE: PLAN AHEAD• Identify your needs for social media • GoSTEP THREE: how photography can build your brand, objectives – kind of messages you post, tweet, blog• Align your needs with your mission statement, vision statement, and goals• Select most effective social media platform for you • Social networking: Facebook, LinkedIn, Google+, Myspace • Micro-blogs: Twitter, Tumblr • Blogs: WordPress, Blogger • Photo and Video Sharing: YouTube, Flickr, Picasa• Remember, you are representing your business at all times
  • STEP TWO: BUILD YOUR BRAND• “Building your brand using social media allows you to develop new (and strengthen existing) relationships, which often leads to everything from brand awareness, loyalty and word-of-mouth marketing.” – www.entrepreneur.com
  • STEP THREE: HOW PHOTOGRAPHY CAN BUILD YOUR BRAND• Be visually appealing • Nixon v. Kennedy Debate • Changed history • "This allowed the public to judge candidates on a completely different basis.” – TIME Magazine
  • STEP THREE: HOW PHOTOGRAPHY CAN BUILD YOUR BRAND • Builds Credibility & Trust • LinkedIn Article • Fabulous Resume • Profile photo looked horrendous • Changed his profile photo and within a week got an offer • (careerealism.com) • Examples
  • WHO WOULD YOU RATHER HIRE?I M M I G R AT I O N I M M I G R AT I O NAT T O R N E Y - 1 AT T O R N E Y- 2
  • WHO WOULD YOU RATHER HIRE?T R U S T AT T O R N E Y T R U S T AT T O R N E Y-1 -2
  • WHO WOULD YOU RATHER HIRE?C PA – 1 C PA - 2
  • WHO WOULD YOU RATHER HIRE?ENGINEER -1 ENGINEER - 2
  • WHO WOULD YOU RATHER HIRE?YOGA INSTRUCTOR YOGA INSTRUCTOR- 1 – 2