Elements of a proposal

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Elements of a proposal

  1. 1. Grants 101 Elements of a Proposal Presented by Dierdre McKee
  2. 2. Proposal Rhetoric <ul><li>There’s a problem—let me tell you about it; give you its context; and explain why it’s important to solve it </li></ul><ul><li>Here’s our solution—let me give all the details about this solution and how it will work and what its outcomes will be </li></ul><ul><li>Our organization is uniquely capable of actually achieving these outcomes because…… </li></ul>
  3. 3. Elements of a Proposal <ul><li>All proposals share common elements </li></ul><ul><li>Effective proposals: </li></ul><ul><ul><li>Are organized so that the ideas flow from each other and are easy to understand </li></ul></ul><ul><ul><li>Follow convention about grammar, spelling and punctuation </li></ul></ul><ul><ul><li>Have a style that suits the subject and the funder </li></ul></ul><ul><ul><li>Follow the funder’s guidelines for format </li></ul></ul>
  4. 4. Common Elements of Proposals <ul><li>Executive summary/Introduction </li></ul><ul><li>Organization information </li></ul><ul><li>Statement of need/challenge </li></ul><ul><li>Description of project/organization to include: </li></ul><ul><ul><li>Details on workings of project </li></ul></ul><ul><ul><li>Goals and objectives </li></ul></ul><ul><ul><li>Activities to reach objectives </li></ul></ul>
  5. 5. Common Elements Cont.’d <ul><li>Staff information: job descriptions, bio’s, resumes/CVs </li></ul><ul><li>Evaluation information </li></ul><ul><li>Explanation of how project will be sustained in the future/post grant </li></ul><ul><li>Budget </li></ul><ul><li>Attachments </li></ul>
  6. 6. Executive Summary <ul><li>Used to screen proposals </li></ul><ul><li>Mini version of proposal with info on organization, problem, solution, and amount requested </li></ul><ul><li>ASK FOR THE MONEY </li></ul><ul><li>Relates the grant request to funder’s interests </li></ul><ul><li>Best to write last </li></ul>
  7. 7. Organization Information <ul><li>Mission statement </li></ul><ul><li>History </li></ul><ul><li>Accomplishments/activities </li></ul><ul><li>Sometimes divided into 2 separate sections </li></ul>
  8. 8. Statement of Need/Problem <ul><li>Is a description of the problem you’re trying to solve in your project/org. </li></ul><ul><li>Documents why the funder should give you a grant </li></ul><ul><li>Need is not YOUR need (i.e. more staff, new building), but larger, social need (more people needing services, etc.) </li></ul><ul><li>Presents facts/evidence/statistics </li></ul>
  9. 9. Statement of Need/Problem <ul><li>Description of problem should have three parts: </li></ul><ul><ul><li>Context of the problem—define problem so others can understand it, identify with it, and recognize how important it is </li></ul></ul><ul><ul><li>Justification—explain why the problem is important to solve and define scope (size, impact etc.) of problem </li></ul></ul><ul><ul><li>What aspect you want to solve—if problem is a large social issue, your project most likely only addresses a portion of it. </li></ul></ul>
  10. 10. Description of Project/Purpose of Grant <ul><li>Details! </li></ul><ul><li>Goals vs. Objectives </li></ul><ul><ul><li>Goal: conceptual/abstract </li></ul></ul><ul><ul><li>Objective: measurable outcome </li></ul></ul><ul><ul><li>Example </li></ul></ul><ul><ul><ul><li>Goal: After school program will help children improve their reading skills </li></ul></ul></ul><ul><ul><ul><li>Objective: After school reading program will assist 50 children improve their reading scores by one grade level as demonstrated on standardized reading tests after participating in the program for 6 months. </li></ul></ul></ul>
  11. 11. Project Description Cont’d <ul><li>Activities to reach goal/objective—DETAILS! </li></ul><ul><ul><li>What exactly will you do? </li></ul></ul><ul><ul><li>Who will do it? </li></ul></ul><ul><ul><li>Where will you do it? </li></ul></ul><ul><ul><li>How often/how much time? </li></ul></ul><ul><ul><li>What resources will you use? </li></ul></ul><ul><ul><li>Why those resources? </li></ul></ul><ul><ul><li>What will you provide? </li></ul></ul><ul><ul><li>HOW do those activities relate to the objectives and goals? </li></ul></ul>
  12. 12. Staff Information <ul><li>Goal is to show expertise/ability to carry out project and reach goals </li></ul><ul><li>Biographies </li></ul><ul><li>Attached resumes or CVs </li></ul>
  13. 13. Evaluation <ul><li>With goals and objectives in mind, how will you DEFINE success? </li></ul><ul><li>Then how will you MEASURE success? </li></ul><ul><li>Sometimes scientific, sometimes less formal </li></ul><ul><li>Reporting </li></ul><ul><li>How will you USE that data? </li></ul>
  14. 14. Sustainability <ul><li>No funder wants to support you forever </li></ul><ul><li>How will project continue after grant period? </li></ul><ul><ul><li>Will it become self-supporting? </li></ul></ul><ul><ul><li>Will it require additional grant support? </li></ul></ul><ul><ul><li>Will it become part of regular org. budget and covered by other grants/revenue? </li></ul></ul>
  15. 15. The Budget <ul><li>Tells your story in numbers </li></ul><ul><li>Demonstrates how much the project will cost </li></ul><ul><li>Shows funders exactly what they will support/where their money will go </li></ul><ul><li>Serves as a plan for how your organization will operate the project </li></ul>
  16. 16. The Budget <ul><li>2 kinds—overall project and request budget </li></ul><ul><li>May require a separate form from funder </li></ul><ul><li>Sometimes requires a budget narrative (justification) </li></ul>
  17. 17. Attachments <ul><li>Financials: </li></ul><ul><ul><li>Budgets </li></ul></ul><ul><ul><li>List of largest funders/grants </li></ul></ul><ul><ul><li>Audit for last year/2 </li></ul></ul><ul><li>Others: </li></ul><ul><ul><li>501c3 letter </li></ul></ul><ul><ul><li>W-9 </li></ul></ul><ul><ul><li>990 </li></ul></ul><ul><ul><li>Board List </li></ul></ul><ul><ul><li>Annual report </li></ul></ul><ul><ul><li>Letters of support </li></ul></ul><ul><ul><li>Anything else the funder wants! </li></ul></ul>
  18. 18. Thank you! To learn more about the grant seeking process, view the next slidecast, “Logic Models”

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