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I am an experience designer
I am an experience designer
I am an experience designer
I am an experience designer
I am an experience designer
I am an experience designer
I am an experience designer
I am an experience designer
I am an experience designer
I am an experience designer
I am an experience designer
I am an experience designer
I am an experience designer
I am an experience designer
I am an experience designer
I am an experience designer
I am an experience designer
I am an experience designer
I am an experience designer
I am an experience designer
I am an experience designer
I am an experience designer
I am an experience designer
I am an experience designer
I am an experience designer
I am an experience designer
I am an experience designer
I am an experience designer
I am an experience designer
I am an experience designer
I am an experience designer
I am an experience designer
I am an experience designer
I am an experience designer
I am an experience designer
I am an experience designer
I am an experience designer
I am an experience designer
I am an experience designer
I am an experience designer
I am an experience designer
I am an experience designer
I am an experience designer
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I am an experience designer

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Notes
  • Yes, I get it.

    'Truth: These interfaces are primarily experiential, where brand value is delivered through ease of use.'

    What if the ease of use my users want to experience is not web based?
       Reply 
    Are you sure you want to  Yes  No
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  • 1. I’m an experience designer The creator of a dialogue between a person and a product, service or system.
  • 2. { Disclaimer: Please This presentation read is inspired by the books of: them. Jon Kolko }
  • 3. Objects, services and systemsthat are commercially successful are not just useful…
  • 4. …they have other qualities that make them timeless…
  • 5. …and/ordesirable.
  • 6. The artistmakes astatementand theviewerresponds.
  • 7. A designercreates thedialoguebetweenthe userand theproduct.
  • 8. We help the userto experiencean emotion….
  • 9. …and tounderstandthe contentand context.
  • 10. Who theuser is,reallymatters.
  • 11. Their culture…...demographics……environment……
  • 12. …wheretheyhang outevery day…
  • 13. …wheretheyspendtheirtimeonline…
  • 14. …whatmakesthemtick…
  • 15. …andwhatdoesn’t.
  • 16. “User centered design, as frequently practiced, often does not truly give credence to the importance of the user. Thecreation lies dormant until the user completely understands the intellectual depth and feels the emotional qualities of what has been designed.”.” (Jon Kolko)
  • 17. Experience designer =Designer of behaviour
  • 18. Myth:Interfaces such as theweb are primarily visual,delivering brandidentity throughaesthetics.
  • 19. Truth:These interfacesare primarily experiential,where brand valueis delivered throughease of use.
  • 20. Some questions youshould be asking us…
  • 21. What behaviouris desirablefor my usersto have?
  • 22. How can I altertheir existingbehaviour?
  • 23. How domy usersrelateto myproduct?
  • 24. Whataretheirneeds?
  • 25. What are myopportunities?
  • 26. How can I makemy users loyal?
  • 27. How do I get themto adopt my newproduct?
  • 28. …andhow do Iget themto love it!
  • 29. We do this through…
  • 30. User testing:Listening, andwatching them.
  • 31. Participatory design:working together todesign the product.
  • 32. Analytics:measuring,benchmarking,testing,improving.
  • 33. Storyboarding:to understandthe processes.
  • 34. Personas:to help usknow yourusers.
  • 35. Evaluation:so we canimprove.
  • 36. Concepting:to test lots ofideas.
  • 37. And manymore thingsto ensureyour projectis successful.
  • 38. Yes…
  • 39. We’ll still make itlook cleanand cool…
  • 40. …andreallyreallypretty.
  • 41. Visual design What We DoTechnology Psychology
  • 42. “Design is not justwhat it looks likeand feels like.Design is how it works.”(Steve Jobs)
  • 43. Thank you.Marie-Claire Deanwww.i-thought.org

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