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Presentation By: Ryan McInerney<br />MSU New Media Drivers License<br />
The Low-Down<br />Windows 7<br />Most recent installation of the most popular OS<br />More “user-centric”<br />Over 300 mi...
Evaluation<br />Traditional Computer Operating System<br />Great use of traditional advertising mediums<br />The product -...
Product Plan<br />Currently<br />Great traditional advertising campaign<br />No facebook, Twitter, or YouTube presence<br ...
Twitter & Facebook<br />Step 1: Create verified accounts<br />Step 2: Host a contest that is user based to see how people ...
YouTube<br />Step 1: Create a YouTube Channel<br />Step 2: Upload commercials that are already produced<br />Step 3: Host ...
Search Engine Optimization<br />Currently<br />“Windows 7” - decent search results<br />“Windows 7 YouTube” - unfavorable ...
Google AdWords<br />Why?<br />Reach the right consumers<br />Communicate the right points<br />Pay the right price<br />
Analytics<br />Use Google Analytics<br />Make sure the right market is being reached<br />Be able to change media outlets ...
Budget Analysis<br />
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Microsoft nmdl

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Transcript of "Microsoft nmdl"

  1. 1. Presentation By: Ryan McInerney<br />MSU New Media Drivers License<br />
  2. 2. The Low-Down<br />Windows 7<br />Most recent installation of the most popular OS<br />More “user-centric”<br />Over 300 million copies sold<br />
  3. 3. Evaluation<br />Traditional Computer Operating System<br />Great use of traditional advertising mediums<br />The product -- Windows 7 has already put them back on the right track after the “Vista” failure.<br />Allows you ultimate personalization with the specifications on the computer you want to own.<br />Call attention to these points!<br />
  4. 4. Product Plan<br />Currently<br />Great traditional advertising campaign<br />No facebook, Twitter, or YouTube presence<br />Plan<br />Get on board with social media specifically for Windows 7<br />Utilize the fact that Apple OSX is only pre-installed on their own computers<br />
  5. 5. Twitter & Facebook<br />Step 1: Create verified accounts<br />Step 2: Host a contest that is user based to see how people personalize their Windows 7 experience<br />Step 3: Continue having a social media presence, allowing users to communicate with each other and the product.<br />
  6. 6. YouTube<br />Step 1: Create a YouTube Channel<br />Step 2: Upload commercials that are already produced<br />Step 3: Host another contest for users to send in home videos of their thoughts on Windows 7<br />Step 4: Use the channel to address issues/concerns<br />
  7. 7. Search Engine Optimization<br />Currently<br />“Windows 7” - decent search results<br />“Windows 7 YouTube” - unfavorable results<br />Plan<br />Along with previous suggestions, utilize blogs already in place<br />Integrate blogs with new social media accounts<br />Have better search results!<br />
  8. 8. Google AdWords<br />Why?<br />Reach the right consumers<br />Communicate the right points<br />Pay the right price<br />
  9. 9. Analytics<br />Use Google Analytics<br />Make sure the right market is being reached<br />Be able to change media outlets to better fit consumer<br />Address issues quickly and efficiently<br />
  10. 10. Budget Analysis<br />
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