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Transcript

  • 1. Presentation By: Ryan McInerney
    MSU New Media Drivers License
  • 2. The Low-Down
    Windows 7
    Most recent installation of the most popular OS
    More “user-centric”
    Over 300 million copies sold
  • 3. Evaluation
    Traditional Computer Operating System
    Great use of traditional advertising mediums
    The product -- Windows 7 has already put them back on the right track after the “Vista” failure.
    Allows you ultimate personalization with the specifications on the computer you want to own.
    Call attention to these points!
  • 4. Product Plan
    Currently
    Great traditional advertising campaign
    No facebook, Twitter, or YouTube presence
    Plan
    Get on board with social media specifically for Windows 7
    Utilize the fact that Apple OSX is only pre-installed on their own computers
  • 5. Twitter & Facebook
    Step 1: Create verified accounts
    Step 2: Host a contest that is user based to see how people personalize their Windows 7 experience
    Step 3: Continue having a social media presence, allowing users to communicate with each other and the product.
  • 6. YouTube
    Step 1: Create a YouTube Channel
    Step 2: Upload commercials that are already produced
    Step 3: Host another contest for users to send in home videos of their thoughts on Windows 7
    Step 4: Use the channel to address issues/concerns
  • 7. Search Engine Optimization
    Currently
    “Windows 7” - decent search results
    “Windows 7 YouTube” - unfavorable results
    Plan
    Along with previous suggestions, utilize blogs already in place
    Integrate blogs with new social media accounts
    Have better search results!
  • 8. Google AdWords
    Why?
    Reach the right consumers
    Communicate the right points
    Pay the right price
  • 9. Analytics
    Use Google Analytics
    Make sure the right market is being reached
    Be able to change media outlets to better fit consumer
    Address issues quickly and efficiently
  • 10. Budget Analysis