Presentation By: Ryan McInerney MSU New Media Drivers License
The Low-Down Windows 7 Most recent installation of the most popular OS More “user-centric” Over 300 million copies sold
Evaluation Traditional Computer Operating System Great use of traditional advertising mediums The product -- Windows 7 has already put them back on the right track after the “Vista” failure. Allows you ultimate personalization with the specifications on the computer you want to own. Call attention to these points!
Product Plan Currently Great traditional advertising campaign No facebook, Twitter, or YouTube presence Plan Get on board with social media specifically for Windows 7 Utilize the fact that Apple OSX is only pre-installed on their own computers
Twitter & Facebook Step 1: Create verified accounts Step 2: Host a contest that is user based to see how people personalize their Windows 7 experience Step 3: Continue having a social media presence, allowing users to communicate with each other and the product.
YouTube Step 1: Create a YouTube Channel Step 2: Upload commercials that are already produced Step 3: Host another contest for users to send in home videos of their thoughts on Windows 7 Step 4: Use the channel to address issues/concerns
Search Engine Optimization Currently “Windows 7” - decent search results “Windows 7 YouTube” - unfavorable results Plan Along with previous suggestions, utilize blogs already in place Integrate blogs with new social media accounts Have better search results!
Google AdWords Why? Reach the right consumers Communicate the right points Pay the right price
Analytics Use Google Analytics Make sure the right market is being reached Be able to change media outlets to better fit consumer Address issues quickly and efficiently