Marco cimino zasqr shopping centers


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Zasqr for Shopping Centers: Promote, attract, build loyalty in a straight and efficient way

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Marco cimino zasqr shopping centers

  1. 1. Zasqr Mobile Marketing “Promote, attract, build loyalty in a straight and efficient way”Shopping Centers, February 2013
  2. 2. 56% of internet users got accessthrough smartphones (Spain, 2012) Representing the 40% of the population 03/03/2013 2
  3. 3. Mobile Marketing: Facts• Internet users use smartphones more often every day• Smartphones makes interaction easy with shopping centers, products, brands, advertising, displays..• Smartphones integrates online and offline in a unique and new paradigm
  4. 4. What is Zasqr?• A mCommerce and mPromotion platform designed to generate traffic to point of sale and make the client be loyal through involving experiences• Reading a QR code or a barcode with Zasqr is possible to get discounts, take part in contests, share photos in a new and social way.
  5. 5. Zasqr turns any off-line element into a“call to action” experienceCreating new contact points withconsumers and adding value to theconsumer experience 03/03/2013 5
  6. 6. To understand how Zasqr can helpyou, please follow our story by readingQR codes…How to engage? The story begins in the street (or in printed advertising) 03/03/2013 6
  7. 7. The game goes on in the shopping centerUnlike On-line contests, Zasqr gets traffic to shopping center and makes it social 03/03/2013 7
  8. 8. Y esto… ¿Para qué me sirve?…. Connecting consumers to brands
  9. 9. Rewarding the loyalty of shopping center visitors 03/03/2013 9
  10. 10. Offering new formulas for sampling and promotions 03/03/2013 10
  11. 11. … informing the customer in a easy and different way 03/03/2013 11
  12. 12. A new opportunity for shopping centersGenerating traffic to Taking the shoppingthe shopping center experience to thethrough offline next level byactivities (outdoor promoting, buildingadvertising, press loyalty, rewarding,advertising) adding value to consumers in a funny, social way in the shopping center.
  13. 13. Some functions• Photo contest: reading a Qr code you will be able to share a photo and to see photos from other people that are participating.• Scratchcards: reading the code win a prize randomly and immediately.• Participation: review, participate, leave a message starting from the reading of a code.• Form: contests, surveys, sweepstakes ...• Coupons and discounts• Receiving information:, catalogs, brochures, offers, newsletter ...
  14. 14. Zasqr value- Fast and cheap: it’s no necessary to develop a landing page for each promotion, the use of barcodes avoid the packaging problems, stocks breakings ….- Dynamic: the Qr codes and barcodes can change its funcionality at the time, so it’s not necessary to replace them every time a new promotion starts.- Global: every user interacts with their own language.- Lead generation: tracking information of every read, including the email address of users who read the code.- Easy for users: it’s not necessary to register every time you participate in a promotion. 03/03/2013 14
  15. 15. “white label” allowed Increase downloading of the APP of the shopping center 03/03/2013 15
  16. 16. 12.000 usuarios in Spain are using Zasqr
  17. 17. Prices for shopping centersNumber of (different) active codes in a Monthly feemonthfrom 1 to 5 30,00€ / month6-10 50,00€ / month11-20 80,00€ / month21-50 150,00€ / month51-100 200,00€ / monthFor further information and subscriptions
  18. 18. http://zasqr.com