IBM Lotus Connections

BUS103 Leveraging Social Software to Boost Innovation and Productivity Today

Making sense out of “social software” visualization Wiki’s Blogs Social Networks AJAX RSS Mash-ups Social Computing MySpace Tags Web 2.0 del.icio.us Flickr REST ATOM LinkedIn folksonomy Consumerization Digg bookmarking Communities Video Sharing Avatars Facebook Does any of this matter in ‘real business’ today???

Lotus Connections Buzz IBM to Sell Internet Social-Networking Software for Businesses , Jan 22, 2007 “ Social-networking sites are not just for teenagers. They have business uses too” April 7 th , 2007 IBM's Social Networking Push, Jan 22, 2007 Playing Well with Others , June 18, 2007 CNBC, Jan 22, 2007

Agenda

Real Market Trends Driving Adoption

IBM Lotus Connections Software

Employee Scenario

Customer Scenario

Firms Getting Real Business Value - Today

Demand for Growth Drives a Need for Innovation

Innovators grow faster

75% of CEOs indicated that collaboration was important to innovation

Top sources of innovation were employees, business partners and customers

To thrive in this environment companies must:

Weave communities into the product development process

Execute innovative ideas quickly

CEOs: sources of new ideas and innovation IBM Institute for Business Value. CEO Study 2006 45% 35% 25% 15% 5% 5% 15% 25% 35% 45% Business partners Clients Consultants Competitors Associations, trade groups, conference boards Academia Internet, blogs, bulletin boards Think tanks Other Research and development (internal) Sales or service units Employees (general population)

Changing Demographics Drives a Need to Empower the New Generation of Business Leaders 19% of the entire American workforce holding executive , administrative and managerial positions will retire in the next five years Source: Beazley, et. al, Continuity Management, Mackay, Alan. “Mature Age Workers: Sustaining Out Future Labor Force.” An Ageless Workforce - Opportunities for Business' Symposium Conference Paper. August 27, 2003. www.ageing.health.gov.au/ofoa/wllplan/aawpapers.htm , Time to act quickly on aging.” The Japan Times Online. August 23, 2002 www.japantimes.co.jp/cgi-bin/getarticle.pl5?ed20020823a1.htm , A. Paulli, “Pension systems and gradual retirement in Italy”, September 2000, p.17 , In the year 2000, there were more people receiving pensions in Italy than people working (22 versus 21 million) Within the next seven years, 33 million people in Japan (26% of the population) will be over 65 years old By 2016, the number of individuals aged 60-64 in Australia is expected to almost double

Project-Based Work Drives a Need for Improved Activity Execution Across Professional Networks

Most work today involves dynamic processes being delivered by dispersed groups of people

Making business decisions involves more than just traditional IT applications

Emails / Faxes / Forms

Instant Message Chats

Web Pages, Documents, Presentations, or Spreadsheets

Web Conferences

People need simple ways to structure adhoc activities

People need to harvest best practice templates for the future

Adapted from: *C. Hill, R. Yates, C. Jones, S. Kogan, Beyond predictable workflows: Enhancing productivity in artful business processes , IBM Systems Journal, Vol. 45, No. 4, 2006, http://www.research.ibm.com/journal/sj/454/hill.html

Changing Nature of Work Drives a Need to Connect Dispersed Workforces

Work environments are more complex

Matrixed organizations

Organization changes

Mergers / Acquisitions

Work environments are more disconnected

Global companies

Outsourcing

Telecommuting / Remote workers

More interactions with unknown people

“ Indicate your level of trust in the following types of ads” % trust somewhat or completely Source: Forrester Research and Intelliseek Low Trust in Advertising Drives the Need to Connect Consumers

If those are the needs, what’s the solution? Need for Innovation Need for Execution Need to Empower Need to Connect Enterprise social software will be the biggest new workplace technology success story of this decade. 30% of enterprises will openly sponsor internal…social sharing spaces to help employees find others with similar interest, skills, backgrounds and experiences. - Gartner, “ Predicts 2007 – Big Changes Ahead in the High Performance Workplace”, Dec 5, 2006

Agenda

Employee Scenario

Customer Scenario

IBM Lotus Connections Software Communities Blogs Dogear Activities Profiles Lotus Connections ® is social software for business that empowers you to be more innovative and helps you execute more quickly by using dynamic networks of coworkers, partners and customers.

Lotus Connections provides 5 key services Communities Create, find, join, and work with communities of people who share a common interest, responsibility, or area of expertise Blogs Use a weblog to present your idea and get feedback from others; learn from the expertise and experience of others who blog Dogear Save, organize and share bookmarks; discover bookmarks that have been qualified by others with similar interests & expertise Activities Organize your work, plan next steps, and easily tap your expanding professional network to help execute your everyday deliverables, faster Profiles Quickly find the people you need by searching across your organization using keywords that help identify expertise, current projects and responsibilities

Using Lotus Connections from your daily tools Lotus Connections Services IBM Lotus Notes® IBM Lotus Sametime® IBM WebSphere® Portal Web User Interface Web application Browser bookmarklets Powerful activity sidebar Community broadcasts Activities plug-in Portlet integrates any / all services into portal pages / sites Extensibility Feed readers Business card Mashups REST APIs

Agenda

Employee Scenario

Customer Scenario

Profile for registered customer Note: View is graphical design of customized interface accessing Lotus Connections services

Customer creates a profile Note: View is graphical design of customized interface accessing Lotus Connections services

Customer’s list of social bookmarks Note: View is graphical design of customized interface accessing Lotus Connections services

Customer’s blog Note: View is graphical design of customized interface accessing Lotus Connections services

Customer Communities Note: View is graphical design of customized interface accessing Lotus Connections services

Community for Specific Customer Segment Note: View is graphical design of customized interface accessing Lotus Connections services

Agenda

IBM Lotus Connections

Employee Scenario

Customer Scenario

Using Our Own Software to Build Communities Externally

With IBM Business Partners:

Lotus Connections for Partners

With customers:

Lotus Greenhouse

Lotus Connections Helps Deliver Expertise To Customers

No easy way to find, learn from and work with experts across the company

Re-inventing the wheel again and again

Challenge

Improving the efficiency of key revenue generating employees

Increase customer satisfaction with faster service

Raising the reach and impact of their subject-matter experts

Business Value Corporate white pages directory that allows employees to quickly find expertise in different markets, technology and financial services. Blogs, bookmarks and communities services are used so employees can share knowledge and get feedback from experts. Also, employees are using Activities to execute key deliverables faster Solution Global Financial Services Firm

Lotus Connections Drives Innovative Product Development In order to grow the business faster, they needed a faster way to develop and evaluate new services concepts and business models. Challenge

New services suggested by customer and partner communities

Accelerate the evaluation of new service concepts and therefore be faster to market

Grow market share and revenue through differentiated services and business models

Business Value Deployed a Innovation Factory portal application that utilized the social software services of Lotus Connections to include communities of employees, customers and partners in the development and evaluation of new Telcom services. Solution Telecommunications Firm

Lotus Connections Improves Call Center Productivity Want to improve employee productivity by delivering the best user experience, increase operational excellence, and foster innovation between teams Challenge

Increase communication and coordination of projects between teams

Reduce time required to find the correct people with the right expertise

Improve collective intelligence of organization by sharing experiences

Business Value Deployed enterprise wide implementation of the 5 social software services of Lotus Connections. Focused on enabling users to become more productive by working smarter and finding information – one key area was transfer of knowledge between engineering and call center staff. Solution Network and Communications Provider

Lotus Connections Saves Time on Post-disaster Reporting Disaster Response teams need the ability to associate soft documents with an event (e.g. Hurricanes), without having to go to a "fixed" location. This currently relies on individuals taking the time to navigate to a site and post the documents. Challenge

Capturing more data, easier than is being lost because it's only available for a very short duration.

Improved access to disaster information, with the expectation of capturing "all" documents and records

Easy integration into other applications (Microsoft Office)

Business Value Deploying Activities (component of Lotus Connections) the Disaster Response Teams have the ability to save valuable time on post-disaster reporting capturing Solution Natural Disaster Recovery - Federal Agency

Why Select IBM for Your Social Software Initiative?

We have deep client experience with innovative users of social software technology in commercial enterprises and government agencies

We offer a comprehensive solution designed to address business needs using open standards technology

We’ve made a multi-million dollar commitment to ongoing social software solution development

Lotus Connections is built on WebSphere Application Server for scalability and supports REST/ATOM standards for easy extensibility

We have a long track record of thought leadership and business innovation

The Business Value of Social Software Crosses Multiple Dimensions Implementation Services Software Benefits Maintenance ROI TCO Hardware

Faster response to customer facing issues

Improved effectiveness of intra- and inter-company communications

Greater hit rate / faster time to value on innovations

Improved Growth Through Innovation Faster Task Execution Improved Efficiency

Faster access to current information about people

Faster execution by ‘taking tasks out of the inbox’

Better reuse of best practices via activity templates

Increased Empowerment of Key Resources

Reduced recruiting costs for expertise already available in the company

Reduced rework on overlapping projects

Improved compliance efforts via use of an integrated set of tools versus disparate internet web applications

Avoid duplicated IT infrastructure to support siloed collaboration technologies

Greater leverage of key experts across an organization

Improved retention of younger employees

Faster development of high performing resources

Benefit Areas & Value Propositions

Learn how Lotus Connections can help Boost Innovation and Productivity for You Today … www.ibm.com/lotus/connections Latest product info, research, podcasts, and more

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