Abstract In January, IBM launched Lotus Connections, the first social software specifically designed for business and the response from the press, analysts, and especially line-of-business managers has been amazing. Everyone wants to know &quot;Can social software help me address my business problems today?&quot; &quot;What is a good way to get started with social software?&quot; &quot;What kind of companies are using it and what are the results&quot;? Using data from real deployments, this session will answer those questions and show you how Lotus Connections can help you increase innovation with customers and improve employee productivity today.
BUS103 Leveraging Social Software to Boost Innovation and Productivity Today
Making sense out of “social software” visualization Wiki’s Blogs Social Networks AJAX RSS Mash-ups Social Computing MySpace Tags Web 2.0 del.icio.us Flickr REST ATOM LinkedIn folksonomy Consumerization Digg bookmarking Communities Video Sharing Avatars Facebook Does any of this matter in ‘real business’ today???
Lotus Connections Buzz IBM to Sell Internet Social-Networking Software for Businesses , Jan 22, 2007 “ Social-networking sites are not just for teenagers. They have business uses too” April 7 th , 2007 IBM's Social Networking Push, Jan 22, 2007 Playing Well with Others , June 18, 2007 CNBC, Jan 22, 2007
75% of CEOs indicated that collaboration was important to innovation
Top sources of innovation were employees, business partners and customers
To thrive in this environment companies must:
Weave communities into the product development process
Execute innovative ideas quickly
CEOs: sources of new ideas and innovation IBM Institute for Business Value. CEO Study 2006 45% 35% 25% 15% 5% 5% 15% 25% 35% 45% Business partners Clients Consultants Competitors Associations, trade groups, conference boards Academia Internet, blogs, bulletin boards Think tanks Other Research and development (internal) Sales or service units Employees (general population)
Changing Demographics Drives a Need to Empower the New Generation of Business Leaders 19% of the entire American workforce holding executive , administrative and managerial positions will retire in the next five years Source: Beazley, et. al, Continuity Management, Mackay, Alan. “Mature Age Workers: Sustaining Out Future Labor Force.” An Ageless Workforce - Opportunities for Business' Symposium Conference Paper. August 27, 2003. www.ageing.health.gov.au/ofoa/wllplan/aawpapers.htm , Time to act quickly on aging.” The Japan Times Online. August 23, 2002 www.japantimes.co.jp/cgi-bin/getarticle.pl5?ed20020823a1.htm , A. Paulli, “Pension systems and gradual retirement in Italy”, September 2000, p.17 , In the year 2000, there were more people receiving pensions in Italy than people working (22 versus 21 million) Within the next seven years, 33 million people in Japan (26% of the population) will be over 65 years old By 2016, the number of individuals aged 60-64 in Australia is expected to almost double
Project-Based Work Drives a Need for Improved Activity Execution Across Professional Networks
Most work today involves dynamic processes being delivered by dispersed groups of people
Making business decisions involves more than just traditional IT applications
Emails / Faxes / Forms
Instant Message Chats
Web Pages, Documents, Presentations, or Spreadsheets
People need simple ways to structure adhoc activities
People need to harvest best practice templates for the future
Adapted from: *C. Hill, R. Yates, C. Jones, S. Kogan, Beyond predictable workflows: Enhancing productivity in artful business processes , IBM Systems Journal, Vol. 45, No. 4, 2006, http://www.research.ibm.com/journal/sj/454/hill.html
Changing Nature of Work Drives a Need to Connect Dispersed Workforces
Work environments are more complex
Mergers / Acquisitions
Work environments are more disconnected
Telecommuting / Remote workers
More interactions with unknown people
“ Indicate your level of trust in the following types of ads” % trust somewhat or completely Source: Forrester Research and Intelliseek Low Trust in Advertising Drives the Need to Connect Consumers
If those are the needs, what’s the solution? Need for Innovation Need for Execution Need to Empower Need to Connect Enterprise social software will be the biggest new workplace technology success story of this decade. 30% of enterprises will openly sponsor internal…social sharing spaces to help employees find others with similar interest, skills, backgrounds and experiences. - Gartner, “ Predicts 2007 – Big Changes Ahead in the High Performance Workplace”, Dec 5, 2006
IBM Lotus Connections Software Communities Blogs Dogear Activities Profiles Lotus Connections ® is social software for business that empowers you to be more innovative and helps you execute more quickly by using dynamic networks of coworkers, partners and customers.
Lotus Connections provides 5 key services Communities Create, find, join, and work with communities of people who share a common interest, responsibility, or area of expertise Blogs Use a weblog to present your idea and get feedback from others; learn from the expertise and experience of others who blog Dogear Save, organize and share bookmarks; discover bookmarks that have been qualified by others with similar interests & expertise Activities Organize your work, plan next steps, and easily tap your expanding professional network to help execute your everyday deliverables, faster Profiles Quickly find the people you need by searching across your organization using keywords that help identify expertise, current projects and responsibilities
Using Lotus Connections from your daily tools Lotus Connections Services IBM Lotus Notes® IBM Lotus Sametime® IBM WebSphere® Portal Web User Interface Web application Browser bookmarklets Powerful activity sidebar Community broadcasts Activities plug-in Portlet integrates any / all services into portal pages / sites Extensibility Feed readers Business card Mashups REST APIs
Using Our Own Software to Build Communities Externally
With IBM Business Partners:
Lotus Connections for Partners
Lotus Connections Helps Deliver Expertise To Customers
No easy way to find, learn from and work with experts across the company
Re-inventing the wheel again and again
Improving the efficiency of key revenue generating employees
Increase customer satisfaction with faster service
Raising the reach and impact of their subject-matter experts
Business Value Corporate white pages directory that allows employees to quickly find expertise in different markets, technology and financial services. Blogs, bookmarks and communities services are used so employees can share knowledge and get feedback from experts. Also, employees are using Activities to execute key deliverables faster Solution Global Financial Services Firm
Lotus Connections Drives Innovative Product Development In order to grow the business faster, they needed a faster way to develop and evaluate new services concepts and business models. Challenge
New services suggested by customer and partner communities
Accelerate the evaluation of new service concepts and therefore be faster to market
Grow market share and revenue through differentiated services and business models
Business Value Deployed a Innovation Factory portal application that utilized the social software services of Lotus Connections to include communities of employees, customers and partners in the development and evaluation of new Telcom services. Solution Telecommunications Firm
Lotus Connections Improves Call Center Productivity Want to improve employee productivity by delivering the best user experience, increase operational excellence, and foster innovation between teams Challenge
Increase communication and coordination of projects between teams
Reduce time required to find the correct people with the right expertise
Improve collective intelligence of organization by sharing experiences
Business Value Deployed enterprise wide implementation of the 5 social software services of Lotus Connections. Focused on enabling users to become more productive by working smarter and finding information – one key area was transfer of knowledge between engineering and call center staff. Solution Network and Communications Provider
Lotus Connections Saves Time on Post-disaster Reporting Disaster Response teams need the ability to associate soft documents with an event (e.g. Hurricanes), without having to go to a "fixed" location. This currently relies on individuals taking the time to navigate to a site and post the documents. Challenge
Capturing more data, easier than is being lost because it's only available for a very short duration.
Improved access to disaster information, with the expectation of capturing "all" documents and records
Easy integration into other applications (Microsoft Office)
Business Value Deploying Activities (component of Lotus Connections) the Disaster Response Teams have the ability to save valuable time on post-disaster reporting capturing Solution Natural Disaster Recovery - Federal Agency
Why Select IBM for Your Social Software Initiative?
We have deep client experience with innovative users of social software technology in commercial enterprises and government agencies
We offer a comprehensive solution designed to address business needs using open standards technology
We’ve made a multi-million dollar commitment to ongoing social software solution development
Lotus Connections is built on WebSphere Application Server for scalability and supports REST/ATOM standards for easy extensibility
We have a long track record of thought leadership and business innovation
The Business Value of Social Software Crosses Multiple Dimensions Implementation Services Software Benefits Maintenance ROI TCO Hardware
Faster response to customer facing issues
Improved effectiveness of intra- and inter-company communications
Greater hit rate / faster time to value on innovations
Improved Growth Through Innovation Faster Task Execution Improved Efficiency
Faster access to current information about people
Faster execution by ‘taking tasks out of the inbox’
Better reuse of best practices via activity templates
Increased Empowerment of Key Resources
Reduced recruiting costs for expertise already available in the company
Reduced rework on overlapping projects
Improved compliance efforts via use of an integrated set of tools versus disparate internet web applications
Avoid duplicated IT infrastructure to support siloed collaboration technologies
Greater leverage of key experts across an organization
Improved retention of younger employees
Faster development of high performing resources
Benefit Areas & Value Propositions
Learn how Lotus Connections can help Boost Innovation and Productivity for You Today … www.ibm.com/lotus/connections Latest product info, research, podcasts, and more
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