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BUS103 Leveraging Social Software to Boost Innovation and Productivity Today
Making sense out of “social software” visualization Wiki’s Blogs Social Networks AJAX RSS Mash-ups Social  Computing MySpace Tags Web 2.0 del.icio.us  Flickr  REST  ATOM LinkedIn folksonomy  Consumerization  Digg bookmarking  Communities   Video Sharing Avatars  Facebook   Does any of this matter in  ‘real business’ today???
Lotus Connections Buzz IBM to Sell Internet Social-Networking Software for Businesses , Jan 22, 2007 “ Social-networking sites are not just for teenagers. They have business uses too” April 7 th , 2007 IBM's Social Networking Push,  Jan 22, 2007 Playing Well with Others , June 18, 2007 CNBC,  Jan 22, 2007
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
Demand for Growth Drives a Need for Innovation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CEOs: sources of new ideas and innovation IBM Institute for Business Value. CEO Study 2006 45% 35% 25% 15% 5% 5% 15% 25% 35% 45% Business partners Clients Consultants Competitors Associations, trade groups, conference boards Academia Internet, blogs, bulletin boards Think tanks Other Research and development (internal) Sales or service units Employees  (general population)
Changing Demographics Drives a Need to Empower the  New Generation of Business Leaders 19%  of the entire American workforce holding  executive , administrative and managerial positions  will retire in the next five years Source: Beazley, et. al,  Continuity Management,  Mackay, Alan. “Mature Age Workers: Sustaining Out Future Labor Force.” An Ageless Workforce - Opportunities for Business' Symposium Conference Paper. August 27, 2003.  www.ageing.health.gov.au/ofoa/wllplan/aawpapers.htm , Time to act quickly on aging.” The Japan Times Online. August 23, 2002  www.japantimes.co.jp/cgi-bin/getarticle.pl5?ed20020823a1.htm , A. Paulli, “Pension systems and gradual retirement in Italy”, September 2000, p.17  ,  In the year 2000, there were more people  receiving pensions  in Italy than  people working  (22 versus 21 million) Within the next seven years,  33 million people  in Japan (26% of the population) will be  over 65 years old   By 2016, the number of individuals  aged 60-64  in Australia is expected to almost  double
Project-Based Work Drives a Need for Improved Activity Execution Across Professional Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Adapted from: *C. Hill, R. Yates, C. Jones, S. Kogan,  Beyond predictable workflows: Enhancing productivity in artful business processes ,  IBM Systems Journal, Vol. 45, No. 4, 2006, http://www.research.ibm.com/journal/sj/454/hill.html
Changing Nature of Work Drives a Need to Connect Dispersed Workforces ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Indicate your level of trust in the following types of ads” % trust somewhat or completely Source: Forrester Research and Intelliseek Low Trust in Advertising Drives the Need to Connect Consumers
If those are the needs, what’s the solution? Need for Innovation Need for Execution Need to Empower  Need to Connect  Enterprise social software will be the biggest new workplace technology success story of this decade.  30% of enterprises will openly sponsor internal…social sharing spaces to help employees find others with similar interest, skills, backgrounds and experiences.  - Gartner, “ Predicts 2007 – Big Changes Ahead in the High Performance Workplace”, Dec 5, 2006
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
IBM Lotus Connections Software Communities Blogs Dogear Activities Profiles Lotus Connections  ®  is social software for business that empowers you to be more innovative and helps you execute  more quickly by using dynamic networks of coworkers, partners and customers.
Lotus Connections provides 5 key services Communities Create, find, join, and work with communities of people who share a common interest, responsibility, or area of expertise Blogs Use a weblog to present your idea and get feedback from others; learn from the expertise and experience of others who blog Dogear Save, organize and share bookmarks; discover bookmarks that have been qualified by others with similar interests & expertise Activities Organize your work, plan next steps, and easily tap your expanding professional network to help execute your everyday deliverables, faster Profiles Quickly find the people you need by searching across your organization using keywords that help identify expertise, current projects and responsibilities
 
 
 
 
 
 
 
 
 
 
 
 
Using Lotus Connections from your daily tools Lotus Connections Services IBM Lotus Notes® IBM Lotus Sametime® IBM WebSphere® Portal Web User Interface Web application Browser bookmarklets Powerful activity sidebar Community broadcasts Activities plug-in Portlet integrates any / all services into portal pages / sites Extensibility Feed readers Business card Mashups REST APIs
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
Profile for registered customer Note: View is graphical design of customized interface accessing Lotus Connections services
Customer creates a profile Note: View is graphical design of customized interface accessing Lotus Connections services
Customer’s list of social bookmarks Note: View is graphical design of customized interface accessing Lotus Connections services
Customer’s blog Note: View is graphical design of customized interface accessing Lotus Connections services
Customer Communities Note: View is graphical design of customized interface accessing Lotus Connections services
Community for Specific Customer Segment Note: View is graphical design of customized interface accessing Lotus Connections services
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
Using Our Own Software to Build Communities Externally ,[object Object],[object Object],[object Object],[object Object]
Lotus Connections Helps Deliver Expertise To Customers ,[object Object],[object Object],Challenge ,[object Object],[object Object],[object Object],Business Value Corporate white pages directory that allows employees to quickly find expertise in different markets, technology and financial services.  Blogs, bookmarks and communities services are used so employees can share knowledge and get feedback from experts.  Also, employees are using Activities to execute key deliverables faster  Solution Global Financial  Services Firm
Lotus Connections Drives Innovative Product Development In order to grow the business faster,  they needed a faster way to develop and evaluate new services concepts and business models. Challenge ,[object Object],[object Object],[object Object],Business Value Deployed a Innovation Factory portal application that utilized the social software services of Lotus Connections to include communities of employees, customers and partners in the development and evaluation of new Telcom services.  Solution Telecommunications  Firm
Lotus Connections Improves Call Center Productivity Want to improve employee productivity by delivering the best user experience, increase operational excellence, and foster innovation between teams Challenge ,[object Object],[object Object],[object Object],Business Value Deployed enterprise wide implementation of the 5 social software services of Lotus Connections.  Focused on enabling users to become more productive by working smarter and finding information – one key area was transfer of knowledge between engineering and call center staff.  Solution Network and  Communications  Provider
Lotus Connections Saves Time on Post-disaster Reporting   Disaster Response teams need the ability to associate soft documents with an event (e.g. Hurricanes), without having to go to a "fixed" location. This currently relies on  individuals taking the time to navigate to a site and post the documents.   Challenge ,[object Object],[object Object],[object Object],Business Value Deploying Activities (component of Lotus Connections) the Disaster Response Teams have the ability to  save valuable time on post-disaster reporting capturing Solution Natural Disaster Recovery - Federal Agency
Why Select IBM for Your Social Software Initiative? ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Business Value of Social Software Crosses Multiple Dimensions Implementation Services Software Benefits Maintenance ROI TCO Hardware ,[object Object],[object Object],[object Object],Improved Growth  Through Innovation Faster Task Execution Improved Efficiency ,[object Object],[object Object],[object Object],Increased Empowerment of  Key Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Benefit Areas & Value Propositions
Learn how Lotus Connections can help Boost Innovation and Productivity for You Today … www.ibm.com/lotus/connections Latest product info, research, podcasts, and more
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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IBM Lotus Connections

  • 1. BUS103 Leveraging Social Software to Boost Innovation and Productivity Today
  • 2. Making sense out of “social software” visualization Wiki’s Blogs Social Networks AJAX RSS Mash-ups Social Computing MySpace Tags Web 2.0 del.icio.us Flickr REST ATOM LinkedIn folksonomy Consumerization Digg bookmarking Communities Video Sharing Avatars Facebook Does any of this matter in ‘real business’ today???
  • 3. Lotus Connections Buzz IBM to Sell Internet Social-Networking Software for Businesses , Jan 22, 2007 “ Social-networking sites are not just for teenagers. They have business uses too” April 7 th , 2007 IBM's Social Networking Push, Jan 22, 2007 Playing Well with Others , June 18, 2007 CNBC, Jan 22, 2007
  • 4.
  • 5.
  • 6. Changing Demographics Drives a Need to Empower the New Generation of Business Leaders 19% of the entire American workforce holding executive , administrative and managerial positions will retire in the next five years Source: Beazley, et. al, Continuity Management, Mackay, Alan. “Mature Age Workers: Sustaining Out Future Labor Force.” An Ageless Workforce - Opportunities for Business' Symposium Conference Paper. August 27, 2003. www.ageing.health.gov.au/ofoa/wllplan/aawpapers.htm , Time to act quickly on aging.” The Japan Times Online. August 23, 2002 www.japantimes.co.jp/cgi-bin/getarticle.pl5?ed20020823a1.htm , A. Paulli, “Pension systems and gradual retirement in Italy”, September 2000, p.17 , In the year 2000, there were more people receiving pensions in Italy than people working (22 versus 21 million) Within the next seven years, 33 million people in Japan (26% of the population) will be over 65 years old By 2016, the number of individuals aged 60-64 in Australia is expected to almost double
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  • 9. “ Indicate your level of trust in the following types of ads” % trust somewhat or completely Source: Forrester Research and Intelliseek Low Trust in Advertising Drives the Need to Connect Consumers
  • 10. If those are the needs, what’s the solution? Need for Innovation Need for Execution Need to Empower Need to Connect Enterprise social software will be the biggest new workplace technology success story of this decade. 30% of enterprises will openly sponsor internal…social sharing spaces to help employees find others with similar interest, skills, backgrounds and experiences. - Gartner, “ Predicts 2007 – Big Changes Ahead in the High Performance Workplace”, Dec 5, 2006
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  • 12. IBM Lotus Connections Software Communities Blogs Dogear Activities Profiles Lotus Connections ® is social software for business that empowers you to be more innovative and helps you execute more quickly by using dynamic networks of coworkers, partners and customers.
  • 13. Lotus Connections provides 5 key services Communities Create, find, join, and work with communities of people who share a common interest, responsibility, or area of expertise Blogs Use a weblog to present your idea and get feedback from others; learn from the expertise and experience of others who blog Dogear Save, organize and share bookmarks; discover bookmarks that have been qualified by others with similar interests & expertise Activities Organize your work, plan next steps, and easily tap your expanding professional network to help execute your everyday deliverables, faster Profiles Quickly find the people you need by searching across your organization using keywords that help identify expertise, current projects and responsibilities
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  • 26. Using Lotus Connections from your daily tools Lotus Connections Services IBM Lotus Notes® IBM Lotus Sametime® IBM WebSphere® Portal Web User Interface Web application Browser bookmarklets Powerful activity sidebar Community broadcasts Activities plug-in Portlet integrates any / all services into portal pages / sites Extensibility Feed readers Business card Mashups REST APIs
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  • 28. Profile for registered customer Note: View is graphical design of customized interface accessing Lotus Connections services
  • 29. Customer creates a profile Note: View is graphical design of customized interface accessing Lotus Connections services
  • 30. Customer’s list of social bookmarks Note: View is graphical design of customized interface accessing Lotus Connections services
  • 31. Customer’s blog Note: View is graphical design of customized interface accessing Lotus Connections services
  • 32. Customer Communities Note: View is graphical design of customized interface accessing Lotus Connections services
  • 33. Community for Specific Customer Segment Note: View is graphical design of customized interface accessing Lotus Connections services
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  • 42. Learn how Lotus Connections can help Boost Innovation and Productivity for You Today … www.ibm.com/lotus/connections Latest product info, research, podcasts, and more
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Editor's Notes

  1. Abstract In January, IBM launched Lotus Connections, the first social software specifically designed for business and the response from the press, analysts, and especially line-of-business managers has been amazing. Everyone wants to know "Can social software help me address my business problems today?" "What is a good way to get started with social software?" "What kind of companies are using it and what are the results"? Using data from real deployments, this session will answer those questions and show you how Lotus Connections can help you increase innovation with customers and improve employee productivity today.