Data, Technology and Health Behavior Change

Data, Technology and Health Behavior Change M. Courtney Hughes, PhD Chicago Health 2.0 / Illinois Technology Associa=on October 14, 2010

About Approach Health •  Approach Health helps companies: 1)  Lower medical costs 2)  Increase produc=vity •  Data-‐driven behavior modiﬁca=on integra=ng: 1)  Research evidence-‐base 2)  Industry best prac=ces 3)  ROI 2

The Time Has Never Been Be=er… Challenges Opportuni@es Rising healthcare costs 75% due to unhealthy, modifiable behaviors Ubiquitous mobile devices Engaging members Strong interest in improving health behaviors Cost-‐effec@ve customiza@on Readily available data Effec@ve communica@on algorithms 3

Members are Not Receiving Preven@ve Services Preven=ve Service No Influenza Vaccination 74% No Colon Cancer Screening 49% No Breast Cancer Screening 22% No Cholesterol Screening 15% No Cervical Cancer Screening 8% 0 20 40 60 80 Source : Hughes et al. Am J Health Prom 2010 4

Members are Not Engaging in Healthy Lifestyle Behaviors Inadequate F&V Consumption 77%Behavior Inadequate Physical Activity 49% Smoking 20% Binge Drinking 17% Heavy Drinking 5% 0 20 40 60 80 100 Source : Hughes et al. Am J Health Prom 2010 5

Capturing Popula@on More pa(ent data is available than ever before. Medical Pharma Claims Claims Survey EMR, PHR (HRA, QoL) mDevices Lab Values (Events, ODLs) 6

Goal: Manage U@liza@on •  Iden4fy high-‐risk popula=ons & members •  Engage members using the right message & method •  Deliver ROI Sources: CDC 2010; Health Aﬀairs 2002 7

Technology Enables Iden@ﬁca@on & Eﬀec@ve Communica@on •  Data integra@on – Many more data sources •  Data analy@cs – integrate member data and prior outreach •  Natural Language Processing – low cost •  Communica@on mode -‐ customized 8

Healthy Behaviors. Healthy Returns. Ques=ons? Contact mchughes@approachhealth.com h^p://www.approachhealth.com

Data, Technology and Health Behavior Change

by Courtney Hughes on Aug 26, 2011

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