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QR Codes

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  • 1. QR Codes<br />By Megan Chopay<br />
  • 2. What are they?<br />Specific barcodes readable by scanners or camera phones (short for quick response).<br />Encode information from a two-dimensional space, such as magazines advertisements, television and websites.<br />Developed in Japan to track auto parts but have become popular for commercial use<br />
  • 3. How to use them?<br />Made for quickly and easily linking content on Smartphone's.<br />Most Android phones and Blackberries are able to read the codes right out of the box. For iPhones, the App Store offers a free QRReader.<br />Creating your own QR Code: <br /> http://qrcode.kaywa.com/<br />
  • 4. Where you may have seen them<br />
  • 5. 2011 Grammy Campaign<br />“Music if Life is Music” QR Code reader <br /> on all print material and outdoor<br /> advertisements<br />Unlocks exclusive Grammy content <br />via codes specific to your location.<br />Content includes:<br /> Eight full past Grammy performances<br />Allows users to see all the tags <br />associated with a space when they <br />enter a location — so, if you were to <br />visit the record store, you would be <br />presented with all the other tags <br />associated with the location<br />
  • 6. Strengths<br />Direct link to web page that delivers company or product information<br />Ability to measure number of page views<br />QR format can support a large amount of content <br />Simple to use and easy to place for publicity, marketing and advertising purposes<br />Provide consumers with exclusive content<br />Appeal to a younger more tech-savvy demographic<br />
  • 7. Weaknesses<br />Users must be equipped with a camera phone and the correct reader software, which is currently only available on Smartphone's<br />Limited reach because many people don’t know how to use them <br />Can’t directly track number of people who scan a QR code<br />
  • 8. Sources<br />QR-Code Generator. Web. 07 Mar. 2011. <http://qrcode.kaywa.com/.><br />About 2D Code | QR Code.com. Bar Code to 2D Code. Web. 07 Mar. 2011. <http://www.denso-wave.com/qrcode/aboutqr-e.html>.<br />Music Is Life Is Music. GRAMMY.com The Official Site of Music's Biggest Night. Web. 07 Mar. 2011. <http://www.grammy.com/news/music-is-life-is-music>.<br />QRcode.com. About QR Code. Web. 07 Mar. 2011. <http://www.denso-wave.com/qrcode/index-e.html>.<br />

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