Retail branding
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Retail branding

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Cases and know-how for finantial services, mainly. Major part was taken from KSDP Design - I think it doesn't exist any more, however it was one of the first service design companies. Those days it ...

Cases and know-how for finantial services, mainly. Major part was taken from KSDP Design - I think it doesn't exist any more, however it was one of the first service design companies. Those days it was called strategic brand consulting, hollistic approach and inclusive branding. Thank you KSDP for your works.

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Retail branding Retail branding Presentation Transcript

  • Martin Chlodnicki, Ph.D. Retail Branding for Financial Services SpaceBrand methodology and pictures used in this presentation belong to KSDP Design B.V. in Amsterdamśroda, 20 czerwca 12 1
  • Retail Strategy Presentation • Strategic design • Three dimensional branding - space brand • From 2-D to 3-D branding • Retail banking - trends • Retail banking - ABSA Bankśroda, 20 czerwca 12 2
  • It’s not the size of your company that counts, but it’s the shapeśroda, 20 czerwca 12 3
  • SASOL/ Petrol Stationśroda, 20 czerwca 12 4
  • SASOL/ Petrol Stationśroda, 20 czerwca 12 5
  • Strategic Designśroda, 20 czerwca 12 6
  • Strategic Design • Business solutions through designśroda, 20 czerwca 12 6
  • Strategic Design • Business solutions through design • Design - total image managementśroda, 20 czerwca 12 6
  • Strategic Design • Business solutions through design • Design - total image management • Retail environment part of marketing conceptśroda, 20 czerwca 12 6
  • Strategic Design • Business solutions through design • Design - total image management • Retail environment part of marketing concept • Synergy of unique skillsśroda, 20 czerwca 12 6
  • Strategic Design • Business solutions through design • Design - total image management • Retail environment part of marketing concept • Synergy of unique skills • Design spend must have a returnśroda, 20 czerwca 12 6
  • Strategic Design • Business solutions through design • Design - total image management • Retail environment part of marketing concept • Synergy of unique skills • Design spend must have a return Brand Value = ROMI Marketing Spendśroda, 20 czerwca 12 6
  • środa, 20 czerwca 12 7
  • środa, 20 czerwca 12 7
  • Strategic Designśroda, 20 czerwca 12 8
  • Strategic Designśroda, 20 czerwca 12 9
  • Three Dimensional Brandingśroda, 20 czerwca 12 10
  • Three Dimensional Branding SpaceBrand® is a unique process which strategically portrays the brand values of an organization, exploiting all senses to procure customers and create loyalty.środa, 20 czerwca 12 10
  • Three Dimensional Branding SpaceBrand® is a unique process which strategically portrays the brand values of an organization, exploiting all senses to procure customers and create loyalty.środa, 20 czerwca 12 10
  • Three Dimensional Branding SpaceBrand® is a unique process which strategically portrays the brand values of an organization, exploiting all senses to procure customers and create loyalty. The process exploits established positive brand equity and establishes a new value set for a fresh dialogue with the market.środa, 20 czerwca 12 10
  • Three Dimensional Brandingśroda, 20 czerwca 12 11
  • Three Dimensional Branding SpaceBrand® - Outcomeśroda, 20 czerwca 12 11
  • Three Dimensional Branding SpaceBrand® - Outcomeśroda, 20 czerwca 12 11
  • Three Dimensional Branding SpaceBrand® - Outcome To create an experience that:środa, 20 czerwca 12 11
  • Three Dimensional Branding SpaceBrand® - Outcome To create an experience that: • Induces purchase decisionśroda, 20 czerwca 12 11
  • Three Dimensional Branding SpaceBrand® - Outcome To create an experience that: • Induces purchase decision • Reinforces heritage and valuesśroda, 20 czerwca 12 11
  • Three Dimensional Branding SpaceBrand® - Outcome To create an experience that: • Induces purchase decision • Reinforces heritage and values • Reinforces and creates brand attributesśroda, 20 czerwca 12 11
  • Three Dimensional Branding SpaceBrand® - Outcome To create an experience that: • Induces purchase decision • Reinforces heritage and values • Reinforces and creates brand attributes • Is educationalśroda, 20 czerwca 12 11
  • Three Dimensional Branding SpaceBrand® - Outcome To create an experience that: • Induces purchase decision • Reinforces heritage and values • Reinforces and creates brand attributes • Is educational • Is fun and memorableśroda, 20 czerwca 12 11
  • Three Dimensional Branding SpaceBrand® - Outcome To create an experience that: • Induces purchase decision • Reinforces heritage and values • Reinforces and creates brand attributes • Is educational • Is fun and memorable • Adds value to the brandśroda, 20 czerwca 12 11
  • Three Dimensional Brandingśroda, 20 czerwca 12 12
  • Three Dimensional Branding SpaceBrand® - Processśroda, 20 czerwca 12 12
  • Three Dimensional Branding SpaceBrand® - Processśroda, 20 czerwca 12 12
  • Three Dimensional Branding SpaceBrand® - Process Stage 1 - Analysis of business objectivesśroda, 20 czerwca 12 12
  • Three Dimensional Branding SpaceBrand® - Process Stage 1 - Analysis of business objectives Stage 2 - Retail strategy and design conceptśroda, 20 czerwca 12 12
  • Three Dimensional Branding SpaceBrand® - Process Stage 1 - Analysis of business objectives Stage 2 - Retail strategy and design concept Stage 3 - Generic design and feasibilityśroda, 20 czerwca 12 12
  • Three Dimensional Branding SpaceBrand® - Process Stage 1 - Analysis of business objectives Stage 2 - Retail strategy and design concept Stage 3 - Generic design and feasibility Stage 4 - Break into kit of parts - elementsśroda, 20 czerwca 12 12
  • Three Dimensional Branding SpaceBrand® - Process Stage 1 - Analysis of business objectives Stage 2 - Retail strategy and design concept Stage 3 - Generic design and feasibility Stage 4 - Break into kit of parts - elements Stage 5 - Application protocolśroda, 20 czerwca 12 12
  • Three Dimensional Branding SpaceBrand® - Process Stage 1 - Analysis of business objectives Stage 2 - Retail strategy and design concept Stage 3 - Generic design and feasibility Stage 4 - Break into kit of parts - elements Stage 5 - Application protocol Stage 6 - Technical documentationśroda, 20 czerwca 12 12
  • Three Dimensional Branding SpaceBrand® - Process Stage 1 - Analysis of business objectives Stage 2 - Retail strategy and design concept Stage 3 - Generic design and feasibility Stage 4 - Break into kit of parts - elements Stage 5 - Application protocol Stage 6 - Technical documentation Stage 7 - Prototypeśroda, 20 czerwca 12 12
  • Three Dimensional Branding SpaceBrand® - Process Stage 1 - Analysis of business objectives Stage 2 - Retail strategy and design concept Stage 3 - Generic design and feasibility Stage 4 - Break into kit of parts - elements Stage 5 - Application protocol Stage 6 - Technical documentation Stage 7 - Prototype Stage 8 - Roll out and conversionśroda, 20 czerwca 12 12
  • Three Dimensional Brandingśroda, 20 czerwca 12 13
  • Three Dimensional Brandingśroda, 20 czerwca 12 14
  • Three Dimensional Brandingśroda, 20 czerwca 12 15
  • Three Dimensional Brandingśroda, 20 czerwca 12 16
  • Three Dimensional Branding Space brand – kit of parts SPACIAL HIERARCHY Semi-Private Semi-Public Private Public ELEMENT HIERARCHY Permanent Semi Permanent Temporal Collateral Subliminalśroda, 20 czerwca 12 17
  • From 2 - to 3-dimensional Brandingśroda, 20 czerwca 12 18
  • From 2 - to 3-dimensional Brandingśroda, 20 czerwca 12 19
  • From 2 - to 3-dimensional Brandingśroda, 20 czerwca 12 20
  • From 2 - to 3-dimensional Brandingśroda, 20 czerwca 12 21
  • From 2 - to 3-dimensional Brandingśroda, 20 czerwca 12 22
  • From 2 - to 3-dimensional Brandingśroda, 20 czerwca 12 23
  • From 2 - to 3-dimensional Brandingśroda, 20 czerwca 12 24
  • From 2 - to 3-dimensional Brandingśroda, 20 czerwca 12 25
  • From 2 - to 3-dimensional Brandingśroda, 20 czerwca 12 26
  • From 2 - to 3-dimensional Brandingśroda, 20 czerwca 12 27
  • From 2 - to 3-dimensional Brandingśroda, 20 czerwca 12 28
  • From 2 - to 3-dimensional Brandingśroda, 20 czerwca 12 29
  • Retail Banking - Trendsśroda, 20 czerwca 12 30
  • Retail Banking - Trends Competitive threatsśroda, 20 czerwca 12 30
  • Retail Banking - Trends Competitive threats • Parity of products and serviceśroda, 20 czerwca 12 30
  • Retail Banking - Trends Competitive threats • Parity of products and service • Credit suppliers with a database are competitionśroda, 20 czerwca 12 30
  • Retail Banking - Trends Competitive threats • Parity of products and service • Credit suppliers with a database are competition • Lowered entry barriers for competition through ITśroda, 20 czerwca 12 30
  • Retail Banking - Trends Competitive threats • Parity of products and service • Credit suppliers with a database are competition • Lowered entry barriers for competition through IT • Changes in legislationśroda, 20 czerwca 12 30
  • Retail Banking-Trendsśroda, 20 czerwca 12 31
  • Retail Banking-Trends • High transactional costs in ‘over the counter’ bankingśroda, 20 czerwca 12 31
  • Retail Banking-Trends • High transactional costs in ‘over the counter’ banking • Demand for real time 24 hr bankingśroda, 20 czerwca 12 31
  • Retail Banking-Trends • High transactional costs in ‘over the counter’ banking • Demand for real time 24 hr banking • Internet bankingśroda, 20 czerwca 12 31
  • środa, 20 czerwca 12 32
  • środa, 20 czerwca 12 32
  • środa, 20 czerwca 12 32
  • środa, 20 czerwca 12 32
  • środa, 20 czerwca 12 32
  • środa, 20 czerwca 12 33
  • środa, 20 czerwca 12 33
  • środa, 20 czerwca 12 33
  • środa, 20 czerwca 12 33
  • Banking Trends - Three Dimensional Brandingśroda, 20 czerwca 12 34
  • Banking Trends - Three Dimensional Brandingśroda, 20 czerwca 12 35
  • Retail Banking - Trendsśroda, 20 czerwca 12 36
  • Retail Banking - Trendsśroda, 20 czerwca 12 37
  • Retail Banking - Trends Differentiated Human Art New Bank Low Tech High Tech Decorative Functional Industrial Generic Understanding the Business Intentśroda, 20 czerwca 12 38
  • Retail Banking – ABSA Bankśroda, 20 czerwca 12 39
  • Retail Banking - ABSA Bankśroda, 20 czerwca 12 40
  • Retail Banking - ABSA Bankśroda, 20 czerwca 12 41
  • Retail Banking - ABSA Bankśroda, 20 czerwca 12 42
  • Retail Banking - ABSA Bankśroda, 20 czerwca 12 43
  • Retail Banking - ABSA Bankśroda, 20 czerwca 12 44
  • Retail Banking - ABSA Bankśroda, 20 czerwca 12 45
  • Retail Banking - ABSA Bankśroda, 20 czerwca 12 46
  • Retail Banking - ABSA Bankśroda, 20 czerwca 12 47
  • Retail Banking - ABSA Bankśroda, 20 czerwca 12 48
  • Summary SpaceBrand methodology and pictures used in this presentation belong to KSDP Design B.V. in Amsterdamśroda, 20 czerwca 12 49
  • Summary • Integrated strategic design is key in future financial services. SpaceBrand methodology and pictures used in this presentation belong to KSDP Design B.V. in Amsterdamśroda, 20 czerwca 12 49
  • Summary • Integrated strategic design is key in future financial services. • It is based on a solid analysis and understanding of your current situation. SpaceBrand methodology and pictures used in this presentation belong to KSDP Design B.V. in Amsterdamśroda, 20 czerwca 12 49