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Martin Chlodnicki, Ph.D.        Retail Branding            for Financial Services                                         ...
Retail Strategy Presentation              •   Strategic design              •   Three dimensional branding - space brand  ...
It’s not the size              of your company that counts,                    but it’s the shapeśroda, 20 czerwca 12     ...
SASOL/ Petrol Stationśroda, 20 czerwca 12                           4
SASOL/ Petrol Stationśroda, 20 czerwca 12                           5
Strategic Designśroda, 20 czerwca 12                      6
Strategic Design       • Business solutions through designśroda, 20 czerwca 12                         6
Strategic Design       • Business solutions through design       • Design - total image managementśroda, 20 czerwca 12    ...
Strategic Design       • Business solutions through design       • Design - total image management       • Retail environm...
Strategic Design       •   Business solutions through design       •   Design - total image management       •   Retail en...
Strategic Design       •   Business solutions through design       •   Design - total image management       •   Retail en...
Strategic Design       •   Business solutions through design       •   Design - total image management       •   Retail en...
środa, 20 czerwca 12   7
środa, 20 czerwca 12   7
Strategic Designśroda, 20 czerwca 12                      8
Strategic Designśroda, 20 czerwca 12                      9
Three Dimensional Brandingśroda, 20 czerwca 12                                10
Three Dimensional Branding        SpaceBrand® is a unique process which          strategically portrays the brand values o...
Three Dimensional Branding        SpaceBrand® is a unique process which          strategically portrays the brand values o...
Three Dimensional Branding        SpaceBrand® is a unique process which          strategically portrays the brand values o...
Three Dimensional Brandingśroda, 20 czerwca 12                                11
Three Dimensional Branding        SpaceBrand® - Outcomeśroda, 20 czerwca 12                                11
Three Dimensional Branding        SpaceBrand® - Outcomeśroda, 20 czerwca 12                                11
Three Dimensional Branding        SpaceBrand® - Outcome        To create an experience that:środa, 20 czerwca 12          ...
Three Dimensional Branding        SpaceBrand® - Outcome        To create an experience that:        • Induces purchase dec...
Three Dimensional Branding        SpaceBrand® - Outcome        To create an experience that:        • Induces purchase dec...
Three Dimensional Branding        SpaceBrand® - Outcome        To create an experience that:        • Induces purchase dec...
Three Dimensional Branding        SpaceBrand® - Outcome        To create an experience that:        • Induces purchase dec...
Three Dimensional Branding        SpaceBrand® - Outcome        To create an experience that:        • Induces purchase dec...
Three Dimensional Branding        SpaceBrand® - Outcome        To create an experience that:        • Induces purchase dec...
Three Dimensional Brandingśroda, 20 czerwca 12                                12
Three Dimensional Branding        SpaceBrand® - Processśroda, 20 czerwca 12                                12
Three Dimensional Branding        SpaceBrand® - Processśroda, 20 czerwca 12                                12
Three Dimensional Branding        SpaceBrand® - Process        Stage 1 - Analysis of business objectivesśroda, 20 czerwca ...
Three Dimensional Branding        SpaceBrand® - Process        Stage 1 - Analysis of business objectives        Stage 2 - ...
Three Dimensional Branding        SpaceBrand® - Process        Stage 1 - Analysis of business objectives        Stage 2 - ...
Three Dimensional Branding        SpaceBrand® - Process        Stage 1 - Analysis of business objectives        Stage 2 - ...
Three Dimensional Branding        SpaceBrand® - Process        Stage 1 - Analysis of business objectives        Stage 2 - ...
Three Dimensional Branding        SpaceBrand® - Process        Stage 1 - Analysis of business objectives        Stage 2 - ...
Three Dimensional Branding        SpaceBrand® - Process        Stage 1 - Analysis of business objectives        Stage 2 - ...
Three Dimensional Branding        SpaceBrand® - Process        Stage 1 - Analysis of business objectives        Stage 2 - ...
Three Dimensional Brandingśroda, 20 czerwca 12                                13
Three Dimensional Brandingśroda, 20 czerwca 12                                14
Three Dimensional Brandingśroda, 20 czerwca 12                                15
Three Dimensional Brandingśroda, 20 czerwca 12                                16
Three Dimensional Branding                                           Space brand – kit of parts                           ...
From 2 - to 3-dimensional Brandingśroda, 20 czerwca 12                                18
From 2 - to 3-dimensional Brandingśroda, 20 czerwca 12                                19
From 2 - to 3-dimensional Brandingśroda, 20 czerwca 12                                20
From 2 - to 3-dimensional Brandingśroda, 20 czerwca 12                                21
From 2 - to 3-dimensional Brandingśroda, 20 czerwca 12                                22
From 2 - to 3-dimensional Brandingśroda, 20 czerwca 12                                23
From 2 - to 3-dimensional Brandingśroda, 20 czerwca 12                                24
From 2 - to 3-dimensional Brandingśroda, 20 czerwca 12                                25
From 2 - to 3-dimensional Brandingśroda, 20 czerwca 12                                26
From 2 - to 3-dimensional Brandingśroda, 20 czerwca 12                                27
From 2 - to 3-dimensional Brandingśroda, 20 czerwca 12                                28
From 2 - to 3-dimensional Brandingśroda, 20 czerwca 12                                29
Retail Banking - Trendsśroda, 20 czerwca 12                             30
Retail Banking - Trends            Competitive threatsśroda, 20 czerwca 12                             30
Retail Banking - Trends            Competitive threats            • Parity of products and serviceśroda, 20 czerwca 12    ...
Retail Banking - Trends            Competitive threats            • Parity of products and service            • Credit sup...
Retail Banking - Trends            Competitive threats            • Parity of products and service            • Credit sup...
Retail Banking - Trends            Competitive threats            • Parity of products and service            • Credit sup...
Retail Banking-Trendsśroda, 20 czerwca 12                           31
Retail Banking-Trends        • High transactional costs          in ‘over the counter’          bankingśroda, 20 czerwca 1...
Retail Banking-Trends        • High transactional costs          in ‘over the counter’          banking        • Demand fo...
Retail Banking-Trends        • High transactional costs          in ‘over the counter’          banking        • Demand fo...
środa, 20 czerwca 12   32
środa, 20 czerwca 12   32
środa, 20 czerwca 12   32
środa, 20 czerwca 12   32
środa, 20 czerwca 12   32
środa, 20 czerwca 12   33
środa, 20 czerwca 12   33
środa, 20 czerwca 12   33
środa, 20 czerwca 12   33
Banking Trends - Three Dimensional                          Brandingśroda, 20 czerwca 12                               34
Banking Trends - Three Dimensional                          Brandingśroda, 20 czerwca 12                               35
Retail Banking - Trendsśroda, 20 czerwca 12                             36
Retail Banking - Trendsśroda, 20 czerwca 12                             37
Retail Banking - Trends                             Differentiated                                 Human                  ...
Retail Banking – ABSA Bankśroda, 20 czerwca 12                                39
Retail Banking - ABSA Bankśroda, 20 czerwca 12                                40
Retail Banking - ABSA Bankśroda, 20 czerwca 12                                41
Retail Banking - ABSA Bankśroda, 20 czerwca 12                                42
Retail Banking - ABSA Bankśroda, 20 czerwca 12                                43
Retail Banking - ABSA Bankśroda, 20 czerwca 12                                44
Retail Banking - ABSA Bankśroda, 20 czerwca 12                                45
Retail Banking - ABSA Bankśroda, 20 czerwca 12                                46
Retail Banking - ABSA Bankśroda, 20 czerwca 12                                47
Retail Banking - ABSA Bankśroda, 20 czerwca 12                                48
Summary                       SpaceBrand methodology and pictures used in                               this presentation ...
Summary              • Integrated strategic design is key in future                financial services.                    ...
Summary              • Integrated strategic design is key in future                financial services.              • It i...
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Retail Branding for Financial Services

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Cases and know-how for finantial services, mainly. Major part was taken from KSDP Design - I think it doesn't exist any more, however it was one of the first service design companies. Those days it was called strategic brand consulting, hollistic approach and inclusive branding. Thank you KSDP for your works.

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Transcript of "Retail Branding for Financial Services"

  1. 1. Martin Chlodnicki, Ph.D. Retail Branding for Financial Services SpaceBrand methodology and pictures used in this presentation belong to KSDP Design B.V. in Amsterdamśroda, 20 czerwca 12 1
  2. 2. Retail Strategy Presentation • Strategic design • Three dimensional branding - space brand • From 2-D to 3-D branding • Retail banking - trends • Retail banking - ABSA Bankśroda, 20 czerwca 12 2
  3. 3. It’s not the size of your company that counts, but it’s the shapeśroda, 20 czerwca 12 3
  4. 4. SASOL/ Petrol Stationśroda, 20 czerwca 12 4
  5. 5. SASOL/ Petrol Stationśroda, 20 czerwca 12 5
  6. 6. Strategic Designśroda, 20 czerwca 12 6
  7. 7. Strategic Design • Business solutions through designśroda, 20 czerwca 12 6
  8. 8. Strategic Design • Business solutions through design • Design - total image managementśroda, 20 czerwca 12 6
  9. 9. Strategic Design • Business solutions through design • Design - total image management • Retail environment part of marketing conceptśroda, 20 czerwca 12 6
  10. 10. Strategic Design • Business solutions through design • Design - total image management • Retail environment part of marketing concept • Synergy of unique skillsśroda, 20 czerwca 12 6
  11. 11. Strategic Design • Business solutions through design • Design - total image management • Retail environment part of marketing concept • Synergy of unique skills • Design spend must have a returnśroda, 20 czerwca 12 6
  12. 12. Strategic Design • Business solutions through design • Design - total image management • Retail environment part of marketing concept • Synergy of unique skills • Design spend must have a return Brand Value = ROMI Marketing Spendśroda, 20 czerwca 12 6
  13. 13. środa, 20 czerwca 12 7
  14. 14. środa, 20 czerwca 12 7
  15. 15. Strategic Designśroda, 20 czerwca 12 8
  16. 16. Strategic Designśroda, 20 czerwca 12 9
  17. 17. Three Dimensional Brandingśroda, 20 czerwca 12 10
  18. 18. Three Dimensional Branding SpaceBrand® is a unique process which strategically portrays the brand values of an organization, exploiting all senses to procure customers and create loyalty.środa, 20 czerwca 12 10
  19. 19. Three Dimensional Branding SpaceBrand® is a unique process which strategically portrays the brand values of an organization, exploiting all senses to procure customers and create loyalty.środa, 20 czerwca 12 10
  20. 20. Three Dimensional Branding SpaceBrand® is a unique process which strategically portrays the brand values of an organization, exploiting all senses to procure customers and create loyalty. The process exploits established positive brand equity and establishes a new value set for a fresh dialogue with the market.środa, 20 czerwca 12 10
  21. 21. Three Dimensional Brandingśroda, 20 czerwca 12 11
  22. 22. Three Dimensional Branding SpaceBrand® - Outcomeśroda, 20 czerwca 12 11
  23. 23. Three Dimensional Branding SpaceBrand® - Outcomeśroda, 20 czerwca 12 11
  24. 24. Three Dimensional Branding SpaceBrand® - Outcome To create an experience that:środa, 20 czerwca 12 11
  25. 25. Three Dimensional Branding SpaceBrand® - Outcome To create an experience that: • Induces purchase decisionśroda, 20 czerwca 12 11
  26. 26. Three Dimensional Branding SpaceBrand® - Outcome To create an experience that: • Induces purchase decision • Reinforces heritage and valuesśroda, 20 czerwca 12 11
  27. 27. Three Dimensional Branding SpaceBrand® - Outcome To create an experience that: • Induces purchase decision • Reinforces heritage and values • Reinforces and creates brand attributesśroda, 20 czerwca 12 11
  28. 28. Three Dimensional Branding SpaceBrand® - Outcome To create an experience that: • Induces purchase decision • Reinforces heritage and values • Reinforces and creates brand attributes • Is educationalśroda, 20 czerwca 12 11
  29. 29. Three Dimensional Branding SpaceBrand® - Outcome To create an experience that: • Induces purchase decision • Reinforces heritage and values • Reinforces and creates brand attributes • Is educational • Is fun and memorableśroda, 20 czerwca 12 11
  30. 30. Three Dimensional Branding SpaceBrand® - Outcome To create an experience that: • Induces purchase decision • Reinforces heritage and values • Reinforces and creates brand attributes • Is educational • Is fun and memorable • Adds value to the brandśroda, 20 czerwca 12 11
  31. 31. Three Dimensional Brandingśroda, 20 czerwca 12 12
  32. 32. Three Dimensional Branding SpaceBrand® - Processśroda, 20 czerwca 12 12
  33. 33. Three Dimensional Branding SpaceBrand® - Processśroda, 20 czerwca 12 12
  34. 34. Three Dimensional Branding SpaceBrand® - Process Stage 1 - Analysis of business objectivesśroda, 20 czerwca 12 12
  35. 35. Three Dimensional Branding SpaceBrand® - Process Stage 1 - Analysis of business objectives Stage 2 - Retail strategy and design conceptśroda, 20 czerwca 12 12
  36. 36. Three Dimensional Branding SpaceBrand® - Process Stage 1 - Analysis of business objectives Stage 2 - Retail strategy and design concept Stage 3 - Generic design and feasibilityśroda, 20 czerwca 12 12
  37. 37. Three Dimensional Branding SpaceBrand® - Process Stage 1 - Analysis of business objectives Stage 2 - Retail strategy and design concept Stage 3 - Generic design and feasibility Stage 4 - Break into kit of parts - elementsśroda, 20 czerwca 12 12
  38. 38. Three Dimensional Branding SpaceBrand® - Process Stage 1 - Analysis of business objectives Stage 2 - Retail strategy and design concept Stage 3 - Generic design and feasibility Stage 4 - Break into kit of parts - elements Stage 5 - Application protocolśroda, 20 czerwca 12 12
  39. 39. Three Dimensional Branding SpaceBrand® - Process Stage 1 - Analysis of business objectives Stage 2 - Retail strategy and design concept Stage 3 - Generic design and feasibility Stage 4 - Break into kit of parts - elements Stage 5 - Application protocol Stage 6 - Technical documentationśroda, 20 czerwca 12 12
  40. 40. Three Dimensional Branding SpaceBrand® - Process Stage 1 - Analysis of business objectives Stage 2 - Retail strategy and design concept Stage 3 - Generic design and feasibility Stage 4 - Break into kit of parts - elements Stage 5 - Application protocol Stage 6 - Technical documentation Stage 7 - Prototypeśroda, 20 czerwca 12 12
  41. 41. Three Dimensional Branding SpaceBrand® - Process Stage 1 - Analysis of business objectives Stage 2 - Retail strategy and design concept Stage 3 - Generic design and feasibility Stage 4 - Break into kit of parts - elements Stage 5 - Application protocol Stage 6 - Technical documentation Stage 7 - Prototype Stage 8 - Roll out and conversionśroda, 20 czerwca 12 12
  42. 42. Three Dimensional Brandingśroda, 20 czerwca 12 13
  43. 43. Three Dimensional Brandingśroda, 20 czerwca 12 14
  44. 44. Three Dimensional Brandingśroda, 20 czerwca 12 15
  45. 45. Three Dimensional Brandingśroda, 20 czerwca 12 16
  46. 46. Three Dimensional Branding Space brand – kit of parts SPACIAL HIERARCHY Semi-Private Semi-Public Private Public ELEMENT HIERARCHY Permanent Semi Permanent Temporal Collateral Subliminalśroda, 20 czerwca 12 17
  47. 47. From 2 - to 3-dimensional Brandingśroda, 20 czerwca 12 18
  48. 48. From 2 - to 3-dimensional Brandingśroda, 20 czerwca 12 19
  49. 49. From 2 - to 3-dimensional Brandingśroda, 20 czerwca 12 20
  50. 50. From 2 - to 3-dimensional Brandingśroda, 20 czerwca 12 21
  51. 51. From 2 - to 3-dimensional Brandingśroda, 20 czerwca 12 22
  52. 52. From 2 - to 3-dimensional Brandingśroda, 20 czerwca 12 23
  53. 53. From 2 - to 3-dimensional Brandingśroda, 20 czerwca 12 24
  54. 54. From 2 - to 3-dimensional Brandingśroda, 20 czerwca 12 25
  55. 55. From 2 - to 3-dimensional Brandingśroda, 20 czerwca 12 26
  56. 56. From 2 - to 3-dimensional Brandingśroda, 20 czerwca 12 27
  57. 57. From 2 - to 3-dimensional Brandingśroda, 20 czerwca 12 28
  58. 58. From 2 - to 3-dimensional Brandingśroda, 20 czerwca 12 29
  59. 59. Retail Banking - Trendsśroda, 20 czerwca 12 30
  60. 60. Retail Banking - Trends Competitive threatsśroda, 20 czerwca 12 30
  61. 61. Retail Banking - Trends Competitive threats • Parity of products and serviceśroda, 20 czerwca 12 30
  62. 62. Retail Banking - Trends Competitive threats • Parity of products and service • Credit suppliers with a database are competitionśroda, 20 czerwca 12 30
  63. 63. Retail Banking - Trends Competitive threats • Parity of products and service • Credit suppliers with a database are competition • Lowered entry barriers for competition through ITśroda, 20 czerwca 12 30
  64. 64. Retail Banking - Trends Competitive threats • Parity of products and service • Credit suppliers with a database are competition • Lowered entry barriers for competition through IT • Changes in legislationśroda, 20 czerwca 12 30
  65. 65. Retail Banking-Trendsśroda, 20 czerwca 12 31
  66. 66. Retail Banking-Trends • High transactional costs in ‘over the counter’ bankingśroda, 20 czerwca 12 31
  67. 67. Retail Banking-Trends • High transactional costs in ‘over the counter’ banking • Demand for real time 24 hr bankingśroda, 20 czerwca 12 31
  68. 68. Retail Banking-Trends • High transactional costs in ‘over the counter’ banking • Demand for real time 24 hr banking • Internet bankingśroda, 20 czerwca 12 31
  69. 69. środa, 20 czerwca 12 32
  70. 70. środa, 20 czerwca 12 32
  71. 71. środa, 20 czerwca 12 32
  72. 72. środa, 20 czerwca 12 32
  73. 73. środa, 20 czerwca 12 32
  74. 74. środa, 20 czerwca 12 33
  75. 75. środa, 20 czerwca 12 33
  76. 76. środa, 20 czerwca 12 33
  77. 77. środa, 20 czerwca 12 33
  78. 78. Banking Trends - Three Dimensional Brandingśroda, 20 czerwca 12 34
  79. 79. Banking Trends - Three Dimensional Brandingśroda, 20 czerwca 12 35
  80. 80. Retail Banking - Trendsśroda, 20 czerwca 12 36
  81. 81. Retail Banking - Trendsśroda, 20 czerwca 12 37
  82. 82. Retail Banking - Trends Differentiated Human Art New Bank Low Tech High Tech Decorative Functional Industrial Generic Understanding the Business Intentśroda, 20 czerwca 12 38
  83. 83. Retail Banking – ABSA Bankśroda, 20 czerwca 12 39
  84. 84. Retail Banking - ABSA Bankśroda, 20 czerwca 12 40
  85. 85. Retail Banking - ABSA Bankśroda, 20 czerwca 12 41
  86. 86. Retail Banking - ABSA Bankśroda, 20 czerwca 12 42
  87. 87. Retail Banking - ABSA Bankśroda, 20 czerwca 12 43
  88. 88. Retail Banking - ABSA Bankśroda, 20 czerwca 12 44
  89. 89. Retail Banking - ABSA Bankśroda, 20 czerwca 12 45
  90. 90. Retail Banking - ABSA Bankśroda, 20 czerwca 12 46
  91. 91. Retail Banking - ABSA Bankśroda, 20 czerwca 12 47
  92. 92. Retail Banking - ABSA Bankśroda, 20 czerwca 12 48
  93. 93. Summary SpaceBrand methodology and pictures used in this presentation belong to KSDP Design B.V. in Amsterdamśroda, 20 czerwca 12 49
  94. 94. Summary • Integrated strategic design is key in future financial services. SpaceBrand methodology and pictures used in this presentation belong to KSDP Design B.V. in Amsterdamśroda, 20 czerwca 12 49
  95. 95. Summary • Integrated strategic design is key in future financial services. • It is based on a solid analysis and understanding of your current situation. SpaceBrand methodology and pictures used in this presentation belong to KSDP Design B.V. in Amsterdamśroda, 20 czerwca 12 49
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