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The Ad Club 2010 Presentation
The Ad Club 2010 Presentation
The Ad Club 2010 Presentation
The Ad Club 2010 Presentation
The Ad Club 2010 Presentation
The Ad Club 2010 Presentation
The Ad Club 2010 Presentation
The Ad Club 2010 Presentation
The Ad Club 2010 Presentation
The Ad Club 2010 Presentation
The Ad Club 2010 Presentation
The Ad Club 2010 Presentation
The Ad Club 2010 Presentation
The Ad Club 2010 Presentation
The Ad Club 2010 Presentation
The Ad Club 2010 Presentation
The Ad Club 2010 Presentation
The Ad Club 2010 Presentation
The Ad Club 2010 Presentation
The Ad Club 2010 Presentation
The Ad Club 2010 Presentation
The Ad Club 2010 Presentation
The Ad Club 2010 Presentation
The Ad Club 2010 Presentation
The Ad Club 2010 Presentation
The Ad Club 2010 Presentation
The Ad Club 2010 Presentation
The Ad Club 2010 Presentation
The Ad Club 2010 Presentation
The Ad Club 2010 Presentation
The Ad Club 2010 Presentation
The Ad Club 2010 Presentation
The Ad Club 2010 Presentation
The Ad Club 2010 Presentation
The Ad Club 2010 Presentation
The Ad Club 2010 Presentation
The Ad Club 2010 Presentation
The Ad Club 2010 Presentation
The Ad Club 2010 Presentation
The Ad Club 2010 Presentation
The Ad Club 2010 Presentation
The Ad Club 2010 Presentation
The Ad Club 2010 Presentation
The Ad Club 2010 Presentation
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The Ad Club 2010 Presentation

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New Self-adhesive films in actio

New Self-adhesive films in actio

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  • Achieving multiple goals: highlighting certain products – Carhartt for women
  • Achieving multiple goals: moving shopper to take the step (purchasing) – story of jacket
  • Achieving multiple goals: creating emotional connection with store/brand
  • How do you want your retail space to look?
  • Transcript

    • 1. Transforming Environments with Self-Adhesive Films<br /> The Ad Club 2010<br />
    • 2. Who is FLEXcon?<br />A Global Leader in Self-Adhesive Films<br />Vast line of unique substrates, primers, adhesives and liners <br />Flexible manufacturing capabilities<br />Customer driven solutions<br />Application specific <br />Value placed on trust, teamwork and long-term relationships with customers<br />Mutual success by working together and sharing expertise to create innovative applications<br />
    • 3. Innovations in Self-Adhesive<br />Transforming Products<br />No-label look<br />Squeeze<br />Unique<br />
    • 4. Innovations in Self-Adhesive<br />Transforming Shelves<br />Shelf Top<br />Channel<br />Talker<br />
    • 5. Innovations in Self-Adhesive <br />Transforming POP Displays<br />
    • 6. TRANSFORMING<br />ELEMENTS<br />
    • 7. Innovations in Self-Adhesive<br />Transforming Windows<br />
    • 8. TransformingtheEnvironment <br />
    • 9.
    • 10. Same building, different brand<br />
    • 11. The Mutual of Omaha story<br />Used their own asset <br />Local event promotion<br />Perceived association with the Olympics<br />Employee areas decorated<br />Community pride<br />Buzz was unbelievable and valuable<br />
    • 12. Innovations in Self-Adhesive<br />Transforming Unique Outdoor Surfaces<br />
    • 13. Innovations in Self-Adhesive<br />TransformingFloors: Sales lift + 7-16%<br />
    • 14. Innovations in Self-Adhesive<br />TransformingCarpet<br />
    • 15. Station Domination<br />
    • 16. Change the environment<br />
    • 17. Brand activation in non traditional spaces<br />
    • 18. Envelopes the Visitor in the Theme<br />and Creates Emotional Connection<br />
    • 19. Creating Branded Zones by<br />Combining Multiple Applications<br />
    • 20. Transforming one space<br />
    • 21. Change the space<br />
    • 22. Counters &amp; Table Tops<br />Self Adhesive<br />Gripper<br />
    • 23. Fully wrapped counter<br />
    • 24. Transforming shelves<br /> Before<br />After<br />
    • 25. New Products to Create At-Retail Branded Zones<br />
    • 26. Transforming Surfaces with FLEXmark® floor art™<br />Before:<br />
    • 27. Transforming Surfaces with FLEXmark® floor art™<br />
    • 28. Moving the shopper with <br />FLEXmark® floor art™<br />
    • 29. Inspiring the shopper with <br />FLEXmark®floor art™<br />
    • 30. Strengthening Relationships with <br />FLEXmark®floor art™<br />
    • 31. FLEXmark® floor art™ Features &amp; Benefits<br />Transforms Large Surface Areas<br />Creates branded zones in-store<br />Enhances the shopper’s experience<br />Emotional connection to the brand and retailer<br />
    • 32. FLEXmark® floor art™Features &amp; Benefits<br />Durable<br />Installation – Multiple Options<br />Subsurface printed<br />Meets ASTM D 2407 D standard for non-slip surfaces<br />Can be just like tiling a floor<br />Larger sheets available<br />
    • 33. Accomplish Branded Zones to Meet Marketing Objectives<br />Enhance the Shopper’s Experience and Create Connection to Brand<br />Empower the retail environment<br />Prolong lingering time<br />Create emotional connection to brand<br />Strengthen shopper’s relationship with brand<br />Give brand an edge over the competition<br />
    • 34. Same space, different brand<br />
    • 35. Floorart in Europe<br />
    • 36. Floorart<br />
    • 37. Floorart in Action<br />
    • 38. Blondies LV, NV<br />
    • 39. Blondies after<br />
    • 40. Blondies: After<br />
    • 41. Prototype<br />
    • 42. Like this?<br />
    • 43. or like this?!!<br />
    • 44. Thank you!<br />Michael Chevalier<br />Jodi Sawyer<br />New Business Development Manager<br />FLEXcon<br />(402) 991-0011<br />mchevalier@FLEXcon.com<br />Product Manager<br />FLEXcon<br />(508) 885-8262<br />jsawyer@FLEXcon.com<br />Providing Solutions in Self AdhesiveFilms<br />

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