Technology: Social Media 101
Maurice Cherry, June 13, 2009
Use #yeosm101 when commenting on Twitter




                  ...
AGENDA
Who is this guy?
What is social media?
When did this happen?
Why do I need it?
Where do I begin?
How do I measure i...
Who is
this guy?

   2009 YEO Network National Convening – Atlanta, GA
MAURICE CHERRY
• CSO at Relate Media Group, Creative
  Principal at 3eighteen media, Founder of
  Black Weblog Awards

• B...
OTHER PANELISTS
• Chris Petley (Leon County Schools)

• Jae Scarborough (Relate Media Group)

• Jon Birdsong (Relate Media...
What is social
  media?

      2009 YEO Network National Convening – Atlanta, GA
DEFINITION OF SOCIAL MEDIA
Social media is an umbrella term that
defines the various activities that integrate
technology,...
isn’t
What is social
  media?
      Isn’`




      2009 YEO Network National Convening – Atlanta, GA
2009 YEO Network National Convening – Atlanta, GA
When did
this happen?

     2009 YEO Network National Convening – Atlanta, GA
Photo courtesy of Stock Xchange




CHAT ROOMS
FORUMS
IRC
BBS
USENET
WEB RINGS
LISTSERVS
GUEST BOOKS

              2009 Y...
Photo courtesy of Flickr




AND THEN THERE WERE BLOGS…




           2009 YEO Network National Convening – Atlanta, GA
2009 YEO Network National Convening – Atlanta, GA
Why do I
need it?

   2009 YEO Network National Convening – Atlanta, GA
IT’s EVERYWHERE YOU WANNA BE
•   Wikipedia: 4,000,000+ articles worldwide
•   YouTube: 65,000 new videos uploaded daily
• ...
ADVERTISEMENTS, SCHMADVERTISEMENTS
•   90% of people who can skip ads will (Thanks TiVo!)
•   The avg. person is exposed t...
THAT’S WHERE THE MONEY IS
• $10 billion: the amount of online donations in
  2007 (a 52% increase from 2006)
• 51% of weal...
Where do I
 begin?

    2009 YEO Network National Convening – Atlanta, GA
JUMP IN, THE WATER’S FINE
•   The best way to get started is to just start
•   Make it simple for people to get involved
•...
IT’S BETTER TO GIVE THAN RECEIVE
• Be honest and think long-term
• Give incentives to those who evangelize
  your brand to...
Share your photos. Watch the world.



• Step 1: Go to flickr.com and click the “Create Your
 Account” button.
• Step 2: S...
FLICKR 101
• Tag your photos appropriately
• Gather your photos in sets and collections
• Fill out your profile
• Choose y...
Even your mom’s on it.




• Step 1: Go to facebook.com and fill out the information.

• Step 2: Confirm your account (you...
FACEBOOK 101
•   Find your friends on Facebook and connect with them
•   Don’t overdo it
•   It’s OK to say ‘no’
•   Use t...
What are you doing?




• Step 1: Go to twitter.com and click “Get Started – Join!”

• Step 2: Fill out the form.
• Step 3...
TWITTER 101
• Find your Twitter client of choice
    (web, desktop, mobile, or any combination)
•   Find your friends on T...
Broadcast Yourself.




• Step 1: Go to youtube.com and click “Sign Up”.

• Step 2: Fill out the form and click “I accept”...
YOUTUBE 101
•   Subscribe to channels
•   Rate videos and select favorites
•   Share videos, but moderate your comments ve...
How do I
measure it?

     2009 YEO Network National Convening – Atlanta, GA
FIND THE CONVERSATIONS
•   Keyword Monitoring
•   RSS Feeds
•   Search Engine Results
•   Become involved in the social me...
CONNECT THE DOTS
• Tie social media campaigns to clear marketing
  or financial goals
• Measure your goals and publicize y...
Questions?
 (Thanks for having us!)
Remember, comment on Twitter with #yeosm101




                   2009 YEO Network Na...
TECHNOLOGY: SOCIAL MEDIA 101

Maurice Cherry
maurice@relatemediagroup.com
relatemediagroup.com
3eighteenmedia.com




    ...
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Technology: Social Media 101

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Looking to learn about social media, but don't know where to start? Learn a little about the history of social media, its latest evolution, and some tips and tricks to getting started on some of the most popular social media websites today.

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Transcript of "Technology: Social Media 101"

  1. 1. Technology: Social Media 101 Maurice Cherry, June 13, 2009 Use #yeosm101 when commenting on Twitter 2009 YEO Network National Convening – Atlanta, GA
  2. 2. AGENDA Who is this guy? What is social media? When did this happen? Why do I need it? Where do I begin? How do I measure it? Questions 2009 YEO Network National Convening – Atlanta, GA
  3. 3. Who is this guy? 2009 YEO Network National Convening – Atlanta, GA
  4. 4. MAURICE CHERRY • CSO at Relate Media Group, Creative Principal at 3eighteen media, Founder of Black Weblog Awards • Based in Atlanta, GA • Ten years web and graphic design experience (NASA, AT&T, AutoTrader.com, WebMD) • Six years social media strategy experience • (Awesome hair, not pictured) 2009 YEO Network National Convening – Atlanta, GA
  5. 5. OTHER PANELISTS • Chris Petley (Leon County Schools) • Jae Scarborough (Relate Media Group) • Jon Birdsong (Relate Media Group) • Shana Glickfield (NextGenWeb.org) 2009 YEO Network National Convening – Atlanta, GA
  6. 6. What is social media? 2009 YEO Network National Convening – Atlanta, GA
  7. 7. DEFINITION OF SOCIAL MEDIA Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, video, and audio. Source: Wikipedia 2009 YEO Network National Convening – Atlanta, GA
  8. 8. isn’t What is social media? Isn’` 2009 YEO Network National Convening – Atlanta, GA
  9. 9. 2009 YEO Network National Convening – Atlanta, GA
  10. 10. When did this happen? 2009 YEO Network National Convening – Atlanta, GA
  11. 11. Photo courtesy of Stock Xchange CHAT ROOMS FORUMS IRC BBS USENET WEB RINGS LISTSERVS GUEST BOOKS 2009 YEO Network National Convening – Atlanta, GA
  12. 12. Photo courtesy of Flickr AND THEN THERE WERE BLOGS… 2009 YEO Network National Convening – Atlanta, GA
  13. 13. 2009 YEO Network National Convening – Atlanta, GA
  14. 14. Why do I need it? 2009 YEO Network National Convening – Atlanta, GA
  15. 15. IT’s EVERYWHERE YOU WANNA BE • Wikipedia: 4,000,000+ articles worldwide • YouTube: 65,000 new videos uploaded daily • Blogger: 200,000,000+ blogs • 73% of active online users have a blog • 45% of them have their own blog • 57% have joined a social network • 83% have watched video clips Sources: Wikipedia, YouTube, Blogger, Universal McCann Comparative Study on Social Media Trends (April 2008) 2009 YEO Network National Convening – Atlanta, GA
  16. 16. ADVERTISEMENTS, SCHMADVERTISEMENTS • 90% of people who can skip ads will (Thanks TiVo!) • The avg. person is exposed to 3000 ads daily • Only 14% of people trust ads • 78% of people trust the recommendations of others (i.e., they don’t care about your ad) Sources: Universal McCann Comparative Study on Social Media Trends (April 2008) 2009 YEO Network National Convening – Atlanta, GA
  17. 17. THAT’S WHERE THE MONEY IS • $10 billion: the amount of online donations in 2007 (a 52% increase from 2006) • 51% of wealthy (income >$100,000) donors prefer to give money online • 52% of them are on YouTube • 14% are on MySpace • 12% are on Flickr • 9% are on Facebook Sources: Convio The Wired Wealthy (March 2008) 2009 YEO Network National Convening – Atlanta, GA
  18. 18. Where do I begin? 2009 YEO Network National Convening – Atlanta, GA
  19. 19. JUMP IN, THE WATER’S FINE • The best way to get started is to just start • Make it simple for people to get involved • Listen to your audience and engage with them • Leverage your other social media properties 2009 YEO Network National Convening – Atlanta, GA
  20. 20. IT’S BETTER TO GIVE THAN RECEIVE • Be honest and think long-term • Give incentives to those who evangelize your brand to increase word-of-mouth and exposure • Above all else, BE SOCIAL AND HAVE FUN! 2009 YEO Network National Convening – Atlanta, GA
  21. 21. Share your photos. Watch the world. • Step 1: Go to flickr.com and click the “Create Your Account” button. • Step 2: Sign up for a Yahoo! ID (if you don’t have one). • Step 3: Create your Flickr screen name and click the “Create Your Account” button. • Step 4: Upload photos and find your friends! 2009 YEO Network National Convening – Atlanta, GA
  22. 22. FLICKR 101 • Tag your photos appropriately • Gather your photos in sets and collections • Fill out your profile • Choose your method for uploading photos (web, e-mail, mobile, iPhoto, etc.) • Link your blog, Twitter and/or Facebook • Leave comments and notes on photos • Create slideshows for your website (via FlickrSlidr) 2009 YEO Network National Convening – Atlanta, GA
  23. 23. Even your mom’s on it. • Step 1: Go to facebook.com and fill out the information. • Step 2: Confirm your account (you should get an email) • Step 3: Connect! 2009 YEO Network National Convening – Atlanta, GA
  24. 24. FACEBOOK 101 • Find your friends on Facebook and connect with them • Don’t overdo it • It’s OK to say ‘no’ • Use the privacy settings • The writing’s on the wall – literally • Link your mobile device • Don’t ‘poke’ 2009 YEO Network National Convening – Atlanta, GA
  25. 25. What are you doing? • Step 1: Go to twitter.com and click “Get Started – Join!” • Step 2: Fill out the form. • Step 3: Click “Create my account!” • Step 4: Tweet away! 2009 YEO Network National Convening – Atlanta, GA
  26. 26. TWITTER 101 • Find your Twitter client of choice (web, desktop, mobile, or any combination) • Find your friends on Twitter and chat with them • Mix up your tweets with replies, general tweets, and links – spice it up! • Use a URL shortener for long links (bit.ly, tr.im) • Hashtags add context and metadata to your tweets • Link your mobile device • When in doubt, ask! 2009 YEO Network National Convening – Atlanta, GA
  27. 27. Broadcast Yourself. • Step 1: Go to youtube.com and click “Sign Up”. • Step 2: Fill out the form and click “I accept”. • Step 3: Either add YouTube to your Google account (if you have one) or create a new Google account here. • Step 4: Fill out your profile and upload some videos! 2009 YEO Network National Convening – Atlanta, GA
  28. 28. YOUTUBE 101 • Subscribe to channels • Rate videos and select favorites • Share videos, but moderate your comments very closely • Link your Facebook and Twitter 2009 YEO Network National Convening – Atlanta, GA
  29. 29. How do I measure it? 2009 YEO Network National Convening – Atlanta, GA
  30. 30. FIND THE CONVERSATIONS • Keyword Monitoring • RSS Feeds • Search Engine Results • Become involved in the social media space 2009 YEO Network National Convening – Atlanta, GA
  31. 31. CONNECT THE DOTS • Tie social media campaigns to clear marketing or financial goals • Measure your goals and publicize your success • Seek areas for cross-promotion for increased exposure 2009 YEO Network National Convening – Atlanta, GA
  32. 32. Questions? (Thanks for having us!) Remember, comment on Twitter with #yeosm101 2009 YEO Network National Convening – Atlanta, GA
  33. 33. TECHNOLOGY: SOCIAL MEDIA 101 Maurice Cherry maurice@relatemediagroup.com relatemediagroup.com 3eighteenmedia.com 2009 YEO Network National Convening – Atlanta, GA
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