Web Wide Architecture

Web Wide Architecture
THE COLLAPSE OF DOT-COM EMPIRES

Background
1997: Notepad Web Design
2002: Dreamweaver
2004: Adobe Photoshop
2006: Drupal
2007: Facebook Platform
2009: Frontpage?
web wide architecture | death to dot-com empires | melissacheater.com

A structural design of … organizing and labeling websites, intranets, and online communities …
A specialized skill set … that has some degree of origin in the library sciences.
So what is IA?
“The art and science of organizing and labeling web sites, intranets, online communities, and software to support findability and usability” - IAI

A structural design of … organizing and labeling websites, intranets, and online communities …
So what is IA?
- wikipedia

Why is IA important?

85% of students rely on links/menus to find information on your site; 15% use site search tool - E-Expectations 2009

88% of students said they would drop a school from their search or be disappointed with a school if that institution's web site did not have the content they needed
- E-Expectations 2009

Why is IA Important?
Source: Semantic Studios
Cost of finding(time, frustration)
Cost of not finding(bad decisions, alternate channels)
Cost of construction(staff, technology, planning, bugs)
Cost of maintenance(content management, redesigns)
Cost of training(employees, turnover)
Value of education(related products, projects, people)
Value of brand (identity, reputation, trust)

Architecting Ivey | Current Arch
51 LINKS

Architecting Ivey | Duplicates
What are they clicking?
51 LINKS

Architecting Ivey | Current Arch

Homepage Entrance Paths

Architecting Ivey
51 LINKS
13 receive
minimum 5% of
total clickthroughs

13 LINKS
80% of clicks
38 LINKS
20% if clicks

So, we’ll keep those then.
3 LINKS
65% of clicks
48 LINKS
35% of clicks

What do they visit?
So, we’ll keep those too.

And what are they looking for?

Then we looked to our peers

Look to your Peers

What do we want?
Programs
Inside Track
Discover Ivey
Alumni Portal

Architecting Ivey | Redesigned

youtube.com/iveyhba
itunes
twitter.com #ivey
twitter.com #iveymba
The dot-com empire
linkedin.com/alumnigroup
flickr.com/iveybusiness
facebook.com/currentmba
twitter.com/tony_rizzi
ivey.ca/mba
youtube.com/iveysmba
ivey.ca
twitter.com/nikihealeyivey
linkedin.com/torontoalumni
youtube.com/emba
twitter.com/iveymbastudents
facebook.com/2013group
twitter.com/ivey_mba
feedburner.com/intouch
twitter.com/iveycampaign
feedburner.com/iveynews
facebook.com/alumnigroup
ivey.ca/hba
youtube.com/westernu
twitter.com/richardiveynews
facebook.com/iveymba
Twitter.com/jamieedwardsivey
facebook.com/reconnect
ivey.ca/discover
ivey.ca/news
facebook.com/iveymsc
twitter.com/jdenniston
Delicious.com/iveyinthenews
youtube.com/TheIveyExecutiveMBA
facebook.com/iveymsc
ivey.ca/emba
twitter.com/IveyNewsroom
twitter.com/iveyalumni
facebook.com/iveybusiness
linkedin.com/vancouveralumni
youtube.com/iveybusiness

Architecting Ivey | Web Wide

Architecting Ivey | Web Wide
etc…

Architecting Ivey | Social

Architecting Ivey | Discover Section

Architecting Ivey | MBA Section

Web Wide Experience
Consistent look & feel across all platforms
Navigation that includes all platforms
Web Wide Content

Next Steps
Web Wide Content
Social CMS

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