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Web Wide Architecture<br />THE COLLAPSE OF DOT-COM EMPIRES<br />
Background<br />1997: Notepad Web Design<br />2002: Dreamweaver<br />2004: Adobe Photoshop<br />2006: Drupal<br />2007: Fa...
A structural design of … organizing and labeling websites, intranets, and online communities …<br />A specialized skill se...
A structural design of … organizing and labeling websites, intranets, and online communities …<br />A specialized skill se...
Why is IA important?<br />web wide architecture | death to dot-com empires | melissacheater.com<br />
web wide architecture | death to dot-com empires | melissacheater.com<br />
web wide architecture | death to dot-com empires | melissacheater.com<br />
web wide architecture | death to dot-com empires | melissacheater.com<br />
web wide architecture | death to dot-com empires | melissacheater.com<br />
web wide architecture | death to dot-com empires | melissacheater.com<br />
web wide architecture | death to dot-com empires | melissacheater.com<br />
web wide architecture | death to dot-com empires | melissacheater.com<br />
85% of students rely on links/menus to find information on your site; 15% use site search tool - E-Expectations 2009<br />...
88% of students said they would drop a school from their search or be disappointed with a school if that institution&apos;...
web wide architecture | death to dot-com empires | melissacheater.com<br />
web wide architecture | death to dot-com empires | melissacheater.com<br />
web wide architecture | death to dot-com empires | melissacheater.com<br />
web wide architecture | death to dot-com empires | melissacheater.com<br />
web wide architecture | death to dot-com empires | melissacheater.com<br />
web wide architecture | death to dot-com empires | melissacheater.com<br />
Why is IA Important?<br />Source: Semantic Studios<br />Cost of finding(time, frustration)<br />Cost of not finding(bad de...
Architecting Ivey | Current Arch<br />51 LINKS<br />
Architecting Ivey | Duplicates<br />What are they clicking?<br />51 LINKS<br />
Architecting Ivey | Current Arch<br />
Homepage Entrance Paths<br />
Architecting Ivey<br />51 LINKS<br />13 receive <br />minimum 5% of <br />total clickthroughs<br />
13 LINKS<br />80% of clicks<br />38 LINKS<br />20% if clicks<br />
So, we’ll keep those then.<br />3 LINKS<br />65% of clicks<br />48 LINKS<br />35% of clicks<br />
What do they visit?<br />So, we’ll keep those too.<br />
And what are they looking for?<br />
Then we looked to our peers<br />
Look to your Peers<br />
Look to your Peers<br />
Look to your Peers<br />
Look to your Peers<br />
What do we want?<br />Programs<br />Inside Track<br />Discover Ivey<br />Alumni Portal<br />
Architecting Ivey | Redesigned<br />
web wide architecture | death to dot-com empires | melissacheater.com<br />youtube.com/iveyhba<br />itunes<br />twitter.co...
Architecting Ivey | Web Wide<br />web wide architecture | death to dot-com empires | melissacheater.com<br />
Architecting Ivey | Web Wide<br />web wide architecture | death to dot-com empires | melissacheater.com<br />
Architecting Ivey | Web Wide<br />web wide architecture | death to dot-com empires | melissacheater.com<br />
Architecting Ivey | Web Wide<br />web wide architecture | death to dot-com empires | melissacheater.com<br />etc…<br />
Architecting Ivey | Redesigned<br />
Architecting Ivey | Social<br />web wide architecture | death to dot-com empires | melissacheater.com<br />
Architecting Ivey | Discover Section<br />web wide architecture | death to dot-com empires | melissacheater.com<br />
Architecting Ivey | MBA Section<br />web wide architecture | death to dot-com empires | melissacheater.com<br />
web wide architecture | death to dot-com empires | melissacheater.com<br />
web wide architecture | death to dot-com empires | melissacheater.com<br />
web wide architecture | death to dot-com empires | melissacheater.com<br />
web wide architecture | death to dot-com empires | melissacheater.com<br />
web wide architecture | death to dot-com empires | melissacheater.com<br />
Web Wide Experience<br />Consistent look & feel across all platforms<br />Navigation that includes all platforms<br />Web ...
Next Steps<br />Web Wide Content<br />Social CMS<br />web wide architecture | death to dot-com empires | melissacheater.co...
Stay in touch:<br />www.melissacheater.com<br />hi@melissacheater.com<br />facebook.com/melissacheater<br />twitter.com/mm...
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Web Wide Architecture

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Landing pages on third-party websites are now part of the web content requiring attention in a modern web strategy. How to step back and see your website from a web-wide perspective.This presentation will explore the increasing significance of web content hosted on external websites such as Facebook, flickr and YouTube and how web and marketing staff can effectively keep these sites fresh, correct and relevant without requiring too much additional actual content development. Discussion of new content needs and also how to fit third-party landing pages (social networks etc) into your overall website architecture in order to get the best performance out of both your .edu content as well as your social profiles. from a web-wide perspective.

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  • Wikipedia definitions
  • Wikipedia definitions
  • Semantic Studios - Morville
  • ReConnectMScHBAAlumniMBAAMultiples i.e. Blog 1, Blog 2, Blog 3Tracking? Separate sheet for each …
  • Transcript of "Web Wide Architecture"

    1. 1. Web Wide Architecture<br />THE COLLAPSE OF DOT-COM EMPIRES<br />
    2. 2. Background<br />1997: Notepad Web Design<br />2002: Dreamweaver<br />2004: Adobe Photoshop<br />2006: Drupal<br />2007: Facebook Platform<br />2009: Frontpage?<br />web wide architecture | death to dot-com empires | melissacheater.com<br />
    3. 3. A structural design of … organizing and labeling websites, intranets, and online communities …<br />A specialized skill set … that has some degree of origin in the library sciences.<br />So what is IA?<br />“The art and science of organizing and labeling web sites, intranets, online communities, and software to support findability and usability” - IAI<br />
    4. 4. A structural design of … organizing and labeling websites, intranets, and online communities …<br />A specialized skill set … that has some degree of origin in the library sciences.<br />So what is IA?<br />A specialized skill set … that has some degree of origin in the library sciences.<br />- wikipedia<br />
    5. 5. Why is IA important?<br />web wide architecture | death to dot-com empires | melissacheater.com<br />
    6. 6. web wide architecture | death to dot-com empires | melissacheater.com<br />
    7. 7. web wide architecture | death to dot-com empires | melissacheater.com<br />
    8. 8. web wide architecture | death to dot-com empires | melissacheater.com<br />
    9. 9. web wide architecture | death to dot-com empires | melissacheater.com<br />
    10. 10. web wide architecture | death to dot-com empires | melissacheater.com<br />
    11. 11. web wide architecture | death to dot-com empires | melissacheater.com<br />
    12. 12. web wide architecture | death to dot-com empires | melissacheater.com<br />
    13. 13. 85% of students rely on links/menus to find information on your site; 15% use site search tool - E-Expectations 2009<br />Why is IA important?<br />web wide architecture | death to dot-com empires | melissacheater.com<br />
    14. 14. 88% of students said they would drop a school from their search or be disappointed with a school if that institution&apos;s web site did not have the content they needed <br />- E-Expectations 2009<br />Why is IA important?<br />web wide architecture | death to dot-com empires | melissacheater.com<br />
    15. 15. web wide architecture | death to dot-com empires | melissacheater.com<br />
    16. 16. web wide architecture | death to dot-com empires | melissacheater.com<br />
    17. 17. web wide architecture | death to dot-com empires | melissacheater.com<br />
    18. 18. web wide architecture | death to dot-com empires | melissacheater.com<br />
    19. 19. web wide architecture | death to dot-com empires | melissacheater.com<br />
    20. 20. web wide architecture | death to dot-com empires | melissacheater.com<br />
    21. 21. Why is IA Important?<br />Source: Semantic Studios<br />Cost of finding(time, frustration)<br />Cost of not finding(bad decisions, alternate channels)<br />Cost of construction(staff, technology, planning, bugs)<br />Cost of maintenance(content management, redesigns)<br />Cost of training(employees, turnover)<br />Value of education(related products, projects, people)<br />Value of brand (identity, reputation, trust)<br />
    22. 22. Architecting Ivey | Current Arch<br />51 LINKS<br />
    23. 23. Architecting Ivey | Duplicates<br />What are they clicking?<br />51 LINKS<br />
    24. 24. Architecting Ivey | Current Arch<br />
    25. 25. Homepage Entrance Paths<br />
    26. 26. Architecting Ivey<br />51 LINKS<br />13 receive <br />minimum 5% of <br />total clickthroughs<br />
    27. 27. 13 LINKS<br />80% of clicks<br />38 LINKS<br />20% if clicks<br />
    28. 28. So, we’ll keep those then.<br />3 LINKS<br />65% of clicks<br />48 LINKS<br />35% of clicks<br />
    29. 29. What do they visit?<br />So, we’ll keep those too.<br />
    30. 30. And what are they looking for?<br />
    31. 31. Then we looked to our peers<br />
    32. 32. Look to your Peers<br />
    33. 33. Look to your Peers<br />
    34. 34. Look to your Peers<br />
    35. 35. Look to your Peers<br />
    36. 36. What do we want?<br />Programs<br />Inside Track<br />Discover Ivey<br />Alumni Portal<br />
    37. 37. Architecting Ivey | Redesigned<br />
    38. 38. web wide architecture | death to dot-com empires | melissacheater.com<br />youtube.com/iveyhba<br />itunes<br />twitter.com #ivey<br />twitter.com #iveymba<br />The dot-com empire<br />Architecting Ivey | Redesigned<br />linkedin.com/alumnigroup<br />flickr.com/iveybusiness<br />facebook.com/currentmba<br />twitter.com/tony_rizzi<br />ivey.ca/mba<br />youtube.com/iveysmba<br />ivey.ca<br />twitter.com/nikihealeyivey<br />linkedin.com/torontoalumni<br />youtube.com/emba<br />twitter.com/iveymbastudents<br />facebook.com/2013group<br />twitter.com/ivey_mba<br />feedburner.com/intouch<br />twitter.com/iveycampaign<br />facebook.com/2015group<br />feedburner.com/iveynews<br />facebook.com/alumnigroup<br />ivey.ca/hba<br />youtube.com/westernu<br />twitter.com/richardiveynews<br />facebook.com/iveymba<br />facebook.com/2014group<br />Twitter.com/jamieedwardsivey<br />facebook.com/reconnect<br />ivey.ca/discover<br />ivey.ca/news<br />facebook.com/iveymsc<br />twitter.com/jdenniston<br />Delicious.com/iveyinthenews<br />youtube.com/TheIveyExecutiveMBA<br />facebook.com/iveymsc<br />ivey.ca/emba<br />twitter.com/IveyNewsroom<br />twitter.com/iveyalumni<br />facebook.com/iveybusiness<br />linkedin.com/vancouveralumni<br />youtube.com/iveybusiness<br />
    39. 39. Architecting Ivey | Web Wide<br />web wide architecture | death to dot-com empires | melissacheater.com<br />
    40. 40. Architecting Ivey | Web Wide<br />web wide architecture | death to dot-com empires | melissacheater.com<br />
    41. 41. Architecting Ivey | Web Wide<br />web wide architecture | death to dot-com empires | melissacheater.com<br />
    42. 42. Architecting Ivey | Web Wide<br />web wide architecture | death to dot-com empires | melissacheater.com<br />etc…<br />
    43. 43. Architecting Ivey | Redesigned<br />
    44. 44. Architecting Ivey | Social<br />web wide architecture | death to dot-com empires | melissacheater.com<br />
    45. 45. Architecting Ivey | Discover Section<br />web wide architecture | death to dot-com empires | melissacheater.com<br />
    46. 46. Architecting Ivey | MBA Section<br />web wide architecture | death to dot-com empires | melissacheater.com<br />
    47. 47. web wide architecture | death to dot-com empires | melissacheater.com<br />
    48. 48. web wide architecture | death to dot-com empires | melissacheater.com<br />
    49. 49. web wide architecture | death to dot-com empires | melissacheater.com<br />
    50. 50. web wide architecture | death to dot-com empires | melissacheater.com<br />
    51. 51. web wide architecture | death to dot-com empires | melissacheater.com<br />
    52. 52. Web Wide Experience<br />Consistent look & feel across all platforms<br />Navigation that includes all platforms<br />Web Wide Content<br />web wide architecture | death to dot-com empires | melissacheater.com<br />
    53. 53. Next Steps<br />Web Wide Content<br />Social CMS<br />web wide architecture | death to dot-com empires | melissacheater.com<br />
    54. 54. Stay in touch:<br />www.melissacheater.com<br />hi@melissacheater.com<br />facebook.com/melissacheater<br />twitter.com/mmbc<br />linkedin.com/in/melissacheater<br />
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