The New Resume: Facebook & Google won't forget


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A keynote prepared for the Body, Mind, Soul conference for young women - Feb 18, 2010

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  • So this is fun – no school today. I did quite a few things like this when I was in high school – ten years ago. Little one day investments can carry a lot of value – I always find that even though I could learn or read any time – it’s only when I leave the office (or school) to go away for a conference that I’m able to relax enough from day to day work and just focus on learning. I did a weeklong camp at Queen’s University – taking a mini crash course in child psychology; and later I did a day conference in Waterloo on being an entrepreneur. I put both of these on my resume. Doesn’t that look good! Two universities on my resume and I’m still in high school! It used to be that you’d put together a nice resume and cover letter and fire it off to whoever was hiring – and they would use that resume to decide whether or not to grant you an interview. I built my first website in 1997 when I was 14 years old. Worked with Ken Banks (communities, dying industrial town) Worked with Jacquie Burkell (AnonEquity project, SSHRC) Thesis on Social Network Theory 2 years higher education marketing strategy – web & social media Now at the Ivey school of business at UWO I’ve worked in government, commercial, and non-profit across retail, education, agriculture, you name it. The most important lesson I learned was from my Mom when I started using the Internet 13 years ago: don’t use your real name.
  • It’s estimated that 50% of applicants lie on their resumes. Employers are just as interested in your personality and work style as they are about where you have worked in the past. Background checks cost a lot of money, and take time. At least half of employers are using social networks to research possible applicants – even more are using Google.
  • Background checks cost money, references could really be friends (or competitors), 45% are using social networks to research candidates – just social networks – google would be higher.
  • The Internet is a gossip. It is a gossip that knows your mom, your current boss, your future boss, your teachers, your grandmother and the person you have a crush on. And just like a gossip, you can’t control it. You say “set up privacy settings” – you can ask the gossip to keep a secret – but you can’t trust a gossip, and you can’t trust the Internet. Sites simply wouldn’t exist if they had to get your permission every time they made a change. Facebook has 400 million users – it is never going to satisfy them all, and it is never going to listen to them all. Changes happen that you may not agree with – you consent to this by using the site. It’s not all big bad websites – a lot of information that gets out is due to our own mistakes. Sometimes, you just don’t know that you’re talking to a gossip or you don’t know that a gossip is sitting at the table beside you. This week, a girl came into my office who was worried because our boss had started following her on Twitter. I told her that even if you block her, everything she says is on Google anyways … she has a public profile, and she has her full name listed on it. How many of you are on twitter? Did you know that everything you post on twitter is indexed by Google? If you were to Google me right now, you wouldn’t just find my website, my work and my profiles – you would find all of my 1,000+ twitter posts as well. You have the option of setting to private – but even that has it’s risks. Two years ago I’m sitting in an audience with 50 people in my field, including my boss. The speaker wants to show how powerful social media is, so he took the list of people in the audience, and started showing pictures of everyone on the list and a few things he was able to find out about them via social media. So my name goes up on the screen. My picture goes up but it’s one of my profile pictures, so it’s one that I’m ok with. Then he says “Melissa is from London Ontario, and she just recently got her first tattoo.” What? I’m in marketing, so tattoos are starting to be ok at work – but whether or not I tell anyone about my tattoo is my business – not his. I could have a conservative boss – luckily I didn’t. This is something very private to me. So how did this end up on the screen at a major industry conference? I had my twitter profile set to private. The speaker was a friend of mine and had access to my private account. The thing is, when your private content shows up in your friends’ newsfeeds – it’s not marked private. You go into your settings and say you who can see what, and then people login and some see more and some see less of your content. None of them know that they are seeing more or less than anyone else – they don’t know who you trust with what information, and they don’t know who you like to keep secrets from. All they know is that you put something on the internet and they can see it. Chances are, sometimes they’ll talk about it and it will get shared with someone who is on your block list. It’s just going to happen. You can monitor what goes on your facebook profile, but you can’t control the other 400 million profiles. How many friends do you have? They can all tag you in content.
  • If you send a text message, it can get forwarded to an email address. If you send your boyfriend a photo, it can end up on Facebook. Anything you do in public, can show up as photos or videos. Anything you say can hit Google in seconds thanks to twitter. A few years ago, I googled myself and was shocked to find a picture of me and my ex show up – on Google, not Facebook. We had been volunteering somewhere and someone had taken a photo and then labelled all the names under it on his blog – very nice of him! It had been online for 2 years. How many of you text? How many take photos with your phone? How many have email on their phone? Facebook apps? Think about how easily you send things from your phone to the right website or person. Forget your phone in the wrong place and all of your texts, pictures, email … are fair game. No passwords required, in most cases. Things that AREN”T on your phone are fair game too. There have been a lot of cases where, especially girls, have found out that content that they texted people ended up on the Internet. A lot.
  • There is a lot you can do to minimize the risks of online information and misinformation. People are also starting to clue in that it’s just about impossible to be all professional all the time. One of the reasons that employers are looking you up on Facebook is because they want to know more than just the resume – they want to know if you are shy or outgoing. They want to see if you get along with people – to get a feel for how you will work with their team. Because they want to see that unofficial picture of you, they know that it’s just that, unofficial – not faked – honest. Monitor your online resume. Add your own two cents. Think about how and where you communicate online. Think before you post.
  • We used to type in address – now we Google. Google lists your: - Facebook Profile - Twitter Posts - LinkedIn Profile - MySpace Pages - Blog Posts - Plus anything that anyone feels like putting your name on
  • The night before convocation, Stacy Snyder was told she would be receiving a degree in English instead of Education. Millersville University made the decision because an online photo on Snyder's MySpace profile appeared to promote underage drinking. 27-year-old Snyder is suing the university for $75,000 in damages.  - Academica’s Top Ten
  • Participating in social media often means contributing on properties that are owned by someone else.
  • 14% of employers have disregarded a candidate because the candidate sent a message using an emoticon such as a smiley face 16% dismissed a candidate for using text language i.e. “ur gr8”
  • <div xmlns:cc="" about=""><a rel="cc:attributionURL" href=""></a> / <a rel="license" href="">CC BY-NC 2.0</a></div>
  • Helping
  • Technology helping
  • LinkedIn, Workopolis, Monster, Blog, Community, Ning, Professional Networks Flood the playing field.
  • Survey Methodology This survey was conducted online within the U.S. by Harris Interactive((C)) on behalf of between May 22 and June 10, 2009 among 2,667 hiring managers and human resource professionals (employed full-time; not self-employed; with at least significant involvement in hiring decisions; non- government) ages 18 and over. With a pure probability sample of 2,667 one could say with a 95 percent probability that the overall results have a sampling error of +/- 1.9 percentage points. Sampling error for data from sub-samples is higher and varies.
  • The New Resume: Facebook & Google won't forget

    1. 1. Melissa Cheater Social Web Strategist + Speaker |
    2. 7. “ Melissa Cheater” OR “melissa Mae” OR “mcheater” OR “mmbc”
    3. 14.
    4. 21. <ul><li>provocative or inappropriate </li></ul><ul><li>drinking or using drugs </li></ul><ul><li>bad-mouthing </li></ul><ul><li>poor communication skills </li></ul><ul><li>discriminatory comments </li></ul><ul><li>lied about qualifications </li></ul><ul><li>shared confidential information </li></ul>
    5. 22. <ul><li>Casual </li></ul><ul><li>Personal </li></ul><ul><li>Intimate </li></ul><ul><li>Impulsive </li></ul>Photo by zizzy
    6. 24. -
    7. 25. - June 2008, Minneapolis Star-Tribune
    8. 26. - April 2009, Read Write Web
    9. 27. <ul><li>good feel for personality </li></ul><ul><li>supported candidate's qualifications </li></ul><ul><li>Creativity </li></ul><ul><li>solid communication skills </li></ul><ul><li>well-rounded </li></ul><ul><li>good references </li></ul><ul><li>awards and accolades </li></ul>
    10. 29. <ul><li>16 Ontarians between 16 and 21, who use Facebook </li></ul>
    11. 33. <ul><li>Think before you post </li></ul><ul><li>Clean up your profiles & past content </li></ul><ul><li>Claim your name (& think before you use your name) </li></ul><ul><li>Keep gripes offline . </li></ul><ul><li>Join Professional groups & communities </li></ul><ul><li>Highlight accomplishments </li></ul>
    12. 34. <ul><li>Melissa Cheater, Social Web Strategist + Speaker </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>