PSEWEB: Pre-Conference Web & Social Media 101/Crash Course

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  • <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/oldonliner/182839989/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/oldonliner/">http://www.flickr.com/photos/oldonliner/</a> / <a rel="license" href="http://creativecommons.org/licenses/by-nc-nd/2.0/">CC BY-NC-ND 2.0</a></div>
  • <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/zizzy/128710299/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/zizzy/">http://www.flickr.com/photos/zizzy/</a> / <a rel="license" href="http://creativecommons.org/licenses/by-nc/2.0/">CC BY-NC 2.0</a></div>
  • Look: Take the time to evaluate new technologies – even if they immediately seem easy to disregard.Listen: Watch how the technology is being used – look for the opportunity and evaluate it. Based on observation, it may be appropriate for you to join/speak.Join: If observation and community ettiquette indicate that it is appropriate to do so, you can join the community.Speak: Similar to join, if appropriate, you can contribute to the community. <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/zizzy/128710299/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/zizzy/">http://www.flickr.com/photos/zizzy/</a> / <a rel="license" href="http://creativecommons.org/licenses/by-nc/2.0/">CC BY-NC 2.0</a></div>
  • The next section will go through the major uses of social media technologies: Create, Connect, Collaborate, Comment/Critique,Organize, Accelerate Consumption.<div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/zizzy/128710299/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/zizzy/">http://www.flickr.com/photos/zizzy/</a> / <a rel="license" href="http://creativecommons.org/licenses/by-nc/2.0/">CC BY-NC 2.0</a></div>
  • <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/wonderfullycomplex/3352954780/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/wonderfullycomplex/">http://www.flickr.com/photos/wonderfullycomplex/</a> / <a rel="license" href="http://creativecommons.org/licenses/by-nc/2.0/">CC BY-NC 2.0</a></div>
  • <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/erica_marshall/2885783824/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/erica_marshall/">http://www.flickr.com/photos/erica_marshall/</a> / <a rel="license" href="http://creativecommons.org/licenses/by-nc-sa/2.0/">CC BY-NC-SA 2.0</a></div>25% of online Americans visit a social network at least monthly 22% of teenagers check dailyVictoria's Secret has more than 250,000 Facebook friends
  • <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/markop/2523825358/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/markop/">http://www.flickr.com/photos/markop/</a> / <a rel="license" href="http://creativecommons.org/licenses/by-nc-nd/2.0/">CC BY-NC-ND 2.0</a></div>22% use a wiki at least monthly (p.25)
  • <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/altemark/337248947/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/altemark/">http://www.flickr.com/photos/altemark/</a> / <a rel="license" href="http://creativecommons.org/licenses/by/2.0/">CC BY 2.0</a></div>20% read reviews (Groundswell p.27)
  • <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/counteract/3208201211/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/counteract/">http://www.flickr.com/photos/counteract/</a> / <a rel="license" href="http://creativecommons.org/licenses/by-nc-nd/2.0/">CC BY-NC-ND 2.0</a></div>7% of online Americans use tags (p.29)
  • <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/pss/259619723/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/pss/">http://www.flickr.com/photos/pss/</a> / <a rel="license" href="http://creativecommons.org/licenses/by/2.0/">CC BY 2.0</a></div>
  • <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/erica_marshall/2885783824/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/erica_marshall/">http://www.flickr.com/photos/erica_marshall/</a> / <a rel="license" href="http://creativecommons.org/licenses/by-nc-sa/2.0/">CC BY-NC-SA 2.0</a></div>
  • <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/anniemole/85515856/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/anniemole/">http://www.flickr.com/photos/anniemole/</a> / <a rel="license" href="http://creativecommons.org/licenses/by/2.0/">CC BY 2.0</a></div>
  • <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/anniemole/85515856/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/anniemole/">http://www.flickr.com/photos/anniemole/</a> / <a rel="license" href="http://creativecommons.org/licenses/by/2.0/">CC BY 2.0</a></div>
  • http://www.engadget.com/2006/06/22/dude-your-dell-is-on-fire/
  • http://en.community.dell.com/blogs/direct2dell/archive/2006/07/13/431.aspx
  • <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/anniemole/85515856/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/anniemole/">http://www.flickr.com/photos/anniemole/</a> / <a rel="license" href="http://creativecommons.org/licenses/by/2.0/">CC BY 2.0</a></div>
  • <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/anniemole/85515856/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/anniemole/">http://www.flickr.com/photos/anniemole/</a> / <a rel="license" href="http://creativecommons.org/licenses/by/2.0/">CC BY 2.0</a></div>
  • <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/anniemole/85515856/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/anniemole/">http://www.flickr.com/photos/anniemole/</a> / <a rel="license" href="http://creativecommons.org/licenses/by/2.0/">CC BY 2.0</a></div>
  • We are one of the most wired countries in the world, with 84.3% of our population online. (Wikipedia) (March 2010)16.8M Canadians on Facebook (33.7M total population) – 49.85% of CDN population (Feb 14, 2011)Up from 13.4M (33.3M – 40.2%) // At the same time, US was 36.2%; 38.2% in UK; (March 2010)http://www.google.com/publicdata?ds=wb-wdi&met=sp_pop_totl&idim=country:CAN&dl=en&hl=en&q=canada%27s+populationhttp://www.shinyshiny.tv/2010/03/facebook_penetration.htmlFounded on firstname + last nameVery different from previous social networks that were based on display names, usernames, nick namesRooted in your real offline network – you must be who you really areFacebook PhoneFacebook PlacesMobile = International
  • Opportunities for people to share and endorse your brandAlso for them to voice any complaintsWe can’t stop this but we can bring it home, bring it where we can see it, and answer it.Facebook is a conversation – people expect responses – from each other and from brands.Answer within 24 hours – Facebook now supports notifications for pages!
  • <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/pshab/498122926/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/pshab/">http://www.flickr.com/photos/pshab/</a> / <a rel="license" href="http://creativecommons.org/licenses/by-nc/2.0/">CC BY-NC 2.0</a></div>
  • <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/pshab/498122926/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/pshab/">http://www.flickr.com/photos/pshab/</a> / <a rel="license" href="http://creativecommons.org/licenses/by-nc/2.0/">CC BY-NC 2.0</a></div>
  • Twitter.com is a micro-blog platform – similar to a mini social network or blog community. Community is a key word. Twitter users have a profile made of an avatar (or display picture), username, short biography, homepage link and their personal "timeline." Users can change the appearance of their profile by choosing from a gallery of background images and colour schemes, or by uploading their own background image.A timeline is a reverse-chronological listing of the user's "tweets" or "posts" to the service. Each post is a maximum of 140 characters. Posts were initially meant to answer the question "What are you doing?" but are now being used to publish, promote and discuss without limits. Many bloggers make a habit of announcing new blog posts they have written via the service. Many brands post major announcements or accomplishments. Individuals use the service to comment outloud about anything that crosses their mind, and to respond to the comments of others.Twitter users can both follow and be followed. The user's homepage is a reverse-chronological listing of all the posts made by Twitter users that they have chosen to follow. A user's "followers" see all of his or her posts on their own homepage. For example, if I have 22 followers and am following 18 users, 22 receive everything that I post and I receive all the posts of the 18 people I follow.
  • 1382% growth
  • 1382% growth
  • * Between the two sites, Facebook dominates with an average of 80% of the group using Facebook exclusively. * 25-44 is the sweet spot for Linkedin with the site attracting more than 20% of both groups. These two age groups were also the most likely to be active on both Linkedin and Facebook, with around 12% of both groups showing overlap. * 1+1=900%: While the dramatic growth of the segment of users visiting both sites (as well as the growth in Linkedin exclusive visitors) is partially due to site growth, the 900% growth in the percentage of users visiting both sites seems to indicate that these sites are more complimentary than competitive.With online services like Twitter and Friendfeed continuing to blur the line between casual and business, the ability to use a single site as both a personal and professional networking tool becomes more realistic. But whether the "Poke" will ever make it into a sales strategy is still anyone's guess.Facebook vs. Linkedin - Network, Socialize, Be Professional? (25 June 2009) http://blog.compete.com/2008/07/22/facebook-vs-linkedin-traffic-demographics/ http://snipurl.com/kvp10
  • <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/mic_n_2_sugars/564570276/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/mic_n_2_sugars/">http://www.flickr.com/photos/mic_n_2_sugars/</a> / <a rel="license" href="http://creativecommons.org/licenses/by-nc-nd/2.0/">CC BY-NC-ND 2.0</a></div>
  • <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/timcaynes/2343474728/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/timcaynes/">http://www.flickr.com/photos/timcaynes/</a> / <a rel="license" href="http://creativecommons.org/licenses/by-nc/2.0/">CC BY-NC 2.0</a></div>

Transcript

  • 1. SOCIAL MEDIA & WEB 101 Pre-Conference Workshop PSEWEB 2011
  • 2. ABOUT ME• First website in „97• Hons BA, Media & Public Interest „06 University of Western Ontario• Academica Group• Richard Ivey School of Business• PSEWEB & Lunch Break Media Ltd.
  • 3. AGENDA1. Web − Fundamentals, Technologies2. Search − Organic, Paid3. Social Media − Email, Blogs, Social Networks4. MultiMedia − Video, Images, YouTube, Flickr5. Mobile − Apps, Websites, Geo-Location
  • 4. “In the era of social media, people use technologies to get what they need from each other, not traditional institutions.” Charlene Li & Josh Bernoff Groundswell: Winning in a World Transformed by Social TechnologiesPhoto by Oldonliner
  • 5. WEBSITES− Just one of many platforms website website− Authoritative answers to website specific questions− Support & guidance The Internet
  • 6. WEBSITES− Just one of many platforms youtube websites facebook− Authoritative flickr linkedin answers to specific questions twitter− Support & guidance The Internet
  • 7. WEB PROCESS− Strategy − Design− Architecture − Development− Content − Testing− User Experience − Maintenance− Functionality − Approvals
  • 8. STRATEGY• Business Objectives • Budget• Brand Positioning • Timeline• Audiences (& • Technologies Audience • Stakeholders Objectives) • Approvers• Goals (Metrics • Editors Planning)• Content, Media Assets
  • 9. ARCHITECTURE
  • 10. INFORMATION ARCHITECTURE 3.0?
  • 11. ARCHITECTURE• Elements• Character Counts• Functional Notes• Navigation• Location
  • 12. ARCHITECTURE• Elements• Character Counts• Functional Notes• Navigation• Location
  • 13. CONTENT• Copy • Downloads• Images • Metadata• Video • Links• Animation
  • 14. USER EXPERIENCE• Navigation• Accessibility• Performance• Testing – Interviews – Groups – Click tracking
  • 15. AKA CONVERSIONS?• Navigation• Accessibility• Performance• Testing – Interviews – Groups – Click tracking
  • 16. CONTENT VS DESIGNCSS, XHTML & Javascript
  • 17. CONTENT VS DESIGNCSS, XHTML & Javascript
  • 18. CONTENT VS DESIGNCSS, XHTML & Javascript
  • 19. ORGANIC SEARCH
  • 20. CONTENT VS DESIGNCSS, XHTML & Javascript
  • 21. CONTENT VS DESIGNCSS, XHTML & Javascript
  • 22. CONTENT VS DESIGNCSS, XHTML & Javascript
  • 23. CONTENT VS DESIGNCSS, XHTML & Javascript
  • 24. CONTENT VS DESIGNCSS, XHTML & Javascript
  • 25. EDITING SOFTWAREFor CSS, XHTML & Javascript• Microsoft Frontpage (Sharepoint Designer)• Adobe Dreamweaver• Notepad++
  • 26. CONTENT MANAGEMENT SYSTEMSDesign, Content & Structure are separated. Consistent look & feel. User types, permissions & workflow. Often database driven.
  • 27. CONTENT MANAGEMENT SYSTEMSCustom/Internal .NET Proprietary PHP Open Source Java XSLT
  • 28. CONTENT MANAGEMENT SYSTEMSProprietary Open Source• Hannon Hill Cascade • Drupal Server • Joomla• TERMINALFOUR • Wordpress• OmniUpdate • Umbraco• SiteCore• Expression Engine• Ektron
  • 29. CONTENT MANAGEMENT SYSTEMSProprietary Open Source• $250 to $100,000 • Free• Can be “blackbox” • Flexible• Customer Support • Community• Partners • Unregulated?• Accountable
  • 30. LANGUAGES• PHP • Java• .NET • Javascript• HTML/XHTML (jQuery)• XML • Flash
  • 31. WEB PROCESS− Strategy − Design− Architecture www.edustyle.net− Content − Development− User Experience − Testing− Functionality − Maintenance − Approvals
  • 32. MEDIAHosting, Accessibility, Opportunities
  • 33. ALT/TITLE ATTRIBUTES Required by Ontario Disabilities Act Communicate the imageCorrect spelling, punctuation, capitalization
  • 34. PHOTO SOFTWARE REQUIRED Images must be sized to the actualdisplay size before they are uploaded to prevent distortion & to improve performance.
  • 35. PHOTO SOFTWARE REQUIRED Adobe Photoshop www.pixlr.com/express
  • 36. IMAGE STYLING
  • 37. FLICKR• RSS > Webpages, Blogs, Microsites• Push to Twitter• Email photo submission
  • 38. VIDEO HostingAccessibility
  • 39. YOUTUBE• Free for Educational Institutions – Including EDU channel with branding• iPhone/Mobile Friendly• Embed on any website• Supports HD• Play Metrics• Supports auto-publishing to Twitter, Facebook
  • 40. SEARCHOrganic vs Sponsored Tricks & Tips
  • 41. ORGANIC SEARCH
  • 42. ORGANIC SEARCH• Metadata – Keywords, Description, Title• Social Media & RSS• Links from sites with authority• Content – Headings, Links, Images, Copy• XML Sitemaps• Media Relations/Brand Positioning
  • 43. PAID SEARCH
  • 44. PAID SEARCH• Pay-per-click• Auction Environment• Unlimited copy/creative variations• Target by region, language, keyword• Social referral
  • 45. TIPS & TRICKS
  • 46. RSS: REALLY SIMPLE SYNDICATION One desk, five hundred sites, minimal migraines.
  • 47. 1
  • 48. 22
  • 49. 3
  • 50. 3 • Ivey in the News • Upcoming Events • Faculty/Research Blogs • Recruitment Blogs • Student Blogs • Ivey Business Journal • Alumni Newsletter • One-Off Announcements • Twitter Feeds • Flickr Feeds
  • 51. MAKE YOUR OWN RSS• Delicious.com or Google Reader Account• Browser Bookmark (IE/Firefox)• Connect resulting RSS to website, facebook, twitter, etc.
  • 52. TRACK YOUR RSS
  • 53. ALLOW EMAIL SUBSCRIPTION
  • 54. 15 MINUTES TO MOBILE
  • 55. THE SOCIAL WEBThe Internet is by definition “social” and always has been.
  • 56. THE SOCIAL WEB Online social networks are technology‟s response to a network-based society,providing tools for creating and maintaining connections.
  • 57. 33% OF 2010 APPLICANTSSEARCHED FOR SCHOOLS ONSOCIAL NETWORKING SITES 74% THOUGHT SCHOOLS SHOULD HAVE A PRESENCE ON SOCIAL MEDIA SITES 2 0 1 0 E - E X P E C TAT I O N S S U R V E Y, N O E L L E V I T Z
  • 58. HOW DO WE USE IT?Photo by zizzy
  • 59. LOOK, LISTEN, JOIN, SPEAKPhoto by zizzy
  • 60. HOW DO THEY USE IT?Photo by zizzy
  • 61. Create: Blog Posts Videos Animation Photography NewsPhoto by wonderfullycomplex
  • 62. CONNECT Connect: Friends Family Classmates Employers PeersPhoto by erica_marshall
  • 63. COLLABORATE Collaborate: Research Schoolwork Planning Knowledge GroundswellPhoto by markop
  • 64. REACT Comment/Critique: Restaurants Politics Celebrities Movies Each OtherPhoto by altemark
  • 65. ORGANIZE Organize: Bookmarks Events Tasks Projects Each OtherPhoto by counteract
  • 66. CONSUMPTION Accelerate Consumption: News Music Conversation VideoPhoto by pss
  • 67. CONNECT Now we will discuss: -Blogs -Social Networks -Rich Media -MobilePhoto by erica_marshall
  • 68. BLOGS– Syndicated Content– Presented in Reverse Chronological– Powered by RSS– Comments
  • 69. WITHOUT COMMENTS, YOU DO NOT HAVE A BLOG.
  • 70. 2 guys who like video games, sarcasm and drawing
  • 71. FunInteractive Engaging Usable
  • 72. Today Penny Arcade runs a massiveannual game expo and sponsors a charitythat has donated (as of this writing) $4.9 million worth of electronics and video games to childrens hospitals
  • 73.  Bring the crisis home Shape the message
  • 74. • Fun• Interactive• Engaging
  • 75. • Strong Creative• Consistent Architecture & Template
  • 76.  Redesigned to WordpressMU Strong Creative Consistent Architecture & Template
  • 77. BLOGGING BEST PRACTICES:– Enthusiastic Content Providers– Engaged Readers– Syndicate Your Content– Comment Policy– Invest in Design
  • 78. BLOG OPPORTUNITIES– Engage– Inform– Brand– Soapbox
  • 79. SOCIAL NETWORKS– Online Community– Individual Profiles– Autobiographical– Interaction
  • 80. ELEMENTS OF A SOCIAL NETWORK PROFILE
  • 81. Communication NameDisplay Picture ELEMENTS OF A SOCIAL NETWORK PROFILE Share Content Personal Information Connections Interaction
  • 82. Social networking use amonginternet users ages 50 and older nearly doubled—from 22% in April 2009 to 42% in May 2010.
  • 83. FACEBOOK
  • 84. infographic by digitalbuzzblog.com
  • 85. SO WHAT IS FACEBOOK?• Founded in higher education• Very Canadian• Based on the real-world• Mobile• Affordable and targeted
  • 86. FACEBOOK IS SOCIAL
  • 87. melissacheater.com © 2009
  • 88. GLOSSARY• Profile • Fan• Friend • Poke• Wall • Newsfeed• Status • Groups/Pages• Applications• Like
  • 89. FACEBOOK GROUPSBring people together within the larger network.
  • 90.  Strong Creative Regular, relevant communication from admissions
  • 91. FACEBOOK PAGESYour Facebook page is your homepage on Facebook.
  • 92. melissacheater.com © 2009
  • 93. melissacheater.com © 2009
  • 94. melissacheater.com © 2009
  • 95. melissacheater.com © 2009
  • 96. melissacheater.com © 2009
  • 97. FOR FANS ONLY CONTENT
  • 98. FACEBOOK PAGE REDESIGN 2011
  • 99. FACEBOOK PAGE REDESIGN 2011• Tabs are now a Left Menu• Photo strip• Admins are displayed• Featured Likes• Notifications• “Use Facebook as Page”• Wall is ordered by popularity• Smaller display image
  • 100. FACEBOOK BEST PRACTICES- Invest in creative- Consider a work in progress- Respond within 24 hours- Link to syndicated content- Set & Publish Content Guidelines
  • 101. OPPORTUNITIES- Fan Photos/Videos - Users can contribute- Mobile Updates - Users receive status updates on their phone- Group Messages- Fan Updates - Segment- Facebook Connect - Anywhere with a login is now a viral opportunity
  • 102. uOttawa: Seek to Know App
  • 103.  uOttawa brand on my profile uOttawa in my newsfeed (seen by all connections
  • 104. TWITTER
  • 105. microblog 140 charactersmany to many public conversations web, desktop & mobile
  • 106. CHARACTERISTICS OF TWITTER- Anything you would tell anyone- Real-time or schedule- Manual or automatic- Person or brand- Information or insight- Real or Fake
  • 107. Watch this video about twitter: http://go.ivey.ca/twittervideo
  • 108. publiccasualresponsivereal time
  • 109. GLOSSARY• Retweet (RT)• Mention (@)• Hashtag (#)• Trend (#)
  • 110. HOW I USE TWITTERprofessional/support/social network @nikkimk @karlynm @epublishmedia@robin2go @mmbc @billyadamsphoto by opacity on flickr
  • 111. the privacy myth
  • 112. PLACEHOLDER ACCOUNTS• Create the account• Set as Private Account –Find under Settings once you are logged in• Allow no followers• Only post direct messages *
  • 113. TIPS FOR TWITTER SUCCESS• Be conversational• Follow people back• Be a person – With a face and a name• Be retweetable• Leverage lists as CRM
  • 114. CHARACTER COUNTER• http://bit.ly/140counter –Use to keep your tweets under 140 characters
  • 115. SHORTEN URL‟S• http://bit.ly/ –Use to create short, trackable versions of URL’s
  • 116. 1 – 2 "best in class" college/higher education examples Icon-Friendly Usable Short URL bit.ly Frequent RichCustom Background Retweet
  • 117. FriendFeed / Ping.FM Event Tag #followfriday Responsive
  • 118. OPPORTUNITIES• Mobile• Free SMS broadcast system• Link offline events to web• Real-Time• Appropriate Engagement• Monitoring
  • 119. LINKEDIN• Profiles are positioned as resumes• Users do not post back and forth on each others profiles• Users can post “references” of each other – one per relationship.• Tone throughout the network is professional• Not relevant for direct from HS market• Closed to most external sites
  • 120. SOCIAL NETWORK BP: BE PRESENT• Where your stakeholders want you – Facebook Page/Public Profile – 2013 Groups – Twitter Account
  • 121. BEST PRACTICES• Observe and adapt• Provide Relevant Content• Be Responsive• Stay Dynamic (Repurpose)• Use Commercial Channels when available• Integrate with www homepage
  • 122. RICH MEDIA• Photos – Flickr – Photobucket – Facebook• Video – YouTube – uStream – Longtail/Brightcove
  • 123.  Ivey’s Flickr profile
  • 124.  Post here and push to Twitter & Facebook, or Post to Facebook and push nowhere
  • 125.  uVic’s Flickr Group NEW: Flickr Galleries (Show photos of others)
  • 126. • Stanford’s Branded .EDU YouTube channel• Worth the effort
  • 127.  UWO’s Web 2.0 directory Fantastic
  • 128. Mobile
  • 129. Better PhonesFaster NetworksRicher Content
  • 130. Mobile (7 slides) Opt-in Only • Opportunities & Current Statistics Direct Immediate One on One or Many to Many Always accessible Easy (for them)Photo by zizzy
  • 131. MOBILE FRIENDLY HOMEPAGE
  • 132. SEPARATE MOBILE SITE
  • 133. 1. iPad2. iPhone3. Blackberry 4. iPod 5. Android
  • 134. LISTEN• Google Alerts – Web – Blog – News – Site Specific• SocialOomph• CoTweet• Notifications (Email, RSS, SMS)• Daily Checks
  • 135. PLAY WITH SOCIAL MEDIA• Build a Facebook profile• Watch most-watched YouTube videos• Share pics with Flickr or PhotoBucket• Tag with Del.icio.us• Find some blogs that interest you (why?)
  • 136. RECOMMENDATIONS• Facebook Page• Twitter Account• Sharing widgets• Adapt for Mobile• Do nothing just because it‟s always been done• Communicate across all relevant channels• Watch …
  • 137. THANK YOUmelissa@lunchbreakmedia.comwww.twitter.com/mmbcwww.linkedin.com/in/melissacheaterwww.facebook.com/melissacheaterwww.melissacheater.com